Monday, July 7, 2014

Celebration and Cheers on Together with Powerful and Costs Effective Billboard Displays

Somehow, this is a quarter of great celebrations and cheers in Singapore and around the world!

For me the biggest events are the 2014 FIFA World Cup and the presidential elections in Indonesia. Yes, other events more worthy happening now include the upcoming National Day Celebrations in August, the annual Eid holidays, Mid Autumn Festival and the 2014 Formula 1 Singapore Airlines Singapore Grand Prix happening on 19-21 Sept 2014 - woo... A new title sponsor!

TPM Outdoor is geared up to celebrate with our clients by introducing 2 special offers. One is the Checkpoint Media offer that includes 3 of our top sites. TPM is also re-launching one of our largest billboard - A spectacular billboard is situated at People’s Park Complex (Chinatown). Just in time to create a strong branding and high impact billboard before the 8th September! 8th September is Mid-Autumn Festival, one of the most important festival in the Chinese Culture, celebrated in every Chinese place all over the world. Chinatown and its annual street lighting festival will be the heart of the festivities in Singapore.

What a busy and activity filled quarter! Have your brand be part of all these through powerful and costs effective billboard displays.

Sunday, July 6, 2014

FIFA World Cup and TPM's Advertising


Indeed - From the FIFA.com website today - "Tenacity triumphs as last four completed" it is down to the last 4 this week = Brazil-Germany, 8 July 2014, Argentina- Netherlands, 9 July 2014.

It is also time for TPM Outdoor team to share our favorite World Cup advertisements and moments. Could it be the Nike Commercial 2014: "Winner Stays" featuring Cristiano Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta?



Nurain, prefers the KFC Commercial featuring Cristiano Ronaldo and a chicken drum stick. I think I prefer the chicken drum stick. Rina cries foul - how can a world class footballer promote unhealthy fast food. No matter foul or fowl, my choice is clear on this. 


Maybe there are other things to sink your teeth into besides a juicy drum stick this 2014 Fifa World Cup? Luis Suárez did show what his teeth are capable of, so maybe Adidas and KFC should swap celebrities? More details here: Adidas Pulls Teeth-Baring Ads With After World Cup Biting Incident  


Rina's contribution - Well-played for Samsung with Messi representing the launch of the new Galaxy S5 in Jakarta, Although Belgium is out of the World Cup, the Messi branding still goes a long way.  

Jonas' favorite World Cup moment - I guess a picture says a thousand words here.




World Cup fever, take us!

Saturday, July 5, 2014

Out-of-Home Does Good

I had posted several Out-of-Home executions that have done good, as in literally - Leo Burnett Chicago & Sydney took on Coca-Cola's Happiness Without Borders to a new level.
Taken from the website:
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Let OOH reach you in all senses - sight, sound, smell, taste and touch. Then let it touch your heart. Coca-Cola rolls out happiness in the other campaign here

Monday, April 21, 2014

Ads of the World: Happy Easter?

Having the rabbits for Easter weekend seems more literal than I would have expected from Hell Pizza: Rabbit. Spotted on Ads of the World by advertising agency Barnes Catmur & Friends, Auckland, New Zealand.

Tuesday, April 8, 2014

ACI: TOP 10 AIRPORTS: PASSENGER TRAFFIC IN 2013

Taken from Airport World - the magazine of ACI - a recent article on the Top 10 Airports: Passenger Traffic in 2013, written by Justin Burns has little surprises. The full article as follows -

Hartsfield-Jackson Atlanta has retained its crown as the busiest airport in the world in 2013 – but the most notable mover in the top 10 was Dubai International up to 7th place from 10th.

First place once again goes to Atlanta in the US state of Georgia, with 94.4 million, but down 1.13% on the 95.5 million in 2012. In second place was Beijing Capital International Airport, with 83.7 million passengers, a 2.2% increase on 2012, while third was London Heathrow, where traffic reached 72.3 million, an increase of 3.4% on 2012.

Tokyo Haneda International Airport stayed in fourth spot with 69 million, a rise of 2.6% and in fifth, was Chicago O’Hare International Airport, the second busiest in the US, which welcomed 66.9 million, up 0.1%.

In sixth spot and growing fast was Los Angeles International Airport (LAX) with 66.66 million passengers, a growth of 4.7% on 2012, just in front of Dubai International in seventh, which saw a 15.2% rise on 2012 to 66.4 million.

In eighth place, up from ninth, and Asia-Pacific’s fourth busiest is Jakarta Soekarno-Hatta, with 62.04 million, up 3.4% on 2012, and narrowly edging out in ninth and Europe’s second busiest in 2013, Paris Charles de Gaulle Airport, with 62 million, up 0.7% on 2012.

Taking the last spot in the top 10, was Dallas/Fort Worth, where passenger numbers reached 60.4 million, a rise of 3.2%.

