Friday, August 31, 2007

COMEX 2007 Singapore - The IT Event of the Year!

COMEX 2007 Singapore - The IT Event of the Year is here! It is from 30 Aug to 2 Sept 2007 at the Suntec Convention Centre. Please visit to grab the latest and best bargains in consumer electronics. ;)

TPM Outdoor Productions was privileged to participate in Comex 2007 Singapore this year as a supplier for print, temporary structure and installation of an advertising display for SanDisk.

Our TPM team is such a trooper! Truth be said, it is always stressful to work for an events company due to the strict schedules. But it is always rewarding knowing that we were able to meet these standards. Thank you everyone for the support!

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Monday, August 13, 2007

Adidas and guerrilla marketing

Adidas is one brand that knows outdoor advertising very well and has harnessed it to create many guerrilla marketing campaigns that are form unique and lasting impressions.

Adidas’s outdoor advertising executions are interactive ie. highly engaging to the audience. They are also well targeted at their intended audience for that particular campaign - youngster, runners, football enthusiasts etc. They were also careful to make their brand expandable, making us pay through our noses for either extreme of the fashion range of the Classics and Stella McCarthy. Some of my favourite works:

Date: Aug 2006 (during Fashion Week)
Via: Thomas Rockstar
Location: Pilestraede, Copenhagen
Intention: To entice customers to go to their new store launched in Pilestraede, Copenhagen
during fashion week.

How/ Mechanism: By filling the fountain at ‘Enhave Plads’ with small blue rubber ducks. People who picked up the ducks will read on their side: “I’ve swum too far - help me get back home!” and on the bottom: “Reward for my return at Adidas Original store”. Customers that bring the the duck back to the store they received a free t-shirt!

Date: Jul 2006
Via: Caffeine Marketing
Location: Leidse Square, Amsterdam
Intention: To launch of new Adidas Classics concept store in the vicinity.

How/ Mechanism: What’s there to say really…?

Actually, TPM Outdoor Productions is also part of Adidas’ outdoor advertising campaigns in Singapore on a regular basis. In fact, we are the appointed production house for the advertising needs at Queensway Shopping Centre, Singapore.

The magnitude of work at this location is very large and given the very tight deadlines, I cannot honestly proclaim that these our best works. Nonetheless, the impact created at this targeted location combined with the interesting creative and execution, the audience always have strong impressions Adidas at Queensway Shopping Centre.

With so many sporting events coming up, the next change will be coming up soon. Do go over to Queensway Shopping Centre to see its next change… Could it be EPL next?

OCBC at White Sands Shopping Centre

OCBC has recently embarked on an exciting advertising blitz which includes a strong outdoor advertising component. The most prominent messages for this campaign are the "Sunday Banking", "OCBC Cash in Hand Promotion" and the children targeted savings programme marketed as "Might $avers".

These outdoor advertisements are targeted at high traffic areas within a 50-100m radius from their bank branches.

TPM Outdoor Productions was part of the ambient outdoor advertising done by OCBC at the White Sands Shopping Centre. That's the shopping centre next to Pasir Ris Mrt Station along the east-west line. As it is also considered a promotional campaign, the production and installation efforts had to match the launch date carefully. Not a day earlier or later...

Man, our TPM team worked our socks off, but we did complete within the timeline to the client's satisfaction. Banking and finance related clients have some of the highest standards and we are glad to have made the cut. It was a proud day!

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