Monday, February 1, 2016

Advertising in Chinatown

Did you know? People’s Park Complex in Chinatown is one of the most reputable money changing hubs in Singapore, amongst others such as The Arcade in Raffles Place, Lucky Plaza on Orchard Road, Mustafa Centre in Little India and Parkway Parade in Marine Parade.

These hubs are also well-known as Singapore’s tourist attractions, easily accessible by public transport. So it is very commodious for travelers to do the exchange.

There are also many bank/finance companies that prefer to put up an advertisement in this area. ICBC (Industrial & Commercial Bank of China Limited), for example. As shown in picture below;

ICBC @ People's Park Centre, Chinatown
ICBC @ People's Park Complex, Chinatown
ICBC @ People's Park Complex, Chinatown

This year, Bank of China has invested in many types of advertising during their launch of two global commodity business centers - the first Chinese bank to do so outside its home market.

TPM Outdoor is proud to be part of this fruitful event.

Bank Of China @ Furama City Centre, Chinatown

Another recent project is with DBS Bank Singapore. Currently promoting their best remittance service – a S$0 transfer fee to Malaysia. 

DBS Billboard @ People's Park Complex, Chinatown

DBS Billboard @ People's Park Complex, Chinatown

The benefit of advertising on our billboards here is the wide exposure and viewing angle. Our billboards are so huge you can hardly miss it! 
'Accidentally' captured, as seen on news. (;

Friday, January 29, 2016



Repetition is the key to Recognition

We are proud to announce the newest addition to our 40 site locations in Singapore; 
Lavender Junction (A). 

Situated at a busy traffic junction of Lavender Street – Bendemeer Road and Boon Keng. Highly visible to traffic heading towards the CTE + PIE, the Downtown area and the various malls including new ones like Aperia, CT Hub and City Square.

Here are other sites included in the package;



With this new site launch, we are pleased to refresh our media bundle package for Singapore. Available for limited time only -so express your interest now. Email us at for more details.

Wednesday, January 20, 2016

Did you know that the SG50 Logo Transformed?

On January 2016, the start of the new year of 2016 - Today Online reported on SG50 Logo Transforms
New year, new logo: With the commemoration of SG50 now over, a new SG logo was unveiled as Singapore ushered in 2016.
The Ministry of Culture, Community and Youth’s (MCCY) SG50 Twitter account posted the new logo online - a variation of the original with the numerals ‘50’ taken out.
“Let us welcome our new “SG” logo - it represents our kindling Singaporean spirit that lives in the things we do," said the Twitter account.
2015 was an eventful year for Singapore and many companies and people took on well to the SG50 logo and it was proudly displayed. Companies even invested in many advertising collateral such as commemorative items, locally shot TV advertisements and Out-of-Home banners. TPM Outdoor worked on the Tallest Banner in Singapore for Singtel as well as on 4 of Singtel's other buildings.

Looking forward to SG this year

Monday, January 18, 2016

Growth of Tourism in Batam

Batam is one of the 3, 000 islands, which make up the Riau Archipelago and is closest to Singapore – just 20 km away or fifty minutes by sea. It has a rapid - rising population of around 1,000,000. As the island develops into a significant industrial and vacationer area, it attracts an ever increasing population from different Indonesian islands who see Batam as a haven of opportunity. According to the Wonderful Indonesia's website -
"The island of Batam today is the third busiest entry port to Indonesia next to Bali and Jakarta. Situated so near to Singapore, it is a favorite resort for residents and international toursts in Singapore who wish to get closer to nature, relax for a short vacation of golf or sailing, enjoy mouth watering fresh seafood, luxuriate in a traditional royal spa, go shopping or just for family fun."
There has been a number of new luxury resorts such as the Montigo resorts and even Fairmont group of hotels that are building hotels in Batam, Bintan and other Riau islands.

In fact, it was reported in The Jakarta Post's article on Airports to Boost Tourism in Riau Islands - In September 2015, "Riau Islands had seen 1.5 million foreign tourists, a drop from 1.9 in the same month last year, due to the recent haze crisis. The central government target expects the province to bring a figure of 2.5 million this year and 4 million by 2019, in order to help the country’s overall annual visitor target of 20 million tourists.
Most, or 51.8 percent, of total foreign tourist arrivals to Riau Islands come from Singapore while 13.4 arrive from Malaysia. At present, the main purposes for visiting include shopping, sightseeing, health and beauty, visiting friends and eating." 

