Friday, May 27, 2016

5 Reasons Why Out-Of-Home Media Is the Better Choice



CIMB at Soekarno Hatta International Airport, Jakarta, Indonesia
Hitachi at Jakarta Highway (Jl. Jend Gatot Subroto), Indonesia
24 hours, 7 days a week constant exposure
>  You can never turn them off. It is not something people can click to close a window or turn the page to make it stop ‘bothering’ them by being in their sight. Be it day or night, rain or shine, outdoor media stay there no matter what, continuously transmitting messages that they are supposed to.
>  The airport is a good example of a constant exposure, where there are people walking around 24/7. The CIMB lightbox at Jakarta International Airport, one of the busiest airports in the world, is located at the International Departure boarding area.
>  Alternatively, there is also the highway in Jakarta. Being labeled one of the ‘worst traffic in the world’ means that it has one of the highest vehicular traffics too. With this fact, it is for certain that the billboards located there are being seen by thousands of people each day.

ART-vertisement: OCBC Campaign at Raffles Place, Singapore


Design Possibilities: Creative Outdoor
>  There are endless ways of portraying your ideas or sending your messages across to public. Your idea is only limited by your own creativity. There are so many different types of outdoor advertising that you can explore. Billboards alone can be varied into back-lit, front-lit, tri-vision or even digital.
>  Portrayed above is OCBC’s Stay Curious Campaign which was executed back in 2007. 
M1 at People’s Park Complex, Singapore
 
SingTel at Batam Centre Point Ferry Terminal, Indonesia
  Specific target in specific location
>  Outdoor advertising lets you choose to whom you wish to present your material to. For example, if you’re targeting athletes or active sport goers, you might pick an LED billboard in the stadium. If you’re targeting teens, then you might pick locations near the arcade or fast food restaurants perhaps. If you’re targeting the senior citizens, maybe places such as the park or the hospital.
>  In the first image above, M1 is targeting the crowd exiting the MRT station –specifically towards the Chinese community, as it is located at Chinatown. This explains why the advertisement is in Chinese. The ads for SingTel, on the other hand, are all in Bahasa Indonesia. They are targeting the Indonesians / tourists travelling to Singapore to purchase their hi!Tourist prepaid cards upon arrival.
FLIR & Toshiba at Sim Lim Square, Singapore

  No escape; More people spend their time out-of-home than indoors
>  It is a known fact that these days, people are mostly travelling out rather than staying in. Especially in a fast moving country, everybody wants to be up-to-date –be it with the latest fashion trends, hanging out at the most hip cafes or catch the hit movie that people have been anxiously waiting. This means that they have to travel or eat out, which leads to yet another reason why people travel; to work a part/full-time job so that they could afford their lifestyle.
>  Most technophiles would probably frequent I.T. malls such as Sim Lim Square – perfect for Toshiba’s new Qosmio X370 notebook launch.
>  It is also the ideal location for FLIR to promote their new infrared cameras with the tagline, ‘Delivering the future of infrared.’ These are thermal cameras for electrical & mechanical, made to detect safety hazards before they happen.
Citibank at Soekarno Hatta International Airport, Jakarta, Indonesia
  Impactful, Impressive & Influential
>  The reason Out-of-Home (OOH) media is called “out-of-home” is because they are information that is consumed outside of homes. OOH media are mostly in large formats. Such examples are the big LED screens on the inside or outside of malls and the huge billboards on the highways. They are meant to be eye-catchy so the larger the better. Billboards are strategically places in prominent places where the big crowds and heavy traffics are. People may not realize but billboards send their messages across subliminally. This means that you may not remember where or how you see it, but your brain already has that knowledge stored just by glancing –especially if you keep going to and fro the same route and seeing the same thing repeatedly.

>  What is better than a static image advertisement? An interactive one. Citibank advertises at our LCD screens in Jakarta International Airport to target the business frequent flyers and the middle to high class people. A moving / changing visual would certainly grab the attention and curiosity of viewers. This is how OOH media can be engaging.


  After all that is stated above, don’t you want to consider giving OOH media a shot yourself? To find out more on how this can be useful to you, drop us a ring at 0811 7747 888.

Wednesday, May 18, 2016

Strategi promosi dan periklanan The Perfect Media di Bandara Soetta, Jakarta

Bandara Soekarno Hatta pernah mencetak prestasi luar biasa dalam skala bandara kelas dunia. Airport Council International (ACI) menobatkan bandara terbesar ini sebagai bandara tersibuk nomor 10 di dunia menurut data lalu lintas penumpang pada tahun 2013.[1] Kesibukan bandara ini terlihat dari banyaknya lalu lintas penumpang  (±60,137 juta)[1] dan lalu lintas penerbangan (±398 985)[2] juga  perjuangan untuk mengakomodasi semua penerbangan pada batas 72 pesawat perjam. Tidak kalah dengan bandara Heathrow di London yang mengakomodasikan lebih dari 1oo pesawat perjamnya.
   


