Tuesday, September 27, 2011

联昌国际证券银行集团 (CIMB 银行)放置于雅加达国际机场的广告

TPM 连续三年投放联昌银行放置位于印尼雅加达国际机场的广告。这些展示位置集中在国际飞航起飞区(T2D 与T2E)
在这要强调对于放置于T2D的高0.8公尺, 宽8 公尺之悬挂式灯箱。

这两个灯箱位于头等舱与商务舱旅客候机室 前方。这些是位于机场离境区最好的广告位置之一。

Monday, September 26, 2011

印尼雅加达国际机场广告最新数据 2011




印尼的成长速度势不可挡。印尼中央银行才刚把国内生产总值增长预测从4.8%提升到5.7%。看来印尼势必成为 ‘BRIC’(Brazil, Russia, India and China).里的新成员。

When the Right Outdoor Media is the Key

The right use of outdoor media can greatly amplify the creative message, making the communication more impactful and prolonging retention. I read about the following two amazing executions I recently:

Referenced from Campaign Brief Aug 2011, a police recruitment campaign via M&C Saatchi, Auckland was brought to life through ambient outdoor media. The media featured real experiences of police officers on walls near where the events took place. Street artist, Otis Frizzell, stencilled images of the scene, harnessing the outdoor medium - in this case, the wall angle, to tell a compelling story.

“What Goes Around Comes Around” – is a brilliant “public service” anti-war outdoor poster campaign for the Global Coalition for peace (by the School of Visual Arts - Art Director: Jeseok Yi (New York, NY) Creative Directors: Frank Anseimo/Alfred S. Park/Richard Wilde, and Writers: Francisco Hui/Willaim Tran). The posters were designed to wrap round pillars, thus reinforcing the concept of war’s cyclical nature. The media aced the meaning of the content with simplicity and impact.

Pictures referrenced from Design Deliberation

A similarly amazing execution I had seen was Caltex’s reverse graffiti in Singapore in 2008/09. Brilliant.

Which other outdoor campaigns you know where the Right Outdoor Media was the Key?