Hartsfield-Jackson Atlanta
94.4 million (-1.13%)
Beijing
83.7 million (+2.2%)
London Heathrow
72.3 million (+3.4%)
Tokyo Haneda
69.0 million (+2.6%)
Chicago O’Hare
66.9 million (+0.1%)
Los Angeles International
66.6 million (+4.7%)
Dubai International
66.4 million (+15.2%)
Jakarta Soekarno-Hatta
62.1 million (+3.4%)
Paris Charles de Gaulle
62.0 million (+0.7%)
Dallas/Forth Worth
60.4 million (+3.2%)

Just outside the top 10, was Hong Kong International Airport, which set a new record of 59.9 million travellers, up 6.1% on 2012 and is set to reach the top 10 in 2014. Rising 0.9% and Europe’s third busiest, was Frankfurt International, which handled 58 million, up from 57.5 million in 2012, while Singapore Changi Airport had a record year, handling 53.7 million passengers, up 5% on 2012.

Amsterdam Schiphol, handled 52.5 million passengers, a new record, making its Europe’s fourth busiest airport, and up from 51 million, while Istanbul Atakurk Airport welcomed 51.3 million, up 13%.

Political problems, may have led to Bangkok Suvarnabhumi welcoming 50.9 million passengers in 2013, a drop on the 53 million in 2012.

Monday, April 7, 2014

Jakarta Post: SBY launches the country’s most modern airport

President Susilo Bambang Yudhoyono officially inaugurated on Thursday the Kuala Namu International Airport in Deli Serdang regency, near Medan, North Sumatra.

It was a significant moment for Yudhoyono, as he approaches the end of his two terms as the country’s sixth president. The plush Kuala Namu airport, offering the most sophisticated passenger terminal in the country, is one of several successful infrastructure projects built during Yudhoyono’s era.

During the inauguration ceremony, Yudhoyono said the airport marked an important milestone toward a more prosperous North Sumatra in particular and Indonesia in general. At the ceremony, the President also announced the completion of expansion projects at commercial airports Sultan Syarif Kasim II International Airport in Pekanbaru, Riau, and Raja Haji Fisabilillah in Tanjung Pinang, Riau Islands, as well as smaller airstrips in Muara Bungo in Jambi, Pekon Serai in Lampung and Pagar Alam in South Sumatra. 

President director of state-owned airport operator Angkasa Pura (AP) II, Tri Sunoko, said the construction of the new airport was part of the government’s Masterplan for the Acceleration and Expansion of Indonesian Economic Development (MP3EI).

The new airport will also become part of Yudhoyono’s legacy before leaving office following the presidential election, which is set to take place in July. The President, who according to the Constitution, cannot run for a third term, is a key supporter of the construction of the 29-kilometer Sunda Strait Bridge, connecting Merak in Banten, West Java, and Bakauheni in Lampung, on the southern tip of Sumatra. Due to technical and financial setbacks, the construction of the mega bridge has faced a series of delays and will not begin before the end of Yudhoyono’s term. Tri said there was every hope that Kuala Namu airport, which had taken six years to build, would become the country’s main gateway for visitors traveling from China, Europe and the Middle East.

 The airport operator invested Rp 2.2 trillion (US$192.1 million) to construct everything in the landside area, while the government allocated Rp 3.39 trillion from the state budget to construct the airside area. Kuala Namu has capacity to deal with 8 million people a year. However, just a few months after its operations began, the number of passengers had reached 8.3 million. Tri said AP II was currently preparing for the airport’s second phase of development, to increase passenger traffic capacity to 25 million per year. He said the company expected to start construction by next year. “In mid-2015, we will begin the second phase of Kuala Namu airport’s construction, with a total budget of at least Rp 2.4 trillion for the airport’s landside development,” he said. AP II has allocated Rp 130 billion this year to further develop the airport, which began operating in July last year.

Sunday, April 6, 2014

Jakarta Post: Passenger growth outpaces airport projects

Ten airports under development ahead of the ASEAN Open Skies Policy are unable to keep pace with the fast-growing number of air travelers, raising questions about their future capacity when the policy takes effect next year.


The ASEAN Open Skies Policy is expected to enhance air connectivity among ASEAN members, bringing down barriers to trade, easing the flow of labor and goods and boosting tourism.

 Salahudin Rafi, operational and technical director of state-owned airport operator PT Angkasa Pura II, which manages major airports in the western part of Indonesia, said the airport development projects still could not handle the fast-paced annual growth in the number of passengers. “The increase in airport capacity in Indonesia is still significantly below the annual growth of the number of passengers,” he told The Jakarta Post recently. “Hence, airport infrastructure development must be accelerated to anticipate the drastic growth in passengers,” he added.

