Friday, December 18, 2015

TPM Outdoor is a bizSAFE Enterprise

TPM Outdoor is proud to display the bizSAFE logo on our business collateral as a reflection of our commitment to safety. It is not always easy to implement and comply to all safety requirements due to timeliness or costs, however, the consequences of unsafe practices are too heavy to bear. We are committed to sustain our efforts in this transformation of having and maintaining a good WSH management system as our company grows.

Work happy, work safe, work to our very very best.
 Live happy, live safe and live to our very very best.

Tuesday, December 15, 2015

TPM – Useful Calendar 2016 for your regional campaign planning for South East Asia

By Nurain Jumali

TPM Outdoor proudly presents our first ever calendar made for the year of 2016.

We have put together our biggest achievements and success stories such as SingTel Sea Games and SG50 building banner/wrap project, our billboard in Yangon which has the clock / temperature features, and also our regional Daikin network advertising all across South East Asia.

 For some who are unfamiliar with OOH (Out-of-Home) media, we have a brief introduction of what it is, how it works and why TPM Outdoor is the Perfect Media to choose. (;

Curious to know more? Give us a call (+65-62730-556) and we’ll gladly answer all of your questions – from Out-Of-Home media to the step-by-step process of creating an awesome marketing campaign

Hehe. As we only printed only 200 pieces, you might even get to have of our limited 2016 if we are able to meet you before 2015 ends!!

Thanks to our marketing team – Eunike, Nurain, Kelly with guidance from April Koh. 

Monday, December 14, 2015

IKON Collaboration: Holiday Inn Express in Multiple Indonesian Cities Campaign

“The Indian OOH firm partners Singapore’s TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities. “To deliver big impact, the lounge area of Jakarta airport was used for the campaign display. Lokesh Kumar, Director of, IKON, explained IKON makes room for Holiday Inn Express in Indonesia that while large formats were used at the busy Jakarta airport, small formats delivering high frequency were used at the airports of Bali, Surabaya and Semarang.” 

“…expressed deep satisfaction over the seamless handling of the campaign by IKON in association with TPM Outdoor, and added that the current campaign would reinforce InterContinental Hotels Group’s interest in OOH advertising in different markets.”

“The campaign, which was planned to promote the launch of Holiday Inn Express in the dynamic South-east Asian country, was principally executed at the arrival terminals of airports of Jakarta, Bali, Surabaya and Semarang”
More from Digital Market Asia 

As the capital city airport, the Soekarno-Hatta International Airport is one of the first landing spots for most business and leisure travelers to Indonesia. It is a little-known fact but Jakarta is the largest city in terms of population in South East Asia. Its population is estimated at 8.5million! It is also from the Soekarno-Hatta International Airport, Jakarta airport that many travelers will transit to other key cities in Indonesia incl. Medan in the Sumatra-Riau and also the industrial city of Batam.

Within the Java island, Surabaya airport -Juanda International Airport and the Semarang airport are some of the biggest airports. In 2014, Juanda International Airport becomes the world's 10th best in Airport Service Quality by Airport Council International among 79 airports with passengers capacity between 5-15 million a year. And in Q1 2015 this airport increased becomes the world's 7th Airport by ACI.

As for the Semarang Airport - Achmad Yani International Airport, it is a small airport serving mostly domestic flights and it is slated for new growth coming soon. The Semarang airport is well situated and well established as a key strong economic center since the colonial times. Another more random and little known fact - South East Asia business man pioneer and philanthropist Mr Oei Tiong Ham was born in Semarang.

Monday, December 7, 2015

"The Future is Here for Outdoor Advertising - Smartphones, Geo-tagging, NFC and many more"

In Oct 2015, a Sydney Morning Herald published a business section article with the headlines - Don't rush to digital too fast, GroupM warns advertisers. It quoted GroupM chief investment officer Sebastian Rennie:
Advertisers and media buyers should not devote too much of their budgets to digital advertising despite the rush of marketing dollars into online advertising, GroupM chief investment officer Sebastian Rennie warns....Mr Rennie called on advertisers to remember the important role that traditional media such as television play in their campaigns... Mr Rennie said digital and out-of-home advertising have been big areas of growth for GroupM. "I think out-of-home is having a bit of resurgence at the moment; there's a lot of interest in the medium. As an overall channel, they're doing a lot of work in terms of digitising their inventory and that's creating new opportunities for advertisers and setting up the ground work for consumers being able to interact with outdoor, which could potentially become the shopfront of the future."
The same article also quoted Mr Sorrell, who is chief executive of WPP that:
GroupM is pushing aggressively to get a measurement of video viewership that extends across seven days on all screens because measurement standards on digital video, particularly Facebook, were "ludicrous" when being measured against traditional TV. Facebook defines a video view as a view of three seconds or more. "That, I would say, is ludicrous in relation to the hurdles that a traditional TV viewer, or newspaper readership, has to meet," Mr Sorrell said. "Measurement standards have to be raised, particularly for online. The pendulum is moving back, in some respects, not all respects, to traditional media and giving them a little bit of a boost and potential advantage."

Youtube video summary of the Bloomberg article - How Much of Your Audience is Fake?