In terms of domestic tourism, more Indonesians are taking advantage of Batam's close proximity to Malaysia and Indonesia as well as the growing facilities and housing to visit or have a second home in Batam.

According to The Jakarta Post in this article here,
"Batam is set to "become ‘tourism portal’ by 2015 Batam in the Riau Islands is set a target to become a “tourism portal” for western Indonesia in 2015, the local administration says. Batam has the potential to become a hub for tourism promotion for western Indonesian regions, Batam Mayor Ahmad Dahlan said Monday in Batam. 

As such, more and more businesses are expanding into Batam to reach out to more people. TPM Outdoor has partnered with brands such as Resorts World Sentosa, SingTel and tourism health companies such as the Regency Specialist Hospital in Malaysia to reach Indonesians traveling out to Batam internationally.

From 2016 onward, Batam will develop to more than a gateway between Indonesia and Singapore, but perhaps a destination to rival great tourism islands such as Bali and Kodomo for Western Indonesia in future!

Friday, January 15, 2016

Billboard that GROWS!

Who says we have to print all our billboards? We can paint it with GERMS! High impact... ...yucks!

 Lifebuoy does many amazing ads around the world encouraging good hygiene practices but nothing as visual and as powerful as seeing the germs on billboards! Features in a London storefront, this Live Germ billboard demonstrates the power of Lifebuoy's Clinishield 10 product.

Just look at the audience's faces! Everyone including the young and old will benefit from this public message AND will remember the lasting power of Lifebuoy's product.

 In 2011, for the launch of its new film Contagion, Warner Bro's did perhaps the world's first for the live germ billboard in Toronto Canada and the effect was recorded in YouTube here. Quoting the YouTube description -

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in 'awe' or 'eww'.
In support of Academy Award ® winner Steven Soderbergh's latest film "Contagion" -- in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window.
On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.
The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.
Billboards can come alive in many ways via engagement activities on site, or through the digital means. On our blog, we wrote in 2012 on a HAIRY billboard by Bronx Shoes in Cape Town. To quote the original article's author - Things get hairy on South African billboard.

[The Bronx Shoes campaign is essentially an] interactive beard-board featuring remote-controlled strands of hair that grow with each Facebook 'Like'. We can now officially do anything just by sitting in front of a computer -- including making some giant dude's beard grow on a billboard halfway around the world.”

"We can now officially do anything just by sitting in front of a computer".

Sunday, January 10, 2016

Indonesia - Beyond Jakarta

Advertising in Indonesia - When thinking about advertising in Indonesia, Jakarta is often considered as the first and priority key market of the country. With the growing domestic demand, advertisers are also focused on the locals in the last few years. The IE Singapore published a report on the Indonesia Consumer Insights and here are some of the overview of information

TPM worked with several clients for other second tier cities for Indonesia inc. key cities such as Bali, Medan, Surabaya, Batam, Bintan. Smaller cities that ignited interest included Balikpapan and Semarang for billboard and outdoor advertising in the city as well we airports.

China UnionPay in Bali, Indonesia We are honoured to work with our client, China UnionPay to reach the tourists using China Union Pay cards in Bali Airport. The airport advertising was on a huge wall signage and trolleys located in the Bali International Arrival reminding the target audience to swipe more in the island of wonders! Here show some photos of completed installations.

 Bali is an Indonesian island known for its forested volcanic mountains, iconic rice paddies, beaches and coral reefs. It reaches out to a youth and family crowd. Many travellers from oversea come to Bali for a holiday, honeymoon, family or couple trip. Advertising at these prime locations bring high impact and high outreach for the brand.

 Borsch in Surabaya, Indonesia We are honoured to work with our client, Borsch to reach the business decision makers that frequent this city as they fly between Jakarta and Surabaya or Surabaya to the rest of the world via Jakarta or Singapore! Surabaya has one of the busiest ports in the Indonesia. There are many offices and business centres in Surabya and thanks to the availability of land and labour there are many manufacturing factories located here too. Thus enriched by its facilities, and geography advantages, Surabaya has great economic potential.