For example, Kuala Namu International Airport in Deli Serdang regency, North Sumatra — among the 10 airports undergoing development projects ahead of the Open Skies Policy — was initially built to accommodate 8 million passengers annually, according to Rafi. But the airport faced overcapacity in its first year of operation last year, when the number of passengers reached 8.4 million, he said. Likewise, the annual number of passengers of Soekarno-Hatta International Airport, Banten, reached 60.13 million last year, nearly three times the airport’s annual capacity of 22 million passengers. Soekarno-Hatta was the eighth busiest airport in the world in 2013. Salahudin said the operator was preparing for Kuala Namu’s second phase of development to further increase its capacity to 25 million passengers annually. “We’re hoping to start construction by next year,” he said. 

Separately, Angkasa Pura II president director Tri Sunoko said the operator expected Soekarno-Hatta’s capacity would exceed the growth in passenger numbers by 2017, with the development of the third terminal and the renovation of the first and second terminals.

Transportation Ministry director general for air transportation Herry Bakti Gumay said the airport operator should not only think about the development of airports for the next five years, but for the next 25 years at least. “It must change its mind-set; the airports now have to serve both airlines and passengers,” he said. “Airports can no longer act as if airlines and passengers need them more than airports need airlines and passengers.”

 This year, Angkasa Pura II allocated Rp 12.966 trillion (US$1.14 billion) to improve facilities at the 10 airports through multi-year projects. Salahudin said the budget allocated to develop the 10 airports reached Rp 32.4 trillion between 2007 to 2020. According to Salahudin, up until last year, approximately Rp 6 trillion had been spent on developing the airports. “As for this year, we will initially allocate Rp 8.3 trillion to continue the development of the airports,” he said. “The fund will be raised from bank loans, including those from state-owned banks,” he added.

Saturday, April 5, 2014

Pepsi Max Uses Augmented Reality in OOH Media

Taken from the youtube link - Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London...Londoners waiting at one bus stop in the capital were given much more of a fright when they witnessed tigers hurtling towards them, giant tentacles bursting out of the pavement, and aliens floating down to Earth in spaceships"


Monday, March 17, 2014

University of Engineering and Technology (UTEC) - Potable Water Generator

I was completely blown away when I first saw this billboard and had posted it to share with many of my FB friends back in 2013. But I am surprised that I forgot to share about it here!

The intangible benefits of having billboards around range from enlivening an urban environment to publicizing useful messages and also being a public good of lighting up an area.


But this billboard in Peru Mayo takes the cake by being "The first billboard that produces potable water from the air. Mayo DraftFCB for The University of Engineering and Technology" 

Sunday, March 16, 2014

Chinatown Singapore - Revitalizing Faster Than We Think

This article has been sitting inside me for sometime, but it was hard to express it so in words, whereas in reality, the revitalization is organic and life in Chinatown Singapore is really getting more vibrant and cosmopolitan than before. I cannot quiet remember the inflection point of this trends - perhaps it was when the new luxurious PARKROYAL Pickering Street, Singapore hotel was opened, coupled with the re-opening of the new Chinatown Point under the Perennial (Singapore) Retail Management and 2 HR - 2 Havelock Road (former Apollo Centre)

As written in an earlier post here, the semi-annual street lighting festival for Chinese New Year and the Mid-Autumn festival, coupled with the fact that Chinatown is the second largest shopping belt in Singapore - Chinatown is one of the best outdoor advertising location in Singapore!

Another key fact about Chinatown is that it is also the centre of business for many big names in Singapore. Its proximity to at the junctions of Havelock Road and Eu Tong Sen street also makes it a stone's throw away from the Central Business District (CBD). Since Shenton Way is generally a white out zone for Out-of-Home advertising in Singapore, it is best to target the key routes leading in the Singapore CBD.


One of the latest new draw about Chinatown Singapore is the long awaited Food Street in Chinatown has also recently re-opened on Feb 22 2014 by the Select Group Food Street as reported by ChannelNewsAsia. It will feature 10 famous restaurants as well as 24 hawker stalls. Singapore - the ever foodie nation - a comprehensive list of these new restaurants and stalls are listed here by SoShiok! The Food Street is expected to be the only food street in Singapore to feature cuisines from the main Chinese dialects as well as those of other races. said the area can cater to about 600 to 700 visitors at any one time, and expects to see between 6,000 and 8,000 visitors daily.

But really, the revitalization is organic and life in Chinatown Singapore is much more than the food street. It is not only the Food Street or the typical restaurants and eating houses. The hip quotient is creeping up over the number of years especially along Bukit Pasoh and the Keong Siak Street areas. It is more than just one or two quirky joints, but a whole new lifestyle is emerging in the Chinatown as an over spill of the Duxton area. One of the more talk about joints is The Library - where the bookshop front is a deceiving entrance to one of the coolest bespoke cocktail bars today. There is a password though... Since this is a blog about advertising and not drinking - I will leave you in the hands of experts to know more about this place


So there are yoga centers, salsa schools, bookshops (and bookshops that are actually bars) the list of such cafes, restaurants and cool places are endless and the list keeps growing and growing. Check out one of these many lists here.

