Sunday, January 29, 2012

QR Technology Are Effective On Billboards Too

Contributed by our colleague, Stephen:

With marketers exploring more interactivity between brands and customers, Quick Response Technology (QR Technology) has become increasingly popular especially in the outdoor advertising realm.

TPM Outdoor’s latest client, iFunds.com, embarked on an Out-of-Home advertising campaign to promote its financial portal using QR technology at our Furama Hotel giant billboard. The lightbox, strategically located at the city centre is an ideal location for passersby and vehicles from the CBD area and international visitors to the nearby Central Business District (CBD). It is also a key advertisement billboard display to target those heading into Shenton Way via Havelock Road in Singapore.


A QR code which consists of black modules arranged in a square pattern on a white background was printed on the lower left hand corner of the lightbox banner. The user than uses a camera phone with a QR code reader application to scan over it. This application then directs the user to the financial portal.

Contrary to common beliefs that billboards are too high and distant for the user to scan, TPM Outdoor have several locations with billboards low enough for the user to participate.


Back to iFunds.com, the code was estimated to be about 1.5 m from the ground level and the user conducted the scan at about 10m away from the lightbox.



It works!

Billboards not only deliver the big impact, the strong message and also the interactivity and beyond. Billboards are more than static boards; Billboards can deliver across multiple platforms and will be part of the media landscape in future.

Monday, January 9, 2012

Chinese New Year in Chinatown

Chinatown Singapore greets visitors with a 108-metre long 3D water dragon and eight other dragons for the Chinese New Year 2012 celebrations this year. These dragons symbolise longevity and prosperity and are part of the annual Chinatown light up festivities.




Chinatown is the second largest shopping belt after Orchard Road in Singapore. It stretches from the start of Eu Tong Sen Street, New Bridge Road, Garden Bridge, inner streets of Chinatown and all the way to Havelock Road and beyond. Notable shopping malls include People's Park Complex, People's Park Centre and The Central etc.


Some of our clients that are showcasing their branding during this Chinese New Year period include iFunds.com and Seiko watch. Other regular clients include Winning Marketing for their winter wear line and the telcos that are targeting the tourists in the area for pre-paid services.

This annual event is one of the key highlights of Chinatown and this year it is set to attract more than two million people over the next few weeks. More details on this special event here 

Capture the spirit of Chinese New Year of joy and happiness through our giant billboards today.