Sunday, December 7, 2008
Kraft Foods is offering warmth and samples at select Chicago area bus stops - With ads posted in 50 bus shelters around Chicago, the tagline reads, "Cold, provided by winter. Warmth, provided by us. It's a good night for Stove Top."
Kraft even went further and began heating ten of those shelters to give consumers within a little sympvertising in the form of relief from the cold. It will also conduct some tryvertising by giving out samples of its Quick Cups at those heated shelters.
Feels like it is almost a little roadshow out there already! Transforming the outdoors to be as homely as the indoors...
Spotted at nytimes.com
Referred by Shen (Thanks!)
Our locations of interest in Jakarta are:
- Jakarta International Airport a.k.a Soekarno-Hatta International Airport
- Areas towards the Plaza Senayan and Senayan City area where Jakarta's mall culture is reflected as the young and cool gather in the shopping malls to hang out (picture above)
- Along Jalan Thamrin - the heart of Jakarta's financial district and also one of the most happening areas thanks to the all-night dining and entertainment from establishments such as the Djakarta Theatre, After Hour, Chili’s, McDonald’s and Starbucks around the renowned Sarinah Department Store.
More details in my next trip which will be rather soon again...
Type rest of the post here
Wednesday, November 12, 2008
Some years later, technology is eroding this cost effective medium, in the words of an experienced marketer:-
"With the ERP technology (cashless/ wireless cash deduction device), and all the means to try reduce tail-gating drivers, the boomgates swing upwards too quickly and sometimes, even before the car reaches the boomgates... How can see??"But a great creative may still provide some saving grace, the copy on the following creative reads "In an accident? Make sure you have a ready plan that suits your needs"....
Date spotted: 1 Nov 2008
Location: Auto-Mega Mart
Tuesday, October 21, 2008
At major cross junctions leading into Orchard and Alexandra; heart of the central urbanites.
Where the YOUTH gather for the latest fashion and cool kicks. FAMILIES flock for their lifestyle/ car buying needs, and weekend breaks.
This LED screen is the best feature place for TV Commercials, MTVs, Publicity Videos, Movie Trailers and Events Coverage.
This in-house ad was fantastically done by "H1Studio" in flash format. We love it!
“This is a scene from the movie Minority Report. Tom Cruise walks in the mall while his eyes are getting scanned by 3D screens. The screens call him directly by his name to get his attention.”
TPM also recently set up a giant outdoor led digital screen. Will be posting more on that later AFTER I figure out this YouTube thingy. Wish me luck. Or wish YouTube luck. I’ll be wreaking this.
Friday, October 17, 2008
The Singapore Outdoor Advertising Awards are back for its 7th year and it will be exciting to see the finalists and award winners this year. What I am happier to say is that on its current homepage - as screen captured; there are 2 works which are related to the TPM team! Guess which? ;)
Friday, October 10, 2008
Advertiser: Ford Fusion
Date: 28 Sept 2008 (approx)
Work of social - Minjae Ormes and in her own words: "At the Budapest Airport’s baggage claim, one’s luggage comes out of the trunk of a Ford Fusion. How clever!" I concur wholly and couldn't have said it better.
Minjae Ormes is an independent digital consultant, a very brilliant photographer with a great sense of humor and fun. Thanks again Minjae, for letting me share this picture of a wonderful piece of outdoor advertising execution.
Monday, September 22, 2008
Louis M. Brill provides more details in an article with the SIGNINDUSTRY.COM - LED Billboards: Outdoor Advertising in the Video Age. He has also mapped the application of LED billboards into 3 specifics – spectaculars, roadside displays and LED billboards as multiple signs into a network system. Tulip Mega Media, based out of Shanghai, China has done just that with a current operation of LED large screens with a combined area of more than 10,000 square meters in big cities like Beijing, Shanghai, and Guangzhou as cited here.
LED technology has also stablized whereby we are able to explore its lighting capabilities to enhance our displays. Yet, I personally stand-by the view that neon lighting remains an incredible art form and allows for a much wider range of color shades. Neon lighting is also the brightest form of advertising lighting…
This is one of our former landmark sign for Tiger Beer at the start of Chinatown, Singapore. It is also the largest animated neon in Singapore between 2003-2007. It was a very beautiful and powerful strong visual impact.