Do you agree that Chinatown Singapore - Revitalizing faster than we think?

Is it time to reconsider what's the demographic that your brands are reaching out to these days? No media plan should remain the same campaign after campaign especially in the urban environment of where we PLAY EAT LIVE

Saturday, March 15, 2014

Batam - Gateway Between Singapore and Indonesia

TPM Outdoor has been marketing Out-of-Home media locations in Indonesia for the last decade and more, the focus of our outdoor advertising in Indonesia is for Jakarta, Bali, Surabaya, Medan, Perkanbaru, Batam and even as far flung as Balikpapan and Pontianak.

Batam, which is the largest city in the Riau Islands Province of Indonesia, is part of the growth triangle incorporating Singapore, the state of Johor in Malaysia and the provinces of Riau and West Sumatra in Indonesia since the early 1990s. Thanks to its close proximity to Singapore, Batam enjoys both industrial and tourism related inflows from Singapore. In 2010, approximately 58% of foreign tourists came from Singapore, and 13% from Malaysia.

Although Batam is slightly larger than Singapore, it only has a population of 1 million. Batam is  one of the top five largest Indonesian cities in terms of GDP - however the real economic potential of Batam has not been fully explored yet due to little or no governmental trade promotion and labour issues. A recent Jakarta Post article summarises its current economic situation :

 In 2011, the total number of new foreign companies was 91 with a total investment of US$103,081,403. Those numbers fell to 54 companies with $90,914,786 total investment in 2012 and to only 47 companies in 2013. Last year, however, total investment increased considerably to $155,206,217. “The [investment] value increased [in 2013] because there was a company investing a huge amount of money,”
Purnomo said. So far, he continued, Singaporeans were still the biggest investors in Batam, contributing a combined investment value of $4.2 billion from 979 companies. Businesses from China, Japan, India and Malaysia also made significant investments in the province.

Batam has many international ports of call including 3 international ferry terminals, a number of private resort ferry terminals and also the Hang Nadim airport which serves mainly domestic routes. The ferry terminals serve routes between Singapore and Batam or Batam Johor and also to the Riau Islands like Tanjung Pinang on a daily basis.


Advertising in the ferry terminals are the best ways to reach out to Indonesians coming to Singapore or Singaporeans looking for a quick weekend get away.


Advertising in the ferry between Batam and Singapore can be effective as there is much captive time for the passenger inside the ferry. The travelling time between Singapore and Batam can be between 45-60 minutes with no mobile signal for some of the way. Singtel did head-rest advertising inside the ferries to promote their data services - so when the passengers are bored mindless in the ferry, and trying to surf Facebook or play Candy Crush.. I guess the message is clear!


Many advertisers such as tourism, industrial materials, health, education targeting Indonesians coming to Singapore can also benefit from advertising in Batam.

Monday, March 10, 2014

Bright Lights in Singapore - Havelock Road, Eu Tong Sen Street

One of our TPM Outdoor media highlights is the large number of Out-of-Home billboard advertising displays we have in the second shopping belt of Singapore. The stretch of Eu Tong Sen Street and junction of Havelock Road towards the CDB of Singapore is one of the brightest and most high energy areas in Singapore especially in the Chinese New Year and Mid-Autumn Festival month. It is little wonder that I am more impressed with this year's Light Up since it was conceptualized by Singapore University of Technology and Design!


Paraphrasing the words of this YouTube video publisher - We had ushered in the prosperous Year of the Horse with 88 illuminated lantern sculptures of horses galloping towards prosperity and countless gold coins suspended along the street. It is a refreshing and innovative Horse theme design that combines traditions with modern design.



This is a wonderful video of the 2014 年牛车水农历新年庆祝活动与亮灯仪式 - 2014 Chinatown Chinese New Year Light Up Ceremony. That's to show how crowded and popular such street activities are with the locals and tourists!


Bright lights, festive shopping and the loud cries of the street vendors really create the best atmosphere for everyone here! Some of our advertisers celebrating with us during this period include Daikin and the Tourism Authority of Thailand.



Out-of-Home advertising in Singapore at the right place and right time, can really capture the right eyeballs your advertising campaigns are aiming for!

Saturday, March 1, 2014

Maximizing a Small Space - Ikea RGB Billboard and Other Ways

Taken from Mashable and Ads Of the World, Advertising Agency: thjnk, Hamburg, Germany set up a "space maximising" billboard for IKEA using simple RGB lighting effects in Jan 2014.


In the era of newer and newer technology, there is a tendency to over-think creative Out of Home advertising solutions.


