Monday, March 31, 2008

F1 News: Singapore tests lighting system

From www.autosport.com; "F1 News: Singapore Tests Lighting System" By Matt Beer -

Some interesting extracts -

"....Sixteen light projectors have been temporarily set up along a 64-metre stretch of the capital's St Andrew's Road. The project's lighting consultant Valerio Maioli switched the projectors…. "


“The lights have a 3000 lux illumination rating, compared to around 100 lux for Singapore's standard street lights, and the average 50,000 lux of normal sunlight.”


“The 'digiflag' electronic sign-boards that will be used in place of normal flag marshals are also being demonstrated.”

--

Personal comment: My friend and I are no F1 fans. Neither do we have much interest on racing. Maybe that's why we can't understand why a “digiflag” instead of the checked ones that we are used to seeing? Personally, I like"digi-everything" and there are the technology and practical reasons etc, but traditional should count for a lot too! It is our first F1 anyway, and we are already the first night circuit, so let’s keep everything else "F1" as it is...

Dimly-lit Flyer Does Not Quite Take Off...

Bright and well designed lighting is extremely vital to portray a city's vibrancy. Thus the city skyline not only includes the buildings but also billboard displays and iconic features such as a ferris wheel. Did the ferris wheel trend all started with the Millennium Eye in London?

8 years later, Singapore has one too - The Singapore Flyer! It had its soft launch on Valentine's Day, mid Feb 2008 and has been operating since. But its effect on the overall city skyline seems to be lacking... Mr Lim Boon Hee commented on this via TODAY newspaper on 26 Mar 2008. His comments as follow:


As the above picture shows, Mr Lim is quite right, as the Singapore Flyer is currently lit in an electric blue shade with white neon animated in square sections along the wheel. And Rhonda Koh from the Singapore Flyer has replied on the WEEKEND TODAY to confirm that this blue hue is intentional and the dynamic lighting effects will be unveiled in the Grand Opening on April 15.

In my personal view, not only must the lighting effects be more dynamic, they must be a lot more brighter as well for a good impact. But I am also very curious to why the "spokes" of the wheel are not lit, giving the strange effect of a giant RING? Fengshui??

Here's the Taipei Miramar Wheel and the nightscape view of Taipei. Hopefully the formal lighting plan for the Singapore Flyer will have the same impact on our own Singapore skyline. Till 15 April 2008 then. Mr Lim, myself and a whole load of us are looking forward to the unveiling...!

Sunday, March 30, 2008

ART-vertisement Makes a Garden out of Singapore

Someone mentioned to me before that Singapore is not a Garden, but a plantation. Yes, it is a very green country, but so are the palm tree fields across the causeway. Not a pleasant comment, but it does seem true.

But with ART-vertisements, the normally placid lawns and trees get a good splash of colour and vibrancy. That’s the difference between a garden and a plantation as a garden it is a place to interact and have a good time with nature, furnishing and decorations.

The current ART-vertisement featured at the Raffles Green at the Raffles MRT station is even more meaningful as it spreads a strong environmental message. This is a clipping feature from TODAY newspaper on 25 Mar 2008. Guess the editorial says it all…

TPM was also part of another ART-vertisement display in Singapore at 5 locations. Read more here…



Type rest of the post here

Thursday, March 27, 2008

The Long Awaited Update in BCA Guidelines for Outdoor Advertising!

The Building Construction Authority (BCA) is the key authority governing outdoor advertisements in Singapore. As their name implies, their jurisdiction is mainly focused on the building-related large format, shop signage and banner displays. Not as much for the transit and street-furniture forms of displays. But looking at the high difference of vibrancy between the transit ambient displays vs. the building large format and neon displays in Singapore, we wonder if the difference in governing bodies has any effect on this observation?

Anyway, the long awaited update in BCA guidelines for outdoor advertising has finally been revealed on their website on 18 Mar 2008!

Ever since I joined this industry, more than 2 years ago, we have been heavily hinted upon that there will be an update of BCA guidelines. We had always assumed that these updates will boostler the industry, especially, with the upcoming F1 races and two Integrated Resorts (IR) development in 2008, and 2010 respectively. We heard nothing official until now...

But please don't get your hopes up, like me... Ouch...!

Some new updated guidelines esp. for displays in the Central Area incl -
* "The key promotional message and name / details of the event must be the predominant component of the sign and the supporting graphics / pictures are not to exceed 50% of the size of the sign." [[The previous ruling was for the promotional message to be at least 20% of the size of the sign, now it is at least 50%...]]

* The maximum display period for each temporary (banner) sign is two calendar months. There is to be a minimum period of two weeks before the display of a replacement sign. [[ The previous ruling was for 3 months....]]

There's more than the above highlights, I will not comment further except maybe to weep in the corner of my office for a while. DO NOT TAKE MY COMMENTS/ BLOG AS THE LAWFUL GUIDELINES, please get direct details from the BCA website and consult directly with the BCA officer at Level 2 of the MND Building along Maxwell Road for a better means of compliance with the new guidelines.

Good luck everyone!