                           

Data dan statistik di atas membuktikan bahwa BandaraSoetta adalah medium yang dominan untuk mempromosikan iklan anda, apalagi dengan cakupan target penumpang internasional yang luas.



Terminal 2D Keberangkatan @ Bandara Udara Internasional Soekarno Hatta, Jakarta

Bandara menyediakan “lingkungan dengan jangka waktu tunggu yang lama bagi penumpang  sehingga memberi peluang bagi pemasang iklan untuk menarik perhatian penumpang,” menurut survey, 3 dari 4 penumpang yang sering terbang dan pelaku bisnis yang sering terbang memperhatikan iklan di bandara dan sempat membaca isi iklan tersebut.[3] Pelaku bisnis yang sering terbang  83% lebih memungkinkan untuk menjadi penumpang pertama yang mencoba atau membeli produk dan layanan baru dibandingkan semua orang dewasa di Amerika Serikat.[3] Lebih dari setengah penumpang di bandara menghabiskan waktu sekitar 90 menit atau lebih di dalam bandara, yang bahkan kadang lebih lama daripada di dalam pesawat, Ada cukup waktu untuk membuat mereka tertarik dan mengingat iklan anda. Inilah alasan mengapa anda tidak boleh melewatkan kesempatan untuk mempromosikan iklan anda di Bandara.

Kami , The Perfect Media, sebagai perusahaan spesialis media periklanan Luar Ruang yang mempunyai pengalaman terbukti selama 15 tahun, siap menjadi partner anda dalam memberi jasa layanan berbagai media luar ruang yang strategis, berkualitas, inovatif, dan unggul yang sesuai dengan budget dan durasi waktu anda.

Kami juga memastikan bahwa iklan anda akan menarik perhatian para penumpang di bandara secara cepat dan mudah diingat, melalui iklan format besar (billboard dan lightbox) dan iklan layar digital (HD LED)- iklan layar digital mengkontribusikan antara 20% sampai 40% dari penjualan dalam bandara di sejumlah program iklan terkemuka di bandara[4], Iklan pada pilar di bandara yang mencakup pusat perbelanjaan, layanan valuta asing, pusat makanan dan minuman, dll.



Layar Digital Terminal 2D Keberangkatan @ Bandara Udara Internasional Soekarno Hatta, Jakarta

Selain memiliki jaringan pasar internasional (Singapura, India, Vietnam, Filipina, Cina, Jepang, Cambodia, Myanmar, Jepang, Srilanka, Bangladesh, Laos, dll) dan memiliki lokasi periklanan yang strategis di kota-kota utama di Indonesia (terutama Jakarta Airport International dan Domestik), Batam, Surabaya, Bali, Semarang, dan Medan), kami juga memiliki tenaga kerja, partner, supplier, vendor, lokasi media, teknologi terbaru, kemampuan fabrikasi dan instalasi serta pengurusan perizinan.

Pelayanan terlengkap ini adalah keunggulan kami sebagai perusahaan spesialis media periklanan luar ruang  yang menjamin iklan anda yang terpasangakan menjadi berkesan, berkualitas tinggi, tidak mudah dilupakan, efektif dan menonjol dari iklan-iklan yang lain terutama iklan yang terpasang di dalam Bandara Soetta. Kelanjutan artikel ini bisa anda baca dari wawancara The Perfect Media di link ini http://www.rumah.com/berita-properti/2016/1/115974/beriklan-lebih-efektif-di-bandara dan bagi anda yang tertarik bisa menghubungi kami di nomor ini 0811 7747 888 atau kunjungi alamat website kami di www.perfectmediaoutdoor.com sekarang juga!


[1] http://www.aci.aero/Data-Centre/Annual-Traffic-Data/Passengers/2013-final
[3]2011 Scarborough survey on behalf of Clear Channel Outdoor Holding's airport advertising division
[4]http://www.airport-world.com/item/361-more-than-just-billboards


Tuesday, May 17, 2016

Out of Home Advertising is the Future

This year marks my tenth year in Out of Home Advertising – actually, I have in the world of Out of Home advertising way before then, but that's another story. In the words of Nadja Lossgott from her article on DandAD - The Future of Outdoor Advertising
‘Outdoor’ often feels like both advertising’s past and its future. You can’t accuse outdoor of being reluctant to change. A quick look at the Outdoor award categories gives you a clue. There’s ambient, ambient digital screens, interactive outdoor experiences, live events, non-formatted digital outdoor, special builds. The list goes on.
Ha.

Out of Home Advertising never gave me a day’s of rest in its ever changing application and adaptation to all the ways communications have transformed in the last 10 years. From the static billboards to the mechanical trivisions, scrolling lightboxes, creative executions and ambient immersive Out of Home and then from the digital small screens to the giant and infinite LED screens spanning building walls. It is also more than a format but also an experience – experience of a welcome lounge – and HECK, some billboards can even serve you a soda (beer for me please). Here’s one that kills mosquitos and here’s another that does social good by collecting and purifying water from deserts. But we did not convert them all.