Trivisions are also a great way to maximise space while give full expression of static advertising display. Compared to full colour LED screens, trivisions are unable to animate, but in terms of electrical consumption, maintenance, trivisions can still be applied creatively to advertising campaigns too. More creative application of trivision displays here.

Friday, February 28, 2014

Advertising Opportunities for the 2014 FIFA World Cup Brazil

Once in 4 years – 2014 FIFA World Cup Brazil #worldcup #brazil #2014 #soccer #brasil #ball #sport #brazil #brasilia #national #green #goal #team #recreation #nation #sphere #round #football #brazilian #amateur #professional #country #competition #score #play #leather #game #league


A chance for your brand to celebrate and cheer on together! Out-of-Home media is one of the perfect platforms to reach out during the World Cup!


Our February newsletter is exciting as it is highlighted by the upcoming World Cup and also special media rates under the the Great Singapore Sales packages.

These packages are wide ranging and can cater to various marketing needs including launching or general media awareness. The packages are also customisable and start from S$36,000 for 3 months upwards - these rates are also all in with production. It is really worth considering how Out-of-Home advertising in Singapore can work for great marketing in Singapore.






Wednesday, February 26, 2014

CPA Australia in Jakarta

Starting off the new year with new resolutions? Some of the best resolutions are self enrichment via further education. As the spending propensity and education levels rises in Indonesia, more and more young professionals are looking to differentiate and upgrade themselves.


CPA Australia is well poised to capture this fast growing trend for the thirst of professional education in Indonesia. CPA commenced with a advertising campaign  in the airport to greet key arriving passengers from the T2D terminal flying via Singapore Airlines, Cathay and other Star Alliance passenges. 

This is done through a billboard advertising in the Jakarta International Airport - Jakarta Soekarno–Hatta International Airport in January 2014


Be Heard.
Be Recognised.

Thursday, February 13, 2014

Oddity Central - Thai Tech Company Turns Motorcycle Wheels into Cool LED Screens

Taking a direct newsjack from Oddity Central, I did not want to paraphrase to lose the content of such an interesting new innovation. I guess, necessity is the mother of all invention and I am sure this is a certain luxury especially from motorcycle fans.

Apparently known as ‘Wheelies’, these are the the latest accessories for motorcycles, developed by World Moto, a Bangkok-based tech company. This invention was launched during the Sign Asia Expo in 2013. This World Moto invention allows bikers to convert a bike’s front wheels into full color LED screens – displaying mobile billboards, videos, animation or text of their choice. What’s great about Wheelies is that the display is stationary even when the wheels are in motion.


The invention is centred on the use of persistence vision – the illusion of motion generated by static images moving at high speeds. In layman terms, this means that the images are actually rotating with the wheels, but appear to be static. Each Wheelie has 424 LED lights mounted on an eight spoke wheel. A computer tracks the wheel’s speed and the position of each spoke, and controls the lighting of the LEDs.


Certainly a revenue generator possibility for Out-of-Home media owners. And a great way for motorcycle owners to impress their hot girlfriends. This girl here is certainly impressed.


When will it be launched for commercial use?
Spotted: Oddity Central 2014

Friday, January 3, 2014

Good OOH Billboard Checklist

The basic "Good Billboard Checklist" is straight forward:
  • Targeted traffic based on audience
  • High pedestrian and vehicular traffic 
  • Viewing: Head-on, long viewing distance, wide viewing angle
Then there is the add on list: Such as when an article from www.hongkiat.com arrowed in on design elements of a good billboard for being "Graphic-oriented, informative, interesting and most importantly, creative" We also wrote previously that Billboards are more creative than anyone has yet to imagine: Mike Fromowitz

A couple of weeks back, a close friend shared the following creative billboard. Koleston Naturals Change Billboard in 2007.

Time to take out the compass, let's have an EAST-WEST direction for this billboard brief please. No, it is not for a fengshui master client.

I am impressed, yet again.


Advertising Agency: Leo Burnett, Beirut, Libanon
Spotted at Ads Of The World

Tuesday, December 31, 2013

To more good things, good times and good Out-Of-Home advertising.

"Tomorrow, is the first blank page of a 365 page book. Write a good one."


Image from here

Thank you 2013. 
Happy 2014. 
To more good things, good times and good Out-Of-Home advertising.

