Wednesday, June 22, 2016

Cannes Lion 2016


Have you been following on Cannes Lion 2016? The winners for each of the category will be announced online today, 22 June 2016. Here's the full shortlists.

Shortlisted names for Category B08 (Cars & Automotive Products and Services)

We are delighted to see Volvo as one of the shortlisted names as they have been advertising with us since 2012.

Uncertain of the actual "Volvo Airway Runner' ad that was submitted but we stumbled upon this link and it is personally one of our favourites. What's yours?





Thursday, June 16, 2016

What's New in Geylang Bazaar 2016

Every year, the roads along Singapore’s District 14 (Eunos, Paya Lebar, and Sims) are lit up with colourful festive lights during the month of Ramadan. This is the time of the year when Geylang Serai is at its ultimate peak hour. 

Haig Road
At every turn, you will definitely see people walking, eating, chilling or shopping. The roads will be jam packed with vehicles – from a merely two wheeler motorcycle which couples often travel with, to big lorries that can carry members of family or large groups of friends.

What makes this year’s bazaar any different from last year’s, you ask? Here’s why.

1. Variety of Colourful Desserts
Watermelon 'Volcano' Dessert

Churros from Zulos Churros
Froz Rollies also known as Ice Cream Rollies

Rainbow Bagels, Sodas, Ice Lollies
Churros & Sodas from Black Alley
Coconut Drinks / Desserts

Rainbow Coloured Gelato from Momolato
Waffles, Ice Creams and more (From Dubai)

2. Food from Around the World 
Spicy Korean Yogurt
Dubai Street Food
Japanese Okonomiyaki
Japanese Squid on Stick
French Crepes and more

3. Thirst Quenchers from Around the World
Thai Iced Tea
Vietnam Iced Coffee (my personal favourite)
4. An Upgrade from the Typical Bazaar Food
Dendeng Burger, Dendeng Taco
Encik Benjo Burger
Ramly Ranor
Dendeng Pizza
Twists of  normal delicacies such as Chicken 'Snail' Sausage & Jumbo Chicken Satay

5. The Usuals (that has to remain)
Indian Delicacies; Vadai,Tandoori Chicken, Idli & many more 
Vadai & Dendeng
The Original Ramly Burger
Here's a short clip on how they're made:

Amidst of all these hustle and bustle, there are 3 distinct items that also caught people's attention; our large unmissable billboards.


Featuring our current clients; ERA property agent, Pertapis and NETS.
ERA & PERTAPIS
Here's a glimpse of the human traffic at this period;


They are also unavoidable at night.


Drop us a call at 62730555 if you wish to find out how you can use our space to maximise your advertising during this festive season!

Monday, June 13, 2016

UEFA 2016 and Out of Home Advertising

The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 or simply Euro 2016 kicked off over the weekend starting from June 10th till July 10th 2016. It has been quite a dramatic weekend so far. Based on South East Asia's fans preference for international football focused on World Cup and BPL, we will probably hear more of EURO 2016 near us closer to the finals!

Outdoor advertising is one of the key media outlet to ensure as many advertisers get on the public's attention during this period and a quick scan on the Internet of some awesome placements done so far

- From PML website - Ireland’s longest established Out of Home communications specialist - PML had planned Three Ireland (a telecommunuications) #MakeHistory campaign on OOH.

Three Ireland are the sponsors of the Republic of Ireland Football team and their Outdoor promotion has been running on large formats, including, Golden Squares, 48 and 96 Sheets, plus Première sites in advance of Euro 2016! Ever the pioneer in pushing the boundaries of OOH - from the JCDecaux website
"JCDecaux has teamed up with PA, (the Press Association), to bring UEFA Euro 2016 live scores and news coverage to consumers nationwide, powered by live data and delivered dynamically."


What a way to get Euro 2016 live everywhere you go!

Contact us today to see how your media campaign can work for you.
Call 6273 0556 or reach us at ask@tpmoutdoor.com

 TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with: 
 - On-ground local expertise, offices, people & billing in rapidly developing Asian Markets; - Years of proven experience and know-how for regional and local implementations; - Impactful, eye-catching solutions at prime locations to reach the right people.

Thursday, June 9, 2016

Giant LED Screen at Queensway Shopping Centre Updated



We are pleased to announce that our effort of extensive upgrading works to our LED screen at Queensway Shopping Centre has paid off. It was one of the best high resolution LED screens available when it first existed back in 2008.

Current Client: Golden Village
This awesome screen was fully invested to undergo major maintenance work to make sure it continues operating at its optimal capacity and serves you better. Our screen is now at its fittest form to function, assuring our clients a more consistent performance; all set to deliver your branding messages and promotions to the audience.

What our Giant LED Screen at Queensway Shopping Centre has to offer:
Target audience:-

  • Youths, Families over the weekend
  • Sports goers
  • Popular shopping malls nearby

People frequent there for:-

  • Hipster Cafes, Restaurants, Fast Food Restaurants
  • Spas, Salons, Boutiques
  • Electronic & Appliance Stores
  • Education Centers

Places of Interest:-

  • IKEA, Park Hotel, Alexandra Central, Anchor Point
  • Car Showrooms; BMW, Porsche, Mazda, Mini Cooper, Land Rover, Mercedes, Toyota, etc
  • Offices, Food Centers (Alexandra Village Food Centre, ABC Brickworks), Banks (OCBC), Workshops 
  • Health & Fitness: Alexandra Hospital, Anytime Fitness


This area is already bustling with business people / working adults gathering for lunch or dinner, more tourists / foreigners on vacation, staying in the newly launched hotel. Click here to read the full article; ‘Queensway; A Local Hero’.
Famous for its wide range of sporting goods, Queensway Shopping Centre is perfect for targeting active sports goers. It is seen as one of our ‘Local Heroes’ for having been around for a long time and continuously catering to consumers’ sporting needs. 

