As a form of gratitude and a salute to these mini “heroes” out there, mini came out with one unique campaign to let them know that they are special and appreciated.
|"Hey Red Mini, What's Your Secret?"|
|Looking Hip there red Mini|
|Greetings, Black Mini|
Let messages like “Hello there blue Mini drive” or “Hey Cream Mini, what’s your secret?” to greet you in the morning when drivers are heading to work. A “Thank you” gift at the end of the road which ranges from a good morning breakfast to a tank of free petrol will be given to the lucky driver that was spotted.
Read more about this campaign here.