Thursday, December 8, 2016

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART IV

TPM-myth4
Billboards; a large flat surface used to put up a message. Well not anymore. With the present-day technology that we have today, outdoor advertising does not only consist of “boring flat non-interactive piece of board”.
Back in the days, one huge billboard is prominent enough to gather people’s attention as they aren’t as many outdoor advertising. In today’s world, there is probably a 99% chance of seeing an advertisement at every corner we turn. Therefore, we now have LED and LCD screens, 2D and 3D designs and many more creative and innovative ways of capturing people’s attention.
One of the simpler inventions is a scrolling lightbox.

Health Promotion Board @ Queensway Shopping Centre
Health Promotion Board @ Queensway Shopping Centre

Habitually, our eyes would revert to the slightest of movements. Thus, when the banner of a lightbox scrolls to the next ad every 30 seconds or so, it will typically attract people to look at it, hence, reading or looking at the advertisement on display.
Macau Tourism @ Funan I.T. Mall
Macau Tourism @ Funan I.T. Mall
Another form of interactive display is using 2D or 3D design. Most advertising displays are limited to shapes of boxes. Consequently, when something is ‘Out of the Box’, it is sure to grab attention.
Guo Tai @ 121 Sims Avenue
Guo Tai @ 121 Sims Avenue
Next on the list is none other than a screen. There are LCD and also LED screens. One LED screen can be as huge as the largest billboard available and videos and animations are certainly great attention grabbers.
myth05-queensway-shopping-centre-led-screen
Queensway Shopping Centre LED Screen
With technology in the present day, almost nothing is impossible. Standing billboards can be equipped with touch screen and camera function. Who’s to say that billboards aren’t interactive?
People are always coming up with fresh ideas to get in connect with other people. Those mentioned above are only a few and the list is non-exhausted!
Call us at 62730556 if you want to know how you can connect with your audience!

Monday, November 14, 2016

DON'T WAIT FOR OPPORTUNITIES, CREATE THEM!

TPM Outdoor presents



As a media owner, we are actively sourcing for strategic locations to build our billboards. All of our outdoor media locations have their own unique benefits and advantages

Every single form of outdoor advertising has their special features. Here is one of our newly developed sites with its own attributes, located in District 08; Hotel Boss.



Target Audience:
Tourists Attractions - Mustafa Centre, City Square Mall, Local India Cuisines, Hindu Temples, Hotels
Foreign + Local Talents - Travelling in and out of CBD area via this route

Traffic Flow:
Head on viewing at the front façade wall, facing traffic towards Jalan Besar and Little India or turning into Victoria St, heading towards Kallang or city area. Located in close proximity to Bugis Junction and the Arab Street eateries and cafes which are popular among tourists.

Site Map:

Call us now at 62730556 to learn more about our new sites!

Friday, October 28, 2016

Government Motivates People To Keep A Healthier Lifestyle

There is a 90% chance that you might have seen the advertisements by Singapore’s Health Promotion Board (HPB). Whether you’re at a bus stop or buying some food items that is a healthier choice, you’ll probably receive a token that entitles you to win something. This is one of the best motivations out there possible.
Another marketing tool used to send the message across to their target audience is by putting up ads of different languages in strategic locations. A recent campaign likewise is called “Let’s beat Diabetes” and TPM Outdoor is delighted to be part of this campaign as HPB has also been advertising with us on our Out-Of-Home (OOH) media in various locations.
Health Promotion Board @ 136 Syed Alwi Road
Health Promotion Board @ 136 Syed Alwi Road
Health Promotion Board @ Tristar Complex
Health Promotion Board @ Tristar Complex
Health Promotion Board @ People's Park Complex
Health Promotion Board @ People’s Park Complex
No matter the movement, TPM Outdoor will always have the perfect media for your campaign. Call us now for inquiries at 62730556!

Thursday, October 27, 2016

A man who stops advertising to save money is like a man who stops a clock to save time - BUT WHY?