Contact us today to plan your media campaign. Call 6273 0556 or reach us at 

TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with: 
- On-ground local expertise, offices, people & billing in rapidly developing Asian Markets; 
- Years of proven experience and know-how for regional and local implementations; 
- Impactful, eye-catching solutions at prime locations to reach the right people.

Hello 2016


We missed you at Christmas 2015

THEN IT IS 2016!

TPM Outdoor Group thanks you and our clients for adding sparkle to our year. 
We cannot wait to work with you and make 2016 our best year yet. 

Following our improvements in 2015, we have launched new touchpoints in social media. Our new company pages include at Facebook  and LinkedIn Look forward to connecting more in 2016. 

Remember - SPARKLES! 

Friday, December 18, 2015

TPM Outdoor is a bizSAFE Enterprise

TPM Outdoor is proud to display the bizSAFE logo on our business collateral as a reflection of our commitment to safety. It is not always easy to implement and comply to all safety requirements due to timeliness or costs, however, the consequences of unsafe practices are too heavy to bear. We are committed to sustain our efforts in this transformation of having and maintaining a good WSH management system as our company grows.

Work happy, work safe, work to our very very best.
 Live happy, live safe and live to our very very best.

Tuesday, December 15, 2015

TPM – Useful Calendar 2016 for your regional campaign planning for South East Asia

By Nurain Jumali

TPM Outdoor proudly presents our first ever calendar made for the year of 2016.

We have put together our biggest achievements and success stories such as SingTel Sea Games and SG50 building banner/wrap project, our billboard in Yangon which has the clock / temperature features, and also our regional Daikin network advertising all across South East Asia.

 For some who are unfamiliar with OOH (Out-of-Home) media, we have a brief introduction of what it is, how it works and why TPM Outdoor is the Perfect Media to choose. (;

Curious to know more? Give us a call (+65-62730-556) and we’ll gladly answer all of your questions – from Out-Of-Home media to the step-by-step process of creating an awesome marketing campaign

Hehe. As we only printed only 200 pieces, you might even get to have of our limited 2016 if we are able to meet you before 2015 ends!!

Thanks to our marketing team – Eunike, Nurain, Kelly with guidance from April Koh. 

Monday, December 14, 2015

IKON Collaboration: Holiday Inn Express in Multiple Indonesian Cities Campaign

“The Indian OOH firm partners Singapore’s TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities. “To deliver big impact, the lounge area of Jakarta airport was used for the campaign display. Lokesh Kumar, Director of, IKON, explained IKON makes room for Holiday Inn Express in Indonesia that while large formats were used at the busy Jakarta airport, small formats delivering high frequency were used at the airports of Bali, Surabaya and Semarang.” 

“…expressed deep satisfaction over the seamless handling of the campaign by IKON in association with TPM Outdoor, and added that the current campaign would reinforce InterContinental Hotels Group’s interest in OOH advertising in different markets.”

“The campaign, which was planned to promote the launch of Holiday Inn Express in the dynamic South-east Asian country, was principally executed at the arrival terminals of airports of Jakarta, Bali, Surabaya and Semarang”
More from Digital Market Asia 

As the capital city airport, the Soekarno-Hatta International Airport is one of the first landing spots for most business and leisure travelers to Indonesia. It is a little-known fact but Jakarta is the largest city in terms of population in South East Asia. Its population is estimated at 8.5million! It is also from the Soekarno-Hatta International Airport, Jakarta airport that many travelers will transit to other key cities in Indonesia incl. Medan in the Sumatra-Riau and also the industrial city of Batam.

Within the Java island, Surabaya airport -Juanda International Airport and the Semarang airport are some of the biggest airports. In 2014, Juanda International Airport becomes the world's 10th best in Airport Service Quality by Airport Council International among 79 airports with passengers capacity between 5-15 million a year. And in Q1 2015 this airport increased becomes the world's 7th Airport by ACI.

As for the Semarang Airport - Achmad Yani International Airport, it is a small airport serving mostly domestic flights and it is slated for new growth coming soon. The Semarang airport is well situated and well established as a key strong economic center since the colonial times. Another more random and little known fact - South East Asia business man pioneer and philanthropist Mr Oei Tiong Ham was born in Semarang.