I do not have to authority to delve too much into measurements of online marketing / digital marketing measurements, but an expose article by Bloomberg Business in 2015 Sept - How Much of Your Audience is Fake? sheds a lot of light into how [fake traffic has become a commodity] and the unethical aspects such as the lack use of traffic regulation, the use bots and poorly defined measurements.

I digress.

The main point of this blog post that excites me to share is how quickly outdoor advertising is coming together with technology to create the most engaging and total consumer experience of the 5 senses. While there are a lot of "fake people" around (myself included), there is not much bots walking around the streets now. Traffic count in the WORK LIVE and PLAY outdoor environment is still real. Outdoor advertising works.

Enterprise Innovation under its CMO Innovation article in 2014 - New Zealand smartphones connecting with outdoor advertising  and  STOPPRESS New Zealand wrote an article in 2014 'Eyes up' smartphone owners a prime target for outdoor published statistics about how "New Zealand's 1.5 million smartphone owners are more likely to notice out-of-home advertising in shopping centers, on a supermarket trolley, on a bus, tram, or taxi than those without a smartphone, a new research from Roy Morgan research shows.... “It turns out smartphone owners aren’t just walking around with their heads down, peering at screens. Smartphone owners notice more outdoor advertising than others, suggesting that the integration of Outdoor and Digital in marketing campaigns could indeed provide a promising advantage for marketers. New ‘geo-tagging’ or location-specific targeted campaigns are examples of these," said Pip Elliott, General Manager, Roy Morgan Research NZ."

Geo-tagging is going to be one of the best ways to merge the consumer experience of getting relevant information that the audience chooses at a time and place where it makes the most difference to them.

Vintage Coca Cola Advertising

Geo-tagging also allows marketers to have a more efficient marketing execution and finally, advertising goes back to our more altruistic portrayal - advertising is not some irritating nag for us to buy buy, advertising is a public message that offers the receiver a timely message to take an action to actualise a want or need.

Other upcoming technologies that are boosting the growth of outdoor advertising includes NFC, RIFD, and many more. Here's a tag of all NFC related launches in the world of outdoor advertising at NFC World.

According to Roy Morgan Research in 2015 Apr in this article Indonesian mobile phone owners more likely to notice outdoor advertising,
And although you might assume they’re too unaware, with heads down looking down at screens, Indonesia’s 140 million mobile phone users—especially the 60 million with a smartphone—are actually much more likely to notice out-of-home advertising. Three quarters of smartphone owners see street banner advertising during the week (74%), compared with 69% of non-smart mobile owners and just 61% of Indonesians without a mobile phone at all. Smartphone owners are also the mobile group most likely to see posters (54%), billboards (54%) cigarette shop ads (49%) or neon signs (36%).

As digital advertising and mobile advertising growth with the proliferation of smart phones and data speeds, outdoor advertising is definitely growing along side this trend which is here to stay.   

Sunday, December 6, 2015

Higher Education Uses TPM Outdoor Outdoor Advertising Media Locations for Brand Awareness - By Nurain Jumali - TPM

It is the student recruitment period now and more and more education / business institutions are expanding into advertising in Jakarta – both city and airport. University of New South Wales is one of them to be showing their presence in Soekarno Hatta Jakarta International Airport with TPM Outdoor's exclusive media locations and outdoor advertising in the airports.

 The youthful population in Indonesia is well educated and are interested to expand their horizons through higher education.

University of New South Wales (UNSW) - "Transform Lives" 2015 in Jakarta -Soekarno Hatta Jakarta International Airport

University of New South Wales (UNSW) - "Great Things Happen When You Ask Why Not?" 2015 in Jakarta -Soekarno Hatta Jakarta International Airport

CPA Australia (Certified Practicing Accountants) – one of three major professional accounting bodies in Australia, is advertising all over Jakarta Central Business District area. It also advertised in the Soekarno-Hatta International Airport (CGK- Jakarta Airport last year.

CPA Australia - "Be Heard. Be Recognised "2014 in Jakarta -Soekarno Hatta Jakarta International Airport

The airport is not only great at targeting tourists but also for recruiting students/business people to join courses. It is a very good opportunity as Soekarno-Hatta International Airport (CGK) is Jakarta's major airport and Indonesia's primary international gateway. It is used by both private and commercial carriers connecting Jakarta with other Indonesian cities and international destinations, and is Indonesia's busiest airport.

CPA Australia - "Be Heard. Be Recognised "2015 in Jakarta -Central Business District

TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with: - On-ground local expertise, offices, people & billing in rapidly developing Asian Markets; - Years of proven experience and know-how for regional and local implementations; - Impactful, eye-catching solutions at prime locations to reach the right people.

Wednesday, December 2, 2015

Sites are BOOKED! Offers refreshed - Secure Your Advertisement Space Today

Since our Nov 6 announcement bookings for Christmas and New Year, we are gratified to share that our large format sites in Singapore are mostly booked until 2016 Q1.

 We are pleased to refresh our Christmas package for Singapore - so you are still not too late to execute your brand's marketing campaign NOW.

Special One-Time Only Rates: Singapore and Jakarta Prime Locations at up to 60% off* this Christmas and New Year 2016 -- Very Limited Availability First come first serve

*Terms & Conditions apply