Monday, October 13, 2014

Queensway Shopping Centre Giant LED Screen for New Balance Singapore Launch of

10. 10 - on a Friday evening, the perfect 10/10 day for the launch of the New Balance 577 by New Balance Singapore and Weston at Queensway Shopping Centre.  


The events company created a great set up emphasizing on the heritage and the product features. 


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Using the giant LED screen at Queensway Shopping Centre which is usually for exciting advertising messages and videos, New Balance played a static poster and a video to feature the New Balance 577 to their VIP guests during the event period. 

Certainly a short, simple and high impact event to start off this new product. 

Friday, October 3, 2014

British Airways - #lookup in Piccadilly Circus

[Taken from youtbue...]Courtesy of a little digital magic, the young man in this poster really does know when it's a British Airways plane. And that really is the actual flight number and where it's flying in from.


From Adage 
British Airways' "Magic of Flying" by OgilvyOne, London, took home the Grand Prix in the direct category at the Cannes Lions International Festival of Creativity. Great fun! Children love watching aeroplanes fly by. Guess, this is a great Children's Day message too.