Monday, December 7, 2015

"The Future is Here for Outdoor Advertising - Smartphones, Geo-tagging, NFC and many more"

In Oct 2015, a Sydney Morning Herald published a business section article with the headlines - Don't rush to digital too fast, GroupM warns advertisers. It quoted GroupM chief investment officer Sebastian Rennie:
Advertisers and media buyers should not devote too much of their budgets to digital advertising despite the rush of marketing dollars into online advertising, GroupM chief investment officer Sebastian Rennie warns....Mr Rennie called on advertisers to remember the important role that traditional media such as television play in their campaigns... Mr Rennie said digital and out-of-home advertising have been big areas of growth for GroupM. "I think out-of-home is having a bit of resurgence at the moment; there's a lot of interest in the medium. As an overall channel, they're doing a lot of work in terms of digitising their inventory and that's creating new opportunities for advertisers and setting up the ground work for consumers being able to interact with outdoor, which could potentially become the shopfront of the future."
The same article also quoted Mr Sorrell, who is chief executive of WPP that:
GroupM is pushing aggressively to get a measurement of video viewership that extends across seven days on all screens because measurement standards on digital video, particularly Facebook, were "ludicrous" when being measured against traditional TV. Facebook defines a video view as a view of three seconds or more. "That, I would say, is ludicrous in relation to the hurdles that a traditional TV viewer, or newspaper readership, has to meet," Mr Sorrell said. "Measurement standards have to be raised, particularly for online. The pendulum is moving back, in some respects, not all respects, to traditional media and giving them a little bit of a boost and potential advantage."

Youtube video summary of the Bloomberg article - How Much of Your Audience is Fake?

I do not have to authority to delve too much into measurements of online marketing / digital marketing measurements, but an expose article by Bloomberg Business in 2015 Sept - How Much of Your Audience is Fake? sheds a lot of light into how [fake traffic has become a commodity] and the unethical aspects such as the lack use of traffic regulation, the use bots and poorly defined measurements.

I digress.

The main point of this blog post that excites me to share is how quickly outdoor advertising is coming together with technology to create the most engaging and total consumer experience of the 5 senses. While there are a lot of "fake people" around (myself included), there is not much bots walking around the streets now. Traffic count in the WORK LIVE and PLAY outdoor environment is still real. Outdoor advertising works.

Enterprise Innovation under its CMO Innovation article in 2014 - New Zealand smartphones connecting with outdoor advertising  and  STOPPRESS New Zealand wrote an article in 2014 'Eyes up' smartphone owners a prime target for outdoor published statistics about how "New Zealand's 1.5 million smartphone owners are more likely to notice out-of-home advertising in shopping centers, on a supermarket trolley, on a bus, tram, or taxi than those without a smartphone, a new research from Roy Morgan research shows.... “It turns out smartphone owners aren’t just walking around with their heads down, peering at screens. Smartphone owners notice more outdoor advertising than others, suggesting that the integration of Outdoor and Digital in marketing campaigns could indeed provide a promising advantage for marketers. New ‘geo-tagging’ or location-specific targeted campaigns are examples of these," said Pip Elliott, General Manager, Roy Morgan Research NZ."

Geo-tagging is going to be one of the best ways to merge the consumer experience of getting relevant information that the audience chooses at a time and place where it makes the most difference to them.

Vintage Coca Cola Advertising

Geo-tagging also allows marketers to have a more efficient marketing execution and finally, advertising goes back to our more altruistic portrayal - advertising is not some irritating nag for us to buy buy, advertising is a public message that offers the receiver a timely message to take an action to actualise a want or need.

Other upcoming technologies that are boosting the growth of outdoor advertising includes NFC, RIFD, and many more. Here's a tag of all NFC related launches in the world of outdoor advertising at NFC World.