Saturday, December 28, 2013

Boom in advertising expenditure in Myanmar - Channel NewsAsia

After a series of consecutive blog posts about Myanmar, Yangon - Myanmar, rising among Southeast Asia, Myanmar - Rising, Exciting and Ever Changing and Changing.... and finally, 27th SEA Games 2013 Myanmar Nay Pyi Taw, I was really looking forward to post on something else, but this Channel NewsAsia article caught my eye with specific reporting on Myanmar's advertising scene. Full details including video interview in the Channel NewsAsia link:
Boom in advertising expenditure in Myanmar - Channel NewsAsia
POSTED: 26 Dec 2013 15:37
With the recent entries of many international brands, advertising expenditure in Myanmar is growing by leaps and bounds. Last year, it increased five-fold to some US$118 million, and by the end of this year it is expected to be US$180 million. 
YANGON: With the recent entries of many international brands, advertising expenditure in Myanmar is growing by leaps and bounds. According to a local research firm, five years ago advertising expenditure was worth just US$24 million. 
Last year, it increased five-fold to some US$118 million, and by the end of this year it is expected to be US$180 million. 
The advertising scene is quickly changing with the creativity in foreign competition, which is in turn firing up the attempts of local companies in this fast-changing market. 
 Renowned international brands like Coke and Unilever are the latest advertising game changers in Myanmar. 
 Myint Zaw, president of Professional Marketers Association, said: "In 2010, you're advertising because you want to be known. But now it's a need to engage with consumers to get your business. So for local companies' advertising, they need to be more creative, more innovative and more alive. Only then they can make differentiation and only by differentiation, they can make their market share more sustainable and gain some growth." 
Television advertisements currently take up the lion's share of the market, followed by newspapers. It is likely to stay that way for some time to come.

Thurein Nyein, MMRD Research Services’ general manager, said: "Television can reach the Myanmar consumers across the country because the print media like the weekly newspaper or the daily newspaper might have limitation. Television can reach at least 80-90 percent for national TV or at least 20 percent of the total population for the regional TV. 
"For social media, it is just at the picking-up stage… usage is coming up. Compared to the last two years, young people and adults have just started using Facebook. But we still do not see too much of advertisements on social media at this moment.” 
Advertisements selling cars and financial products will also be the next growing trend in Myanmar as such products cater to consumers with rapidly growing spending power. 
With few media outlets in the past, companies had limited opportunities on where to advertise and how to market themselves. 
But that has since changed because the Myanmar government has liberalised the media sector, allowing for more newspapers as well as TV channels to operate.

Companies will also now have to be more focused on where they want to advertise and who they want to target. This means an ad that works in Yangon may not be suitable for those living in the other parts of the country because of different tastes, needs and lifestyles. - CNA/xq

--

Monday, December 16, 2013

27th SEA Games 2013 Myanmar Nay Pyi Taw

I read with great interest as the 27th SEA Games 2013 Myanmar Nay Pyi Taw is nearing its final week. The SEA games is not as well covered as other international sporting events. Furthermore, given the games village location in Myanmar Nay Pyi Taw, even the response of the locals in Myanmar is not overwhelming. I have been watching the SEA Games updates online here Last Sunday 15 Dec 2013, Singapore seem to be doing well especially at the swims and also football as Singapore is confirmed to be in the semi-finals after the 1-1 draw with our neighboring Malaysia.


Given the speed of which Myanmar is developing over the last 18 months and how quickly it has set up itself for the SEA games, I am frankly impressed. Myanmar set to take over Association of Southeast Asian Nations (ASEAN) chair in 2014. The saying that 2014 is the year of Myanmar is not far-fetch at all.

Saturday, November 30, 2013

Myanmar - Rising, Exciting and Ever Changing and Changing....

As the economy grows, the overall media scene in Myanmar is growing by leaps and bounds.

Dailies and Journals at a Typical Newspapers Kiosk along the Myanmar Streets
From my last heard, there are at least 25 newspapers in Myanmar and depending on if they are government newspapers, private or even club newspapers, different content and advertising can be published within. It would be worth the efforts to meander through all these different factors if both readership and circulation are high. Out-of-Home advertising is still key to reach out in high density Asian countries especially with high fragmentation and no clear leaders in other media.

A recent New York Times article spelt out the reality of newspapers in our digital era even in one of the newest emergent countries in the world:
 From the New York Times
Publishers suffering from lack of advertising and competition from Internet
27 NOVEMBER 2013
YANGON — Myanmar’s journalists celebrated this year when the government lifted a five-decade ban on private newspapers.
But six months after a dozen dailies rushed into production, journalists who had withstood the wrath and cruelty of a military dictatorship are struggling against something much more mundane: Market forces.

Despite expectations of pent-up demand, publishers say they are suffering from a lack of advertising and competition from the Internet.

“Every publisher is bleeding,” said Mr U Sonny Swe, Chief Executive of the Mizzima Media Group, which publishes a daily. “You have to be ready to fight. And ready to lose.”

Three of the 12 dailies introduced this year have already shut down, and none of the remaining nine are reporting profits, publishers say.

Some of the challenges facing Myanmar’s new dailies are the same as those that have confronted the news business globally for years, like declining readership for print publications.