But TPM has been tinkered around with LED lighting since 2004, and we have harnessed its low power consumption for use in combination with a frontlit banner display as currently seen at the Furama City Center Hotel for Konica Minolta Copiers. The corporate logo and company name is reproduced in LED format adding extra brightness and shine for the night scene. Good visual impact, highly cost effective and environmentally friendly!
Friday, September 19, 2008
The SINGTEL SINGAPORE GRAND PRIX has attracted unparalleled attention as the world's first night race. It is also the first F1 to be held in Singapore. The race route will be street circuit along tree-lined avenues that runs through the heart of the city.
Wait a minute - "tree-lined avenues".!
While the tree lined avenues do present a picturesque imagery, the proliferation of trees in Singapore is no small matter. In fact, these trees are a constant challenge to us in the outdoor advertising industry in Singapore as they create viewing obstructions to outdoor advertisements on the building facades. Unfortunately, trees in Singapore are also considered the jurisdiction of our highest authority; in fact it is His pet project since the 1970's. There is hardly any good reason to trim or re-locate a tree for commercial reasons. NOT EVEN THE F1!
Thus no tree was harmed or fell for the F1. But a cross-government body was set up to redesign the route and allocation of the Pit Building and a further millions of dollars required to re-locate and trim all of the obstinate trees…
Usually, toilet media are found on the doors, walls and mirrors. I spotted this interesting one at the loo of Suntec City Convention Center. This time the BASIN is used to communicate the spill-resistant feature... Thus the Toughbook is placed within the wash basin while water from the tap runs periodically over it! Great product-feature-medium-application linkage!
It is amazing how a creative idea goes a long way to instantly communicate a strong message. This is similar to our execution for Nippon All Weather Paint and the Organics/ Sunsilk Frequent Wash campaigns using the fountain feature - Read more about Interesting Fountain Displays
Thursday, August 21, 2008
The venue, AMK Hub, is a large catchment for the school-going and the heartlander families. Young people should take heart that the tourism sector will only grow by leaps and bounds and that since 2007, the Singapore Tourism Board (STB) has been investing S$360 million over three years in manpower development to train and prepare some 74,000 workers for the growth in the tourism sector. Thus such recruitment/ promotional activities must be top-notch to attract the best and most suited, afterall, it's all GIGO (Garbage In Garbage Out).
POPSIGN is the first Korean Journal of sign industry. POPSIGN was established in 1993 has steadily grown ever since along with the Korean sign industry. [By] providing graphic information to the industry, [POPSIGN] have tried to develop and invigorate Korean outdoor advertising industry. POPSIGN is also one of co-sponsors for the biggest Sign Show in Korea, the annual KOSIGN exhibitions organized by the COEX...
TPM was introduced in the Aug 2008 POPSIGN publication, I guess that's the closest TPM will get to Korea for a while now - The article is on "online commnunites and blog space: a passage of communication". I will also appreciate any translation help here too!
Much thanks to our readers - the TPM blog receives about 30-40 first time visitors daily. Thank you for your kindest support and please send any interesting OOH for us to share on this blog and with everyone else too.
I also learnt much from Joonshup that OOH Ad online communities and forums are rather popular in Korea too. In fact, TPM's blog was also first introduced at one of these boards - http://cafe.naver.com/
Monday, August 18, 2008
I personally liked one part where the performers were wearing full suits of LED lights and changing colours throughout the dance formation... I want one of those caps.
Gizmodo also provides a glimpse into the technology used behind the ceremonies; some highlights incl. [extracted from Gizmodo]
• The LED screen at the center of the ground, which unrolled to represent a huge scroll detailing China's 5,000-year civilization, measured 482 feet by 72 feet wide and contained a whopping 44,000 LED beads with a distance of 600 millimeters between each two.Even our own TPM team had a bit of sparring wondering if it was really a LED screen ("Wa - are you sure it can be so big? vs "But no shadow!") and now we see what's the finale going to be like this Sunday. *glee
• The material used for the paper on the painting scroll was produced by the country's aerospace sector. Similarly, most of the core technologies used in the ceremony had been developed by domestic companies.