“A man who stops advertising to save money is like a man who stops a clock to save time.” is a popular saying - but WHY? Summarizing - ANGLING TRADE's article here   The WHY =


Communications is key:

  1. Out of sight…out of mind, and out of mind can mean out of business. Familiarity breed preference, and preference leads to long term customer loyalty. 
  2. Marketing Never Stops. If you stop your marketing, you are wasting the brand equity you have built so far. This is not a start and then stop process. 
  3. Reinforce evidence of product performance. When a consumer makes a budget cut…you don’t want to end up on the cutting room floor. This is exactly the time you need to turn up the volume. 
  4. Your competition is hiding: right now you can have a larger share of mind. 
Now is the time you need the business! When the economy is weak, your business will only get weaker without marketing. It is a vicious cycle: 

Attitudes are shifting: 
  1. Customers are hunting. People are looking for value and meaning. Thus while they are hunting and evaluating, you need to be out there marketing and not hiding behind your desk. 
  2. What was important yesterday may not be so important in today’s environment. That can spell new opportunities for your product or service. 
  3. Re-position the competition and make your brand more relevant for the next 12 months of economic hardship? 

It is not only Harry Ford that does this contrarian thing. While others go into the panic mode, Warren Buffett goes into the shopping mode. While others are into a cut and run mode, the smart money looks for marketing opportunities.

So are you cutting or are you investing your marketing budget?

Friday, October 14, 2016

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART III

myth-3-03
Stereotypically, big things are meant for big things. However, large format billboards are not only for large companies. When done correctly, Out-Of-Home advertising is definitely effective for all.
Here are a few of our case studies;
pilotpen
Pilot Pen @ Furama City Centre Hotel, Singapore
Perfect Image Beauty & Cosmetology Academy @ 121 Sims Ave, Singapore
Perfect Image Beauty & Cosmetology Academy @ 121 Sims Ave, Singapore
ERA Real Estate Agent, Pertapis & NETS @ Tristar Complex, Singapore
ERA Real Estate Agent, Pertapis & NETS @ Tristar Complex, Singapore
Any form of advertising can be ineffective if the target is not achieved. It also depends on the objective of your campaign. With TPM Outdoor, whoever is your target audience and whatever your target, we have the perfect media for you.
Call us at 62730556 if you want to know which one of our media is perfect for you!

Thursday, October 13, 2016

TPM Advertising and Sponsorships

Pertapis @ Tristar Complex, Singapore
Pertapis @ Tristar Complex, Singapore
Why do we sponsor? We do it for a few reasons. Some are to raise brand awareness; some are to build client relationship and some to show loyalty. Sponsorship is not charity. It is an investment made to get a profit return.
Fashion Festival @ Jakarta Airport, Indonesia
Fashion Festival @ Jakarta Airport, Indonesia
Recently, TPM has been acknowledged as a sponsor for events like the Fashion Festival (above), The Singapore Bike Show and also the AWARE organization (below).
Singapore Bike Show @ Jalan Besar Plaza, Singapore
Singapore Bike Show @ Jalan Besar Plaza, Singapore
AWARE @ People's Park Complex, Singapore
AWARE @ People’s Park Complex, Singapore
It is part of TPM’s plans of expanding our name to climb the steps to success in becoming Singapore’s reputable media owner in Out Of Home (OOH) advertising.
One of our regular sponsorships is with the local heroes of Singapore, namely, the Singapore Police Force. We have been working together hand in hand for many years now, and TPM has proudly been seen by clients, families and friends on the credits after every Crime Watch episodes.
Singapore Police Force @ Jalan Besar Plaza, Singapore
Singapore Police Force @ Jalan Besar Plaza, Singapore
Ergo, TPM’s name has been unknowingly spread around and in return, we get call-ins and inquiries. This is a win-win situation where every party gets benefited.
Amidewa @ 175A Geylang Road, Singapore
Amidewa @ 175A Geylang Road, Singapore
Whilst the year is coming to an end, TPM is gearing up for our next sponsorship deal for an upcoming prestigious event in January 2017. Stay tuned in with us to find out what the exciting event is! For any enquiries, contact us at 62730556 or ask@tpmoutdoor.com.