But Myanmar’s new dailies are also operating in an impoverished country where the legacy of military rule is pervasive. The private dailies are competing with state-run newspapers that were the mouthpieces of the junta and remain in business.

Distribution in big cities is still unreliable for private papers, especially during the rainy season, and it is nearly nonexistent in the countryside. And a typical cover price of 20 cents (S$0.25) a copy for the private papers is too high for many readers, publishers say. State-run publications sell for a fraction of that.

Ms Daw Nyein Nyein Naing, Executive Editor at The 7 Day Daily, one of the new newspapers, said finding good reporters has also been difficult. Her reporters are addicted to Facebook, she said, and often post scoops on their Facebook pages, rather than filing stories to their editors.

She also lamented that many readers appeared to prefer dailies and weeklies that she said ran sensational articles of dubious veracity. “People are not buying quality,” she said.

Smaller newspapers, meanwhile, do not have the kind of financial support that large private daily newspapers enjoy, where they are effectively subsidised by a weekly journal.

Mr U Thiha Saw, a long-time journalist who clashed with censors many times during military rule, runs the country’s only private English-language daily, Myanma Freedom Daily.

“We scrimped and saved and sold our apartment,” he said. “Relatives and friends chipped in.” He is considering courting outside investors but is worried that their money might come with “strings attached”.

Journalists say they face unfair competition from the state-run newspapers, especially because the state publications sell for a fraction of the price and have plentiful advertising — a legacy of military rule when they were the only dailies in the country.

Mr U Kyaw Zwa Moe, Editor of the English edition of the Irrawaddy, a widely-read Internet news site that also publishes a monthly magazine, said the state-run papers are an impediment to the development of a free press in the country.

“In a democratic society, you don’t expect the Ministry of Information to publish newspapers,” he said. “It’s a barrier for the freedom of the press, and for private and independent media groups.”

In the long term, both private and state-run newspapers are likely to find it harder than ever, editors say.

With Internet connections improving and big foreign telecommunications companies poised to install mobile phone networks that could bring tens of millions of people online for the first time, Myanmar is likely to follow the global trend of people looking online for their news.

“Newspapers are so new for this country — that is why everyone is publishing,” said Mr Sonny Swe. “But you don’t want to be in newspapers for 10 years. Our future is in mobile.”

THE NEW YORK TIMES
On an even more exciting note - the 27th South East Asia Games (SEA Games) are upcoming and the countdown to the opening ceremony is going on. It is less than 11 days to the opening ceremony on 11 Dec 2013. The games will be taking place in both Yangon and the capital city - Nyapyitaw.

SEA Games Souvenir Naypyitaw Junction Mall
One of the most watched events would be the FOOTBALL and host country Myanmar has its eyes set on a gold. In fact, as published in the TODAY ONLINE, "Myanmar’s Sports Minister Tint Hsan has also set a target of 100 gold medals for the nation’s more than 1,000 athletes competing across the Games’ 33 sports."

Temporary SEA Games Billboard Traders Hotel 
I am sure Myanmar will do their own country proud as with all other projects that have been going on now. I am looking forward to that!

Tuesday, November 26, 2013

Myanmar, rising among Southeast Asia

By Chris Ong


Among the various Southeast Asia countries, Myanmar is rising and making an impact in the region. With the other regional countries having the head start, the gap between them and Myanmar would be even more obvious. But things are about to change. Since the welcome of its political freedom, we can see the global influence to the country’s culture and economic status.

With the opening market, we can see International banks penetrating. From Bloomberg BusinessWeek report,  we can see Key players like Visa and MasterCard are aggressively finding collaborating partners and setting up ATMs in Myanmar to made a presence in Myanmar. We are proud to be part of the effort for the MasterCard campaign in Yangon International Airport. Strategically located at key locations in the Airport, MasterCard welcomes the visitors and also “reminds” them their presence in the country with simple and impactful message and placements. 

Yangon International Airport Arrival MasterCard Greetings

Yangon International Airport Arrival
 MasterCard Series of Lightboxes




























Domestic brands are under huge pressure from the rapid influx of foreign companies, Not only does major western companies like Coca-Cola and Pepsi are rushing in for opportunities, we can see Asian brands trying to make an impact too. "It is very tough for us, now that these big multinationals are here," said Sai Sam Htun, chairman of the Loi Hein Group of Cos., one of Myanmar's largest conglomerates, according to the Wall Street Journal. 


Billboard Scene at Yangon CBD located at
Bo Gyoke and Sule Pagoda Road
















Jetstar billboard with us at the corner of Bo Gyoke 
and Sule Pagoda road, facing Trader Hotel














China brand like Midea and ChangHong have their brands advertised along the streets and roads of Yangon. Not only will they be competing with the domestic brands for home appliances market, big players like LG, Panasonic and Samsung have their own outdoor advertising billboards all across the country in strategic locations.