Sunday, August 3, 2008
Dubbed as the ESL, this form of lighting technology has been patented by Vu1. ESL also stands for electron-stimulated luminescence. From Cleantechnica:
"The technology works by using accelerated electrons to stimulate a phosphor coating on the inside of the glass bulb. In contrast, incandescent bulbs run a current through a filament inside the bulbs, and LEDs stimulate semiconductors to create light."As I am not a technically trained in lighting, does this means that the glass bulb here may also translate into any shaped glass with a phosphor coating? Sounds a little like neon lighting! If so, what's the colour palettes available? - I sense a new revolution for lighting art coming up soon..!
ESL also claims one up on CFLs and LEDS as "Vu1 claims that their bulbs do not have the trace amounts of mercury that CFLs contain, and they do not require the manufacturing energy of LEDs."
One major highlight is the usual fireworks display that always captures the audience's oohs and ahhs. But recently, multimedia technologies including projections and Giant LED screens are also lending their brilliance to the special night. A short research on Wikipedia summarizes the use of multimedia over the years:
2003, PIGI projection technology was used, the same technology used for the 2000 Summer Olympics Opening/Closing Ceremony.
2004, the "Biggest LED Screen" in Singapore, measuring 31m x 7m, consisting of 23 separate panels in width and 7 panels in height was used. This setup is also one of the largest outdoor screens in the world. In this year, for the first time, public could send national day greetings via SMS/MMS that will be shown on this LED screen.
2005, "Panoramic Screen and Still Image Projectors" were used. The Panoramic Screen is made up of 26 individual screens each measuring 10m by 6m. Still Image Projectors were used to project the colourful images onto the screen. Also 2 large LED screen, each measuring 8m by 6m, will be used to screen numerous videos and ‘live’ feeds .
2006, same as 2003 is using PIGI projection technology, at the centre of the stadium, a giant Light Emitting Diode (LED) screen is able to split into six smaller screens to provide a powerful visual impact.
2007, "water curtain" - 30 metres high and 90 metres wide, with visual effects provided by six image projectors.
2008, "LED Mash" - consisting of thousands of tiny LED lights which will form a gigantic video screen.
Just so you know what to expect this year! Counting down 6 days from now…!
Wednesday, July 9, 2008
While I was mostly only keen on the display technologies for permanent installations, I visited the event anyway to learn more about our region’s offerings. Although I had expected a higher number of exhibitors, the quality of exhibitors are good enough to make it an eye opening experience for me. I was particularly keen on several exhibitors for their outdoor LED screens, LCD/ Plasma screens and those offering lighting and projector effects.
Anyway, it is worth the quick visit and its last day’s tomorrow!
Wednesday, June 25, 2008
"Broadway's huge number of animated neon and television-style signage have long made it one of New York's iconic symbols, and a symbol of the intensely urban Manhattan. Times Square is the only neighborhood in New York with a zoning ordinance requiring tenants to display bright signs. The density of illuminated signs in Times Square now rivals Las Vegas."
Sunday, June 15, 2008
I also show some TPM's contributory works for the Daikin "Everywhere with You" 13 sites island wide:
But did you also realised the always featured water droplet cartoon? That's Daikin's mascot - Pichon Kun, but why is there a pink water droplet now? A girlfriend? What's her name??
The article also discusses several interesting factors contributing to the lack of neon advertising - mainly from government restrictions to lack of advertisers' interest and environmental concerns. It concludes that - no matter, the use of high technology lighting in outdoor advertising will definitely go far in contributing to the brightening of
Another interesting web-article focuses on the need for regulatory improvements with the advent of digital outdoor advertising. In fact, with digital outdoor, the number of media spaces has been multiplied infinitely within the same physical space and the speed and low variable costs now allows for some special uses:
"One outdoor advertising company in Madison, Wisc., partners with local and state law enforcement to offer the digital billboards for Amber Alert messages for missing children, trumpeting the fact that an emergency message can be displayed within minutes of a request."