TPM Advertising and Sponsorships

Pertapis @ Tristar Complex, Singapore
Pertapis @ Tristar Complex, Singapore
Why do we sponsor? We do it for a few reasons. Some are to raise brand awareness; some are to build client relationship and some to show loyalty. Sponsorship is not charity. It is an investment made to get a profit return.
Fashion Festival @ Jakarta Airport, Indonesia
Fashion Festival @ Jakarta Airport, Indonesia
Recently, TPM has been acknowledged as a sponsor for events like the Fashion Festival (above), The Singapore Bike Show and also the AWARE organization (below).
Singapore Bike Show @ Jalan Besar Plaza, Singapore
Singapore Bike Show @ Jalan Besar Plaza, Singapore
AWARE @ People's Park Complex, Singapore
AWARE @ People’s Park Complex, Singapore
It is part of TPM’s plans of expanding our name to climb the steps to success in becoming Singapore’s reputable media owner in Out Of Home (OOH) advertising.
One of our regular sponsorships is with the local heroes of Singapore, namely, the Singapore Police Force. We have been working together hand in hand for many years now, and TPM has proudly been seen by clients, families and friends on the credits after every Crime Watch episodes.
Singapore Police Force @ Jalan Besar Plaza, Singapore
Singapore Police Force @ Jalan Besar Plaza, Singapore
Ergo, TPM’s name has been unknowingly spread around and in return, we get call-ins and inquiries. This is a win-win situation where every party gets benefited.
Amidewa @ 175A Geylang Road, Singapore
Amidewa @ 175A Geylang Road, Singapore
Whilst the year is coming to an end, TPM is gearing up for our next sponsorship deal for an upcoming prestigious event in January 2017. Stay tuned in with us to find out what the exciting event is! For any enquiries, contact us at 62730556 or ask@tpmoutdoor.com.

Wednesday, September 28, 2016

Jakarta To Ban Overhead Bridge Advertising Following The Unfortunate Event At Pasar Minggu

Many have probably heard of the incident which happened on 24th September 2016 at Pasar Minggu, South Jakarta, Indonesia. It has cost 3 lives and 4 more injured.
Due to this shocking incident, Jakarta’s governor, Basuki Tjahaja Purnama, also known as Ahok, mentioned that “Jakarta administration will ban overpass advertisements across the capital.” Read here.

http://jakartaglobe.beritasatu.com/news/jakarta-administration-ban-overpass-advertisements-following-pasar-minggu-accident/
Accidents do happen but they are not unavoidable. There are rules and regulations to every installation of structures and banners, and this is why TPM Outdoor is very strict in taking safety measures on site.
In another article, it is said that the condition of the bridge was strong. The main reason behind the fall was more of a natural disaster.
Quote from article; “The condition of the bridge is very strong,” said 49-year-old Mamat, a security officer who was there when the incident happened. “Physically there is nothing wrong. The proof is that it wasn’t the whole bridge that collapsed, it was the side fencing.” Read more. 
It is still uncertain of whether overhead bridge advertising is confirmed banned in Jakarta. This may be bad news to some, but it is not worth it when lives are being put at risk. Our deepest condolences to those who lost their loved ones.

Tuesday, September 27, 2016

Businesses Between the United States And Myanmar To Grow After Obama Pledges to Lift All Sanctions Against Myanmar

More Western companies are now able to reach the Myanmar market after Obama pledged to lift the remaining sanctions.
“Mr. Obama had moved in May to ease a broad array of sanctions that barred American citizens and companies from doing business with Myanmar, loosening restrictions on state-owned banks and entities.
But, at that time, he left in place an official government finding of a state of emergency for Myanmar, which calls the country an “extraordinary threat.” Earlier on Wednesday, Mr. Obama sent Congress official notice that he was restoring trade benefits to Myanmar that were revoked in 1989 because of concerns over worker rights, allowing it to qualify for a program that allows poor countries to export thousands of products duty-free to the United States.”
One of the US companies advertising in Myanmar is Maxxis – a big tire company from the US who is currently advertising with TPM Outdoor on our site in Myanmar, Yangon.
Maxxis @ Yangon City Centre
Maxxis @ Yangon City Centre, Myanmar

Maxxis @ Yangon City Centre, Myanmar
Sometime mid this year, an article was posted on Marketing and Advertising in Myanmar. One of the tips given includes “Developing a local team”, which is exactly what TPM has.
Canon at yangon, Myanmar
Canon @ Yangon City Centre, Myanmar
Whereas in a separate article, it is said that now is the time for brands to move in Myanmar. Why is this so?
“The International Monetary Fund has predicted Myanmar will have the world’s fastest-growing economy this year, with GDP growth of 8.6%.”
“Consumers in Myanmar are open to trying new products and new brands…”
One of the success stories is Norwegian mobile phone network, Telenor, which has demonstrated how global brands can achieve local resonance.
Pilot Pen & Daikin @ Yangon City Centre, Myanmar
Pilot Pen & Daikin @ Yangon City Centre, Myanmar

