Monday, March 17, 2014

University of Engineering and Technology (UTEC) - Potable Water Generator

I was completely blown away when I first saw this billboard and had posted it to share with many of my FB friends back in 2013. But I am surprised that I forgot to share about it here!

The intangible benefits of having billboards around range from enlivening an urban environment to publicizing useful messages and also being a public good of lighting up an area.

But this billboard in Peru Mayo takes the cake by being "The first billboard that produces potable water from the air. Mayo DraftFCB for The University of Engineering and Technology" 

Sunday, March 16, 2014

Chinatown Singapore - Revitalizing Faster Than We Think

This article has been sitting inside me for sometime, but it was hard to express it so in words, whereas in reality, the revitalization is organic and life in Chinatown Singapore is really getting more vibrant and cosmopolitan than before. I cannot quiet remember the inflection point of this trends - perhaps it was when the new luxurious PARKROYAL Pickering Street, Singapore hotel was opened, coupled with the re-opening of the new Chinatown Point under the Perennial (Singapore) Retail Management and 2 HR - 2 Havelock Road (former Apollo Centre)

As written in an earlier post here, the semi-annual street lighting festival for Chinese New Year and the Mid-Autumn festival, coupled with the fact that Chinatown is the second largest shopping belt in Singapore - Chinatown is one of the best outdoor advertising location in Singapore!

Another key fact about Chinatown is that it is also the centre of business for many big names in Singapore. Its proximity to at the junctions of Havelock Road and Eu Tong Sen street also makes it a stone's throw away from the Central Business District (CBD). Since Shenton Way is generally a white out zone for Out-of-Home advertising in Singapore, it is best to target the key routes leading in the Singapore CBD.

One of the latest new draw about Chinatown Singapore is the long awaited Food Street in Chinatown has also recently re-opened on Feb 22 2014 by the Select Group Food Street as reported by ChannelNewsAsia. It will feature 10 famous restaurants as well as 24 hawker stalls. Singapore - the ever foodie nation - a comprehensive list of these new restaurants and stalls are listed here by SoShiok! The Food Street is expected to be the only food street in Singapore to feature cuisines from the main Chinese dialects as well as those of other races. said the area can cater to about 600 to 700 visitors at any one time, and expects to see between 6,000 and 8,000 visitors daily.

But really, the revitalization is organic and life in Chinatown Singapore is much more than the food street. It is not only the Food Street or the typical restaurants and eating houses. The hip quotient is creeping up over the number of years especially along Bukit Pasoh and the Keong Siak Street areas. It is more than just one or two quirky joints, but a whole new lifestyle is emerging in the Chinatown as an over spill of the Duxton area. One of the more talk about joints is The Library - where the bookshop front is a deceiving entrance to one of the coolest bespoke cocktail bars today. There is a password though... Since this is a blog about advertising and not drinking - I will leave you in the hands of experts to know more about this place

So there are yoga centers, salsa schools, bookshops (and bookshops that are actually bars) the list of such cafes, restaurants and cool places are endless and the list keeps growing and growing. Check out one of these many lists here.

Do you agree that Chinatown Singapore - Revitalizing faster than we think?

Is it time to reconsider what's the demographic that your brands are reaching out to these days? No media plan should remain the same campaign after campaign especially in the urban environment of where we PLAY EAT LIVE

Saturday, March 15, 2014

Batam - Gateway Between Singapore and Indonesia

TPM Outdoor has been marketing Out-of-Home media locations in Indonesia for the last decade and more, the focus of our outdoor advertising in Indonesia is for Jakarta, Bali, Surabaya, Medan, Perkanbaru, Batam and even as far flung as Balikpapan and Pontianak.

Batam, which is the largest city in the Riau Islands Province of Indonesia, is part of the growth triangle incorporating Singapore, the state of Johor in Malaysia and the provinces of Riau and West Sumatra in Indonesia since the early 1990s. Thanks to its close proximity to Singapore, Batam enjoys both industrial and tourism related inflows from Singapore. In 2010, approximately 58% of foreign tourists came from Singapore, and 13% from Malaysia.

