Sunday, September 27, 2015

Celebrating the Thadingyut-Light Festival in Myanmar


Source: bestinmyanmar.com

Thadingyut Light Festival is an important occasion observed in Myanmar. Before going further, take this quiz to test your knowledge of Myanmar:
1.     The Thadingyut Light Festival celebrates the return of a powerful Hindhu god. True or False? (False)
2.     During the Light Festival, elders must pay their respects to those younger than them as a sign of acceptance. True or False? (False)
3.     As an Asian country, Myanmar celebrates the Thadingyut Light Festival as an alternative to Christmas – families must stay indoors and light special scented candles to ward off evil spirits. True or False? (False)
4.     Thadingyut Light Festival is held over three days – before, during, and after a full moon. True or False? (True)
5.     In the country, many believe there are five revered personalities in everybody’s life. These are: Buddha, his law, his order of Monks, Parents, and Teachers. True or False? (True)
6.     During the months just before the Light Festival, it is the monsoon season and Myanmar experiences heavy rainfall. True or False? (True)

Each year, during the seventh month of the Myanmar calendar (October), the Thadingyut Light Festival is celebrated throughout Myanmar over three days immediately following three months of Lent, or Vassa. These three days of festivities come right after a period of silence and reflection, and is a time for thanksgiving, with many Myanmar citizens participating in this festival of lights, which has its roots in the Buddhist religion.
The sound of music and dance fills the air over the next three days. Many visit relatives and loved ones during this time of joy to pay their respects. People illuminate their homes, city streets and buildings with colored electric bulbs to welcome Buddha and his disciples in this season of rejoicing and remembering those to whom we owe respect and gratitude.
It is believed that Buddha had spent the period of lent teaching the gods his law, and this festival marks his return from the celestial abode. Buddhists believe there are five Revered ones, namely Buddha, his law, his order of Monks, Parents and Teachers.  During this festival, younger ones pay respect and offer gifts to Revered ones in their community.
Our team constantly keeps a look out for news that matter in all our markets, because we know that the best way to reach the masses is to care about what they care about.  The Thadingyut Light Festival is definitely not to be missed – whether you’re in Myanmar, or wanting to reach your audience in/visiting Myanmar. With people in high spirits and the end of the monsoon season, this is a perfect opportunity for marketers to reach out to their target audience.

During this time, we only have two very exclusive sites available for booking. These red hot spaces are immensely popular, so act now and reserve your ad space! 



TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with:

- On-ground local expertise, offices, people & billing in rapidly developing Asian Markets;
- Years of proven experience and know-how for regional and local implementations;
- Impactful, eye-catching solutions at prime locations to reach the right people.

Tuesday, September 15, 2015

2015 OBIE Awards' Best of Show Billboard Winners!


Out-of-home (OOH) advertising can be powerful, compelling, funny. And the folks behind the OBIE Awards know that well.

The Outdoor Advertising Association of America's OBIE Awards are one of the oldest and most prestigious honours for creative excellence in advertising, and this year their Best of Show category winners are every bit compelling and attention-grabbing. This year, judges kept their eyes peeled for entries that showed “OOH’s ability to engage and entertain consumers with exceptional artistic flair and simple yet effective marketing messages,” according to Stephen Freitas, the Chief Marketing Officer of the Outdoor Advertising Association of America (OAAA).

We check out the winners, and see their creatives in the OOH advertising scene:

Life-sized Thirst-Quenchers
When it’s really hot outside, a glass of icy cold beverage would be a welcome sight. Now think of an icy cold slush – a giant billboard sized one – in the middle of the sweltering hot afternoon! This is such a winning factor for Adams Outdoor Advertising, who won the Best Billboard Campaign award for its “Big Slushes” ads for Sonic Drive-In in Charleston, S.C. This is the first time the award has been given to an outdoor advertising company. This same campaign also took home the Gold award in the Food and Beverage category.

The campaign made sure people saw the product ‘up close’, and used a highly visual strategy by adding a 3D straw – doesn’t it make you want to reach for the straw for a big sip of that Blue Coconut-Lime slush?

Just look at the billboard ads below. It just goes to show that a well-planned ad placed at a strategic location is a winning combination. Slush, anyone?



Good Deeds Get You To OOH Heaven
The next winner takes an entirely different approach. Instead of a highly visual image, it tugs at the discerning gentleman, one whom we imagine exudes class and sophistication. The ads urge men to do good deeds, such as complimenting a stranger and taking a photo for a tourist – in the name of promoting Cole’s Mankind Fragrance. Its copy reads imperatives such as: “Be the evolution” and “Give up your seat on the train. (It’ll make you look taller.)”

The campaign won the 2015 Best Street Furniture/Transit/Alternative Campaign award for the OOH launch of the new fragrance, Mankind by Kenneth Cole. Kenneth Cole Productions and Ready Set Rocket collaborated to bring this campaign about.

It showcased how effective OOH can be in driving people to interact with the OOH ads via their mobile devices: men were challenged to be a part of a 21-day “evolution”, and were encouraged to share their good works using #manupformankind. Be swayed over as you browse through the campaign’s creatives:




OOH’s Visual Power: Helping You Connect With Your Audience
Think about cute cartoon illustrations of animals and how kids would typically react to such arresting visuals. Now think of driving past a huge billboard with a pair of adorably drawn seals holding hands. The copy reads: “We hold hands in our sleep so we never drift apart.”

The Seattle Aquarium campaign, Amazing Facts, brought agency Copacino+Fujikado and Seattle Aquarium the 2015 Best Multi-Format Campaign award. It engages its audience with powerful visuals and interesting copy – all presented in OOH ad spaces for maximum impact. Imagine reading this with your 3-year-old seated next to you! A visit to the aquarium will be most definitely up next.

Check out the images from the campaign below:



We know just how powerful a well-timed message can be when paired within a strategically placed OOH ad space. If you need your marketing message to cut through the 'noise' and reach your intended audience, you should explore this cost-efficient high impact form of advertising. Talk to your friendly TPM Outdoor specialist today to find out how. Contact us for a no-obligations chat at 6273 0556 or ask@tpmoutdoor.com.

Read more about the OBIE award winners here. Our team is constantly on the lookout for the latest industry trends and market movements, because we know just how effective OOH is to cut through the ‘noise’. Let us help you reach your target audience.

All pictures in this article are sourced from here


TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with:

- On-ground local expertise, offices, people & billing in rapidly developing Asian Markets;
- Years of proven experience and know-how for regional and local implementations;
- Impactful, eye-catching solutions at prime locations to reach the right people.