 Again in Nadja Lossgott words
The intrusive, inflexibile and mute billboards. They feel like throwbacks to the old way of doing things. A flat image with an unyielding rule that the consumer can take in no more than eight words (unless they’re Economist readers). How boring. How old school. Until you remember 2015's ‘Shot on iPhone 6’ campaign. Simple, traditional and utterly un-missable pieces of art in the urban landscape.
 
Photo: Esther Havens 

In this same year, the iPhone campaign also took the Cannes Lion Grand Prix for Out of Home advertising for its campaign to use billboards to feature users' iPhone 6 photos.
It proves our past can be our friend too. There is a piece of research that has always stayed with me. In focus groups people will remember seeing a brand’s new television ad, even though no such ad has been on air. It turns out that what people are recalling is the billboards they pass each and every day. People don’t forget billboards. Although they sometimes mislable them. They might not be shiny, they might not be new, but billboards are real workhorses. We shouldn’t dismiss them. The other good thing about billboards is you can’t adblock the view.
In fact Out-of-Home advertising is growing.

It is one of the only adspend sectors which has not been cannibalized by digital advertising. In fact in Adage's most recent article, “Technology Fuels Renaissance in Out-of-Home Advertising” it was well noted by Magna Global that
Out-of-home advertising was the only traditional media business to grow last year, Magna Global said in its ad revenue forecast last December, citing "the superior yield brought in by digital panels as well as better measurement and trading metrics allowing OOH and cinema to tap into branding budgets and TV budgets.
" Spending on out-of-home ads in the U.S. grew to $7.3 billion last year from $7 billion in 2014, according to the forecast, which groups cinema and outdoor advertising together. The sector still accounts for only a modest share of total ad spending, 4.3%, compared with 35.3% for digital. But outdoor is forecast to hold about that same share through 2019. By contrast, the share for newspaper print ad spending is expected to fall to 4.2% in 2019 from 8.4% today while magazine ad pages drop to 5.3% from 9.2%, according to Magna Global. (Online ads bought on newspaper and magazine sites are grouped in digital.)
Out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital. It doesn't hurt that consumers are encountering more signs and out-of-home video while online ads and TV commercials get easier to avoid.
Out-of-home advertising is works as long as there is need for humans to travel and GET OUT OF HOME whether is it for work, live, play!

More and more E-commerce businesses are using Out of Home Advertising – and why not?

Considering that a huge and growing number of audience now consume news, entertainment, make decisions, purchase via digital channels – for news it is either via the e-version of the local newspapers or even from the NYT or Huffington Post. The truth is that most of any news you really need to know is on your best friend’s Facebook feed or curated by your favorite media maven on their Twitter feed. Buying takes place in the online world via a trusted platform or via a C2C platform for exchanges. But once the consumer is hooked on a certain digital platform the stickiness to switch e-platforms is high unless there was a shift in the quality of experience. You know – when you prefer to use Taobao to Amazon or the higher tendency to prefer to read from Huffington or The Guardian online or what was that? So as competition amongst e-commerce and digital businesses grow, Out-of-home advertising is one of the key thrust to switch users and get the USP known to new audiences and reinforce what the current users already know and value the e-commerce product. And as said, Out-of-home advertising cannot be adblocked or skipped.

One of TPM’s eCommerce client using our airport media in the Soekarno Hatta International Airport, Departure, in the Jakarta airport for advertising is Traveloka in their on-going 2016 outreach campaign


 This same article from Adage also pointed out how “Technology Fuels Renaissance in Out-of-Home Advertising” as brands link outdoor and mobile marketing
Ivan Pollard, senior VP-strategic marketing at Coca-Cola North America. But when Coke makes targeted plays in outdoor -- like publishing a consumer tweet about a brand -- it ensures that the "personal story is one that resonates with everybody," he said, because outdoor remains a one-to-many medium.
Most recently example was the use of social tool Snapchat in the Out of Home Advertising context ran by Netflix featured in this Adweek's article
 
it was an “interesting, offline-social combination” that …”allowed latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt. Bringing outdoor ads together with Snapchat seems to be a growing phenomenon, with the mobile app itself leading the way. In late March, Snapchat debuted smart, stealthy roadside ads in several cities. And last week, it bought a huge, digital ad on a Times Square billboard”
So where have online-offline marketing came together for your brand in your current campaign?

What better way to have for your audience to have fun with your brand?

Contact us today to plan your media campaign.
Call 6273 0556 or reach us at ask@tpmoutdoor.com

 TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with: 
- On-ground local expertise, offices, people & billing in rapidly developing Asian Markets; 
- Years of proven experience and know-how for regional and local implementations; 
- Impactful, eye-catching solutions at prime locations to reach the right people.