According to Roy Morgan Research in 2015 Apr in this article Indonesian mobile phone owners more likely to notice outdoor advertising,
And although you might assume they’re too unaware, with heads down looking down at screens, Indonesia’s 140 million mobile phone users—especially the 60 million with a smartphone—are actually much more likely to notice out-of-home advertising. Three quarters of smartphone owners see street banner advertising during the week (74%), compared with 69% of non-smart mobile owners and just 61% of Indonesians without a mobile phone at all. Smartphone owners are also the mobile group most likely to see posters (54%), billboards (54%) cigarette shop ads (49%) or neon signs (36%).

As digital advertising and mobile advertising growth with the proliferation of smart phones and data speeds, outdoor advertising is definitely growing along side this trend which is here to stay.   

Sunday, December 6, 2015

Higher Education Uses TPM Outdoor Outdoor Advertising Media Locations for Brand Awareness - By Nurain Jumali - TPM

It is the student recruitment period now and more and more education / business institutions are expanding into advertising in Jakarta – both city and airport. University of New South Wales is one of them to be showing their presence in Soekarno Hatta Jakarta International Airport with TPM Outdoor's exclusive media locations and outdoor advertising in the airports.

 The youthful population in Indonesia is well educated and are interested to expand their horizons through higher education.

University of New South Wales (UNSW) - "Transform Lives" 2015 in Jakarta -Soekarno Hatta Jakarta International Airport

University of New South Wales (UNSW) - "Great Things Happen When You Ask Why Not?" 2015 in Jakarta -Soekarno Hatta Jakarta International Airport

CPA Australia (Certified Practicing Accountants) – one of three major professional accounting bodies in Australia, is advertising all over Jakarta Central Business District area. It also advertised in the Soekarno-Hatta International Airport (CGK- Jakarta Airport last year.

CPA Australia - "Be Heard. Be Recognised "2014 in Jakarta -Soekarno Hatta Jakarta International Airport

The airport is not only great at targeting tourists but also for recruiting students/business people to join courses. It is a very good opportunity as Soekarno-Hatta International Airport (CGK) is Jakarta's major airport and Indonesia's primary international gateway. It is used by both private and commercial carriers connecting Jakarta with other Indonesian cities and international destinations, and is Indonesia's busiest airport.

CPA Australia - "Be Heard. Be Recognised "2015 in Jakarta -Central Business District

TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with: - On-ground local expertise, offices, people & billing in rapidly developing Asian Markets; - Years of proven experience and know-how for regional and local implementations; - Impactful, eye-catching solutions at prime locations to reach the right people.

Wednesday, December 2, 2015

Sites are BOOKED! Offers refreshed - Secure Your Advertisement Space Today

Since our Nov 6 announcement bookings for Christmas and New Year, we are gratified to share that our large format sites in Singapore are mostly booked until 2016 Q1.

 We are pleased to refresh our Christmas package for Singapore - so you are still not too late to execute your brand's marketing campaign NOW.

Special One-Time Only Rates: Singapore and Jakarta Prime Locations at up to 60% off* this Christmas and New Year 2016 -- Very Limited Availability First come first serve

*Terms & Conditions apply

Friday, November 6, 2015

Our Christmas and New Year Sites Are Almost Booked Solid! Secure Your Advertisement Space Today

Special One-Time Only Rates:
Singapore and Jakarta Prime Locations at up to 60% off* this Christmas and New Year 2016 -- Very Limited Availability

First come first serve:
Due to very limited availability of these prime sites, this one-time promotional offer may be stopped when sites are booked.

Promote Your Brand, Grab Sales and Market Share from Your Competitors This Christmas and New Year! Contact your TPM Outdoor representative today to book the advertisement space at this special rate before it is gone.

*Terms & Conditions apply

Jakarta Airport Christmas/New Year 2016 Promo 1
Location: Indonesia, Jakarta Soekarno Hatta International Airport
Discount: 60%

Jakarta Soekarno Hatta International Airport

Singapore District 02 Christmas/New Year 2016 Promo
Location: Singapore District 02 – Tanjong Pagar, Chinatown
Discount: 43.6%

District 02 - Tanjong Pagar, Chinatown, Singapore
Contact us today to plan your media campaign. Call 6273 0556 or reach us at
TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with:
- On-ground local expertise, offices, people & billing in rapidly developing Asian Markets;
- Years of proven experience and know-how for regional and local implementations;
- Impactful, eye-catching solutions at prime locations to reach the right people.