With the right approach, media and experience, TPM Outdoor is definitely able to help you in your marketing campaign. Contact us at 62730556 if you wish to join in expanding your business into Myanmar. (;

Thursday, September 8, 2016

Indonesia Fashion Festival 2016

TPM media is not solely for brand awareness. It’s not only for airlines, new product launches or big banks advertising. TPM media is also perfect for promoting events to a targeted market.
For the past two years, The Fashion Festival have been promoting their event on our airport media.
Fashion Festival 2016 @ Jakarta International Airport
Fashion Festival 2016 @ Jakarta International Airport
This annual event showcases products like silk based products, Muslim wear, cotton based products, to that of ethnic wear, and kids wear associated with this field etc. Their target audience would be young adults / working class who are able to go for holidays or visit families in the provinces.
Bali Fashion Week @ Jakarta International Airport
Bali Fashion Week @ Jakarta International Airport
There are many other reasons why you could use our media to advertise. Call us to find out more @ 62730556 !

Monday, August 29, 2016

Medical Tourism: Advertising in Indonesia

With new solutions, comes new issues, and for every problem, there is a solution. In this modern day and age, people are getting more cautious of their health.
However, the best technologies are not readily available everywhere. With health risks like Zika, SARS, Bird Flu or even Cancer, people from developing countries tend to seek to other countries where the hospitals are equipped with the state-of-the-art technologies.
This is the reason why medical tourism advertising has been increasing in those places. Here are some of our clients who have advertised with us at TPM Outdoor.
Eu Yan Sang @ Batam Centre Ferry Terminal
Eu Yan Sang @ Batam Centre Ferry Terminal
KPJ Puteri Specialist Hospital @ Batam Centre Ferry Terminal
KPJ Puteri Specialist Hospital @ Batam Centre Ferry Terminal


Regency Hospital @ Batam Centre Ferry Terminal
Regency Hospital @ Batam Centre Ferry Terminal
Bethsaida Hospital @ Soekarno-Hatta Jakarta International Airport
Bethsaida Hospital @ Soekarno-Hatta Jakarta International Airport
Malaysia Healthcare Tourism Council @ Soekarno-Hatta Jakarta International Airport
Malaysia Healthcare Tourism Council @ Soekarno-Hatta Jakarta International Airport
Malaysia Healthcare Tourism Council @ Soekarno-Hatta Jakarta International Airport
Malaysia Healthcare Tourism Council @ Soekarno-Hatta Jakarta International Airport
Gleneagles Hospital @ Soekarno-Hatta Jakarta International Airport
Gleneagles Hospital @ Soekarno-Hatta Jakarta International Airport
Call us at 62730556 if you want to grab this opportunity to raise your brand’s awareness!

Friday, August 19, 2016

China UnionPay: Branding Growth in Indonesia

China UnionPay @ Jakarta Airport T2 LCD
China UnionPay @ Jakarta Airport LCD T2
China UnionPay, also known as UnionPay or by its abbreviation, CUP, is a global payment network with acceptance footprint in 160 countries and regions.
It is the only domestic bank card organization in the People’s Republic of China (PRC). Founded on March 26, 2002, China UnionPay is an association for China’s banking card industry, operating under the approval of the People’s Bank of China (PBOC, central bank of China).
It is also the only interbank network in China excluding Hong Kong and Macau, linking the ATMs of all banks throughout mainland China and widely accepted by the ATMs in Hong Kong and Macau. It is also an EFTPOS (Electronic Funds Transfer at Point of Sale) network.
UnionPay cards can be used in more than a hundred country and region around the world, making it the third-largest payment network by value of transactions processed, behind Visa and MasterCard. Some UnionPay credit cards are also affiliated with American Express, MasterCard or Visa, and they can be used abroad as an American Express, MasterCard or Visa. Since 2006, China UnionPay cards can be used in over 100 countries outside China.
One of the countries is Indonesia. Why Soekarno-Hatta? This is simply because Jakarta International Airport is one of the busiest in Indonesia with high passenger volume with both locals and international travellers.
China Union Pay @ Jakarta Airport T2 Baggage Claim
China UnionPay @ Jakarta Airport T2 Baggage Claim
China Union Pay @ Jakarta Airport T2 Arrival
China UnionPay @ Jakarta Airport T2 Arrival
This provides good exposure for our ads as our main objective is to communicate and position the UnionPay brand as a global payment network. Therefore, we at TPM Outdoor are proud to be part of this growth for China UnionPay.
Reach out to us if you want us to help YOU with your marketing needs!