Wednesday, May 21, 2008
Any in my personal view: For a 30-day campaign, it created a fantastical sensation across the world as an astounding and compelling advertisement to the consumers; garnering admiration from the industry and most importantly - boundary pushing for the regulators:
The towering black-and-white photograph of the actor sporting just a pair of Calvin Klein briefs drew three complaints of indecency to the Television and Entertainment Licensing Authority, a report in the South China Morning Post said...But the watchdog cleared the ad -- the largest of its size in the region -- of the claims, the report said.
Monday, May 12, 2008
This execution also highlights that interactive outdoor is not necessarily synonymous with digital outdoor. Essentially, interactive means a two-way street between the brand and its target audience. As much as the brand is trying to communicate its offerings and values, it must also create an avenue for the target audience to empathise with it. Thus even with the recent proliferation of LED/LCD/ Plasmas and blue-cast technology into digital outdoor, the interactive element still has much room for growth.
One key concern about unleashing full interactivity is the lack of moderation – or better known as the “Youtube dilemma”/ “A Slippery Slope of Censorship at YouTube” But I guess this campaign’s moderation lies in the white-board eraser and the next member of the public who wish to leave their (temporary) mark behind…
Date: May 2008
Location: Orchard Underpass
Format: Creative/ Ambient
Type rest of the post here
Sunday, May 11, 2008
The highlights: DIY, VJ-ing to live music and not some monument - just the house next door and no post production.
In the artist's own words: The idea is to project some live visuals on a building, and also play with the existing elements (doors, windows..) and light up elements separately, in rhythm with the music. Not perfectly in time, but this is live ! :)
Made with flash and arkaos.
Makes the most somber looking building funky when the sun goes home. This form of architectural projection emphasizes the unique forms of the building and plays up the depths and perspective of the traditional architecture. The next video jazzes it up with some live VJ-ing...
Testing between a LCD projector and a DLP projector that we are exploring for an outdoor execution. The colour contrast difference and sharpness of image is very evident to the layman. We plan to use this for live broadcast and also for playing fully animated videos.
I will be posting some youtube postings of the various forms of projections being done. One of the artist calls his work "visual mapping"... BUT - if you have no time, at least watch the DRIVE BY PROJECTING - gives you all forms of inspiration!
Tuesday, April 8, 2008
This 3-D display for a giant luggage by the Carlton was spotted at the open field near the Tanjong Pagar area today. The size is deceptively small in the pictures and I have not seen it for myself yet. But I was assured that it towered close to 2 persons in total height. Nice finishing touch with the coat hanger detail as well, since I can now be sure that it is definitely target at the frequent/ business travelers.
I am empathize closely with these business travelers, it is totally enjoyable to be zipping around new cities and meeting new people and culture etc. But managing that luggage along with all that moving around, and the dread packing...?! The size of this display completely correlates with the size of the headaches of frequent travelers. Nice...
TPM was also part of another ART-vertisement display in
Monday, March 31, 2008
Some interesting extracts -
"....Sixteen light projectors have been temporarily set up along a 64-metre stretch of the capital's
“The lights have a 3000 lux illumination rating, compared to around 100 lux for
“The 'digiflag' electronic sign-boards that will be used in place of normal flag marshals are also being demonstrated.”
Personal comment: My friend and I are no F1 fans. Neither do we have much interest on racing. Maybe that's why we can't understand why a “digiflag” instead of the checked ones that we are used to seeing? Personally, I like"digi-everything" and there are the technology and practical reasons etc, but traditional should count for a lot too! It is our first F1 anyway, and we are already the first night circuit, so let’s keep everything else "F1" as it is...
8 years later, Singapore has one too - The Singapore Flyer! It had its soft launch on Valentine's Day, mid Feb 2008 and has been operating since. But its effect on the overall city skyline seems to be lacking... Mr Lim Boon Hee commented on this via TODAY newspaper on 26 Mar 2008. His comments as follow:
In my personal view, not only must the lighting effects be more dynamic, they must be a lot more brighter as well for a good impact. But I am also very curious to why the "spokes" of the wheel are not lit, giving the strange effect of a giant RING? Fengshui??
Here's the Taipei Miramar Wheel and the nightscape view of Taipei. Hopefully the formal lighting plan for the Singapore Flyer will have the same impact on our own Singapore skyline. Till 15 April 2008 then. Mr Lim, myself and a whole load of us are looking forward to the unveiling...!
