Some years later, technology is eroding this cost effective medium, in the words of an experienced marketer:-
"With the ERP technology (cashless/ wireless cash deduction device), and all the means to try reduce tail-gating drivers, the boomgates swing upwards too quickly and sometimes, even before the car reaches the boomgates... How can see??"But a great creative may still provide some saving grace, the copy on the following creative reads "In an accident? Make sure you have a ready plan that suits your needs"....
Date spotted: 1 Nov 2008
Location: Auto-Mega Mart