China UnionPay: Pertumbuhan Merek Produk di Indonesia

China Union Pay @ Jakarta Airport LCD T2
China Union Pay @ Jakarta Airport LCD T2
China UnionPay, yang juga dikenal sebagai UnionPay atau disingkat, CUP, adalah jaringan pembayaran global yang diterima di 160 wilayah negara.
Ini adalah satu satunya Organisasi Kartu layanan perbankan di Republic Rakyat China (RRC). Didirikan pada tanggal 26 Maret 2002, China UnionPay adalah  asosiasi kartu layanan perbankan untuk Industri Kartu perbankan di China, Beroperasi dibawah persetujuan People’s Bank of China (PBOC, atau Bank Sentral China).
CUP juga sebagai satu satunya jaringan antar Bank di China selain Hong Kong dan Macau,  It is also the only interbank network in China excluding Hong Kong and Macau, Menghubungkan semua ATM dari seluruh bank di Wilayah China daratan dan diterima luas oleh ATM di Hong Kong dan Macau. Ini juga berupa sebuah jaringan EFTPOS (Electronic Funds Transfer at Point of Sale) atau transfer dana elektronik di tempat penjualan.
Kartu UnionPay bisa digunakan di lebih dari 100 wilayah negara diseluruh dunia, sehingga menjadikan nya sebagai Jaringan Pembayaran terbesar ke 3 berdasarkan nilai proses transaksi, setelah Visa dan MasterCard. Beberapa Kartu Kredit UnionPay juga  ter afiliasi dengan American Express, MasterCard atau Visa, dan bisa digunakan diluar negeri seperti American Express, MasterCard atau Visa. Sejak 2006, Kartu China UnionPay bisa digunakan di 100 negara diluar China.
Salah satu Negara tersebut adalah Indonesia. Mengapa di Soekarno-Hatta? Ini adalah hal yang mudah, Mudah karena Jakarta International Airport adalah salah satu Bandara tersibuk di Indonesia dengan jumlah penumpang yang padat baik local atau internasional.
China UnionPay @ Jakarta Airport T2 Kedatangan
China UnionPay @ Jakarta Airport T2 Kedatangan
Ini menghasilkan expose paparan yang baik  untuk iklan kami sebagai objek tujuan utama untuk  memperkenalkan dan memposisikan Merek UnionPay sebagai jaringan pembayaran global. Oleh karena itu , kami di TPM bangga menjadi bagian dari pertumbuhan China UnionPay.
Hubungi kami jika membutuhkan bantuan untuk segala kebutuhan pemasaran anda…

Friday, August 12, 2016

Announcement: AirAsia to move to T2 in Soekarno-Hatta Airport

AirAsia @ T2F, Jakarta Soekarno-Hatta Airport
AirAsia @ T2F, Jakarta Soekarno-Hatta Airport
AirAsia has officially moved to Terminal 2 as of today. As our lightbox is located right at the check-in counters, we are pleased to receive this piece of good news. Used to solely be at terminal 3, now there is more opportunity for us to target our AirAsia passengers.
AirAsia
This means that the eyeball rate in Terminal 3 will all be present at Terminal 2. AirAsia’s international flights have moved to Terminal 2E and their domestic flights to Terminal 2F. If you are interested in targeting this group of audience -or any other- check out our media locations on our web page or drop us a call at 62730556.

SG Bike Show 2016

Singapore Bike Show 2016 @ Queensway Shopping Centre LED
Singapore Bike Show 2016 @ Queensway Shopping Centre LED
Calling all bike lovers! Singapore Bike Show 2016 have just recently bought airtime on our giant LED screen at Queensway Shopping Centre to promote their show starting this mid-August. One of the ideal places to target motorists or motorcycle enthusiasts at it is a 5-minute travel to an array of bike shops.
You can also spot the SG Bike Show message on our tri-vision billboard at Jalan Besar Plaza -another great area to target motorists or motorcycle enthusiasts as it is within proximity of popular bike related shops like Auntie Sticker Shop.
Singapore Bike Show @ Jalan Besar Plaza
Singapore Bike Show 2016 @ Jalan Besar Plaza
Call us to know more about the right advertisement for your targeted audience! 62730556