Sunday, March 30, 2008
But with ART-vertisements, the normally placid lawns and trees get a good splash of colour and vibrancy. That’s the difference between a garden and a plantation as a garden it is a place to interact and have a good time with nature, furnishing and decorations.
The current ART-vertisement featured at the Raffles Green at the Raffles MRT station is even more meaningful as it spreads a strong environmental message. This is a clipping feature from TODAY newspaper on 25 Mar 2008. Guess the editorial says it all…
TPM was also part of another ART-vertisement display in
Type rest of the post here
Thursday, March 27, 2008
Anyway, the long awaited update in BCA guidelines for outdoor advertising has finally been revealed on their website on 18 Mar 2008!
Ever since I joined this industry, more than 2 years ago, we have been heavily hinted upon that there will be an update of BCA guidelines. We had always assumed that these updates will boostler the industry, especially, with the upcoming F1 races and two Integrated Resorts (IR) development in 2008, and 2010 respectively. We heard nothing official until now...
But please don't get your hopes up, like me... Ouch...!
Some new updated guidelines esp. for displays in the Central Area incl -
* "The key promotional message and name / details of the event must be the predominant component of the sign and the supporting graphics / pictures are not to exceed 50% of the size of the sign." [[The previous ruling was for the promotional message to be at least 20% of the size of the sign, now it is at least 50%...]]
* The maximum display period for each temporary (banner) sign is two calendar months. There is to be a minimum period of two weeks before the display of a replacement sign. [[ The previous ruling was for 3 months....]]
There's more than the above highlights, I will not comment further except maybe to weep in the corner of my office for a while. DO NOT TAKE MY COMMENTS/ BLOG AS THE LAWFUL GUIDELINES, please get direct details from the BCA website and consult directly with the BCA officer at Level 2 of the MND Building along Maxwell Road for a better means of compliance with the new guidelines.
Good luck everyone!
Wednesday, February 27, 2008
So how does the outdoor advertising industry fall into this group of outcasts?
Pardon the the slight tone of resentment here. I am caught up in some bureaucracy recently, hence the lack of updates. Do stay tuned however, I just came back from a quick trip to Kuala Lumpur, Malaysia. ;)
Wednesday, January 30, 2008
A digital poster campaign featuring Rocky Balboa training on the stairs as you ride side by side with him up the escalator in the subway. Just when both you and Rocky reach the top, we have that fist hitting the air triumph!
Haha, corny, but very very fun. In the spirit of Rocky.
I personally believe that our industry's future has been exemplified in the streetscape scene in the "Minority Report" movie (2002) - there was this scene where Tom Cruise's character was escaping through a shopping mall. By iris recognition, Cruise's character was identified and - customised, holographic outdoor advertisements started to appear before his own eyes only...!
Minority Report depicts an advertising-saturated society where billboards call out to passersby on a first-name basis, newspapers deliver news instantly over a broadband wireless network, holographic hosts greet you at retail stores, biometric retina scans deduct the cost of goods from your bank account, and cereal boxes broadcast animated commercials. - mpulseIt was great that I chanced upon OOHic - a site dedicated to spreading as much information as possible about the OOH industry/ digital signage in under one roof. OOHic is set up by Austin Dsouza and he's doing a fantastic job achieving his website's objective. Good job! I'll be your new regular.
Static, Digital and finally, one day holographic and completely personalised and for-your-eyes only! The implications are very wide-ranging, ethically debatable and whats-not, but I am sure that by the time the technology matures, we would have ironed all the involved issues as well.
Thursday, January 24, 2008
'Man in a pint glass' In the United Kingdom, the Department for Transport trapped an actual convicted drunk driver in a giant pint glass as part of its Christmas 2007 campaign against drink driving.
Date: Dec 2007
Location: United Kingdom
Intention: Show how drinking and driving can come between "you" and Christmas
Wednesday, January 23, 2008
The TPM team also had the chance to join in the festive season by installing this similar Chinese New Year banner for OCBC at Northpoint. What a splash of strong colour and hopefully, strong luck for the Year of the Rat!
Location: Northpoint Shopping Centre