Monday, October 5, 2009

Some Principles on How to do good outdoor ads.

Paul from "pauldervan: random thoughts on marketing" shared some guiding principles for outdoor creative. There are many campaigns that were GREAT on so many other media, but floundered when it was executed on the outdoor medium...

To quote Paul - "Outdoor advertising is difficult. It looks simple but it is not.

Why?

Because it requires the ultimate in communication focus.


With TV, you have time to build a story. You use visual cues, time, movement, story, character building, dialogue and music - all to help you make a point. Radio has some of these advantages too. As does online. Even press gives you more time to make your case, give more information."

Paul shared an example of a classic outdoor ad on this post:


'Hello Boys' is now famous for apparently causing traffic accidents back in 1994....

And it follows the principles. Single image. Of a person (that you'd notice). Strong contrast in colour between image and background. Short headline. Easy to read. Well branded. Simple message. And loads of space.


Read more details here on Paul's sharing for GREAT outdoor creative... Do share your comments here with me or with Paul at his website. Here's to seeing more outstanding creative in Out-of-Home media... Hallelujah!

Friday, October 2, 2009

Happiness Starts Here - Kadhampa



We are pleased to assist Kadhampa – a Buddhist association to spread and promote a meaningful cultural exhibition upcoming at the end of the year from 31 Dec 2009 to 3 Jan 2010.




TPM had worked together to promote this cultural exhibition at our sites along the Sims Ave area as well as the Jalan Besar Plaza. The exhibition details as follow:
• The Fifth International Buddha’s Relics Arts and Cultural Exhibition
• 31 Dec 2009 to 3 Jan 2010
• Suntec City Convention Centre, Hall 401-404

To share on the recent article by The Marketing Magazine “…Religion helps people in their quest for a deeper level of fulfillment." So do come to check out this interesting event... !

Hello Boss by NTUC Income

Hello, Boss. By NTUC Income.

An interesting ambient spotted at the display window of the NTUC Income branch on the third floor of AMK Hub.

The Boss is whoever that is reflected on the "mirror" like material as one is reading the copy of the advertising message. A must see for all those entering NTUC Income. Tell are acknowledging/ reminding that you are Boss just as you are walking inside.

Date Spotted: 16 Sept 2009
Location: NTUC Income, AMK Hub