Chang Hong Electronic billboard at Yangon Airport Road













Midea strategic billboard placement just outside of the
Airport along the Airport Road














Following the report from The Economist, telecommunication and IT infrastructures are growing at a healthy speed, no wonder HTC and Smasung are spending big money with billboard placements located at key locations to target their consumers. Along the busy streets in Yangon, we can see that these giant mobile phone makers are always trying to make their product the most prominent and head on by the vehicles and the human traffic.

HTC Wall Facade along the busy streets of Yangon CBD Area













Samsung showing off their flagship Galaxy Note II phone
along the major road leading to Traders Hotel














As the culture opens up more, the Burmese are more tech and IT savvy, we can see advertisement for IT product can be seen all around Myanmar. For Kyocera, they see this as a chance to penetrate into this growing market. Their regional campaign with us targets the regional market like Bangladesh, Nepal and also Yangon. Their Yangon campaign was done with a placement at the Airport arrival; they will be able to capture the attention of all the arrival passengers.

Kyocera Light box prominently located at
 Yangon International Airport Arrival















konica Minolta situated before the turn into
Yangon Railway Station














Myanmar’s auto market is now blossoming too. Most of the market is dominated by Japanese automakers like Nissan Motor and Nissan, but western companies like Ford motor and General Motors have all established or plan to establish presence in the newly open country. Hitching a ride from the Korean wave, Hyundai will also be setting up their shop in Myanmar. Younger people of Myanmar are influenced by Korean culture; they are walking into showrooms looking for cars that were shown in Korean drama.

Naypyidaw, which have just recently opened their International Airport, have seen a growth in the market. This capital of Myanmar have held the World Economic Forum 2013 during this year’s June, ever since, Naypyidaw have been in the radar of various investors. To target the investors who are there for the forum, MasterCard have worked through us to locate a premium site which helps to create an impression to them and also the tourist and locals of Naypyidaw.

Located at a prominent location before
 reaching Junction Center of Naypyidaw.












The second largest city which is situated north of Yangon is the capital of Mandalay region. Mandalay is the economic hub of Upper Burma and is considered the center of Burmese culture. With the high influx of Chinese immigrants, it has shaped the city’s ethic makeup and increased commerce with China.

Mandalay is the major trading and communications center for northern and central Burma. Much of Burmese external trade to China and India goes through Mandalay.

Mandalay City Center 












With so many different kinds of industries heading into Myanmar, we are sure that the outdoor scene there will get even more vibrant than what we see now. Investors will definitely keep this country within their radar for more investment.  

Thursday, November 14, 2013

Poster, Posters Everywhere

By Chris Ong


Other than trailers, the second thing that will force me to shell out the money from my wallet to watch a movie in the theaters would be the movie poster. Movie posters are usually clean and simple, usually showing the genre of the movie using simple pictures.

As the number of blockbuster yearly increase, it would be harder for these movie makers to stand out among the stars. In recent years, we can see movie makers spending more and more budget in outdoor advertising for their new movies.

Outdoor advertising works wonder for movies; they usually create word of mouth both physically and also digitally. This would greatly improve the campaign awareness and also create a greater impact and feel to the movie.

One of the simple and my personal favorite execution for is done quite some time ago for the movie “The Day After Tomorrow”, which is about Manhattan being overwhelmed by a huge tsunami.

Half Submerged billboard creating an impactful message for the movie and created a buzz
This creative placement was done in India Mumbai. The billboard poster itself is pretty straight forward, but it’s the location of it that's clever and witty. Its message is totally in line with that of the movie, and you just can’t help but look at it. It clearly shows the theme of the movie and effectively promotes it.

To sell the futuristic theme of the movie “Tron Legacy”, Fluorescent lights were used to show a different feel to this huge movie poster along the streets of United State.

Simple movie title for Tron Legacy by Disney, wait till you see the night version…

Now, THIS is Tron! 

We see how this simple movie poster was portraying the theme of the movie across to the consumers. With bright neon light lighted for the movie title, both human and vehicle traffics would be sure to notice the gigantic poster.

Remember the movie “Inception”?  They are the talk of the town some time back, with a huge cast of actors and a wonderful story line  They have spent quite a bit on out of home advertising with great placement at strategic location in France and United State.

What is real? The building or the gushing water?

Now, the dream is real! 

Cleverly using the tall building along the streets, the posters and billboards manage to show the movie’s concept and grab the interest and target the passerby. With a placement so big and a concept so special, these poster will sure to generate a talking point and create awareness across the nation.

With strategic placement and simple and clear message, we can see how movie posters can hooks a person’s interest of a movie in just an instance. To end it off, I would like to share one interesting campaign for the movie “Contagion” which was done at Canada. Wonderful campaign and true to the message it wants to bring across. Not to mention, using something that you would never think of, bacteria.