Sunday, December 7, 2008

Heated Bus Stops Offer Sympertising and Tryvertising


Kraft Foods is offering warmth and samples at select Chicago area bus stops - With ads posted in 50 bus shelters around Chicago, the tagline reads, "Cold, provided by winter. Warmth, provided by us. It's a good night for Stove Top."

Kraft even went further and began heating ten of those shelters to give consumers within a little sympvertising in the form of relief from the cold. It will also conduct some tryvertising by giving out samples of its Quick Cups at those heated shelters.

Feels like it is almost a little roadshow out there already! Transforming the outdoors to be as homely as the indoors...

Spotted at nytimes.com
Referred by Shen (Thanks!)

OOH Billboard in Jakarta

I had quick trip to Jakarta, Indonesia, last week to review some of TPM’s billboard placements for our regional clients. Generally, billboard displays in Jakarta are free-standing unipoles from the airport road all the way to into the city centre. Strangely enough, most of these Jakarta billboards are in a portrait format which may make the creative aspect challenging. The landscape formats are usually found on the bridge billboards. I personally like bridge billboards as these vehicular and pedestrian overhead bridges span over both directions of the traffic and are head-on viewing.

Our locations of interest in Jakarta are:
  • Jakarta International Airport a.k.a Soekarno-Hatta International Airport
  • Areas towards the Plaza Senayan and Senayan City area where Jakarta's mall culture is reflected as the young and cool gather in the shopping malls to hang out (picture above)
  • Along Jalan Thamrin - the heart of Jakarta's financial district and also one of the most happening areas thanks to the all-night dining and entertainment from establishments such as the Djakarta Theatre, After Hour, Chili’s, McDonald’s and Starbucks around the renowned Sarinah Department Store.

More details in my next trip which will be rather soon again...

Type rest of the post here