Although Batam is slightly larger than Singapore, it only has a population of 1 million. Batam is  one of the top five largest Indonesian cities in terms of GDP - however the real economic potential of Batam has not been fully explored yet due to little or no governmental trade promotion and labour issues. A recent Jakarta Post article summarises its current economic situation :

 In 2011, the total number of new foreign companies was 91 with a total investment of US$103,081,403. Those numbers fell to 54 companies with $90,914,786 total investment in 2012 and to only 47 companies in 2013. Last year, however, total investment increased considerably to $155,206,217. “The [investment] value increased [in 2013] because there was a company investing a huge amount of money,”
Purnomo said. So far, he continued, Singaporeans were still the biggest investors in Batam, contributing a combined investment value of $4.2 billion from 979 companies. Businesses from China, Japan, India and Malaysia also made significant investments in the province.

Batam has many international ports of call including 3 international ferry terminals, a number of private resort ferry terminals and also the Hang Nadim airport which serves mainly domestic routes. The ferry terminals serve routes between Singapore and Batam or Batam Johor and also to the Riau Islands like Tanjung Pinang on a daily basis.

Advertising in the ferry terminals are the best ways to reach out to Indonesians coming to Singapore or Singaporeans looking for a quick weekend get away.

Advertising in the ferry between Batam and Singapore can be effective as there is much captive time for the passenger inside the ferry. The travelling time between Singapore and Batam can be between 45-60 minutes with no mobile signal for some of the way. Singtel did head-rest advertising inside the ferries to promote their data services - so when the passengers are bored mindless in the ferry, and trying to surf Facebook or play Candy Crush.. I guess the message is clear!

Many advertisers such as tourism, industrial materials, health, education targeting Indonesians coming to Singapore can also benefit from advertising in Batam.

Monday, March 10, 2014

Bright Lights in Singapore - Havelock Road, Eu Tong Sen Street

One of our TPM Outdoor media highlights is the large number of Out-of-Home billboard advertising displays we have in the second shopping belt of Singapore. The stretch of Eu Tong Sen Street and junction of Havelock Road towards the CDB of Singapore is one of the brightest and most high energy areas in Singapore especially in the Chinese New Year and Mid-Autumn Festival month. It is little wonder that I am more impressed with this year's Light Up since it was conceptualized by Singapore University of Technology and Design!

Paraphrasing the words of this YouTube video publisher - We had ushered in the prosperous Year of the Horse with 88 illuminated lantern sculptures of horses galloping towards prosperity and countless gold coins suspended along the street. It is a refreshing and innovative Horse theme design that combines traditions with modern design.

This is a wonderful video of the 2014 年牛车水农历新年庆祝活动与亮灯仪式 - 2014 Chinatown Chinese New Year Light Up Ceremony. That's to show how crowded and popular such street activities are with the locals and tourists!

Bright lights, festive shopping and the loud cries of the street vendors really create the best atmosphere for everyone here! Some of our advertisers celebrating with us during this period include Daikin and the Tourism Authority of Thailand.

Out-of-Home advertising in Singapore at the right place and right time, can really capture the right eyeballs your advertising campaigns are aiming for!

Saturday, March 1, 2014

Maximizing a Small Space - Ikea RGB Billboard and Other Ways

Taken from Mashable and Ads Of the World, Advertising Agency: thjnk, Hamburg, Germany set up a "space maximising" billboard for IKEA using simple RGB lighting effects in Jan 2014.

In the era of newer and newer technology, there is a tendency to over-think creative Out of Home advertising solutions.

Trivisions are also a great way to maximise space while give full expression of static advertising display. Compared to full colour LED screens, trivisions are unable to animate, but in terms of electrical consumption, maintenance, trivisions can still be applied creatively to advertising campaigns too. More creative application of trivision displays here.