Past Client: Nike
Just in time for our new packages, this year, we would like to share with our clients the opportunity to be featured as Singapore’s “Local Hero”, alongside Queensway Shopping Centre itself.

Stay tuned in for our upcoming campaign or drop us a call at 62730556 for further enquiries.

Thursday, June 2, 2016

Are Billboards Expensive?



In one way, that is the truth about setting up billboards. The monthly rate of having billboards displayed is quite high; it can cost you up to almost 1000 dollars per month. However, there are a lot of good things in return.

Most usually, for other types of media advertising, you would have to pay about the same price to have your ad posted but with little effect and exposure. On the other hand, for billboard media, you can feel the effects on your business almost instantly. Research suggests that people spend more and more time outdoor than before. Therefore, displaying billboards are the best way to capture people’s attention on the move.

The study shows that 70% of us “often look at the messages on roadside billboards and more than one-third (35%) are reported to have looked at an outdoor ad each or most of the time they pass one.”

In conclusion, billboard advertising really isn’t as expensive as you might think. Your brand could be seen and remembered by hundreds of thousands of potential customers for the period of months and at a tiny fraction of the price.

Feel free to drop us a call at 62730556 if you have any more queries on billboard advertising!


Written by Eunike Hidajat

Friday, May 27, 2016

5 Reasons Why Out-Of-Home Media Is the Better Choice



CIMB at Soekarno Hatta International Airport, Jakarta, Indonesia
Hitachi at Jakarta Highway (Jl. Jend Gatot Subroto), Indonesia
24 hours, 7 days a week constant exposure
>  You can never turn them off. It is not something people can click to close a window or turn the page to make it stop ‘bothering’ them by being in their sight. Be it day or night, rain or shine, outdoor media stay there no matter what, continuously transmitting messages that they are supposed to.
>  The airport is a good example of a constant exposure, where there are people walking around 24/7. The CIMB lightbox at Jakarta International Airport, one of the busiest airports in the world, is located at the International Departure boarding area.
>  Alternatively, there is also the highway in Jakarta. Being labeled one of the ‘worst traffic in the world’ means that it has one of the highest vehicular traffics too. With this fact, it is for certain that the billboards located there are being seen by thousands of people each day.

ART-vertisement: OCBC Campaign at Raffles Place, Singapore


Design Possibilities: Creative Outdoor
>  There are endless ways of portraying your ideas or sending your messages across to public. Your idea is only limited by your own creativity. There are so many different types of outdoor advertising that you can explore. Billboards alone can be varied into back-lit, front-lit, tri-vision or even digital.
>  Portrayed above is OCBC’s Stay Curious Campaign which was executed back in 2007. 
M1 at People’s Park Complex, Singapore
 
SingTel at Batam Centre Point Ferry Terminal, Indonesia
  Specific target in specific location
>  Outdoor advertising lets you choose to whom you wish to present your material to. For example, if you’re targeting athletes or active sport goers, you might pick an LED billboard in the stadium. If you’re targeting teens, then you might pick locations near the arcade or fast food restaurants perhaps. If you’re targeting the senior citizens, maybe places such as the park or the hospital.
>  In the first image above, M1 is targeting the crowd exiting the MRT station –specifically towards the Chinese community, as it is located at Chinatown. This explains why the advertisement is in Chinese. The ads for SingTel, on the other hand, are all in Bahasa Indonesia. They are targeting the Indonesians / tourists travelling to Singapore to purchase their hi!Tourist prepaid cards upon arrival.
FLIR & Toshiba at Sim Lim Square, Singapore

  No escape; More people spend their time out-of-home than indoors
>  It is a known fact that these days, people are mostly travelling out rather than staying in. Especially in a fast moving country, everybody wants to be up-to-date –be it with the latest fashion trends, hanging out at the most hip cafes or catch the hit movie that people have been anxiously waiting. This means that they have to travel or eat out, which leads to yet another reason why people travel; to work a part/full-time job so that they could afford their lifestyle.
>  Most technophiles would probably frequent I.T. malls such as Sim Lim Square – perfect for Toshiba’s new Qosmio X370 notebook launch.
>  It is also the ideal location for FLIR to promote their new infrared cameras with the tagline, ‘Delivering the future of infrared.’ These are thermal cameras for electrical & mechanical, made to detect safety hazards before they happen.
Citibank at Soekarno Hatta International Airport, Jakarta, Indonesia
  Impactful, Impressive & Influential
>  The reason Out-of-Home (OOH) media is called “out-of-home” is because they are information that is consumed outside of homes. OOH media are mostly in large formats. Such examples are the big LED screens on the inside or outside of malls and the huge billboards on the highways. They are meant to be eye-catchy so the larger the better. Billboards are strategically places in prominent places where the big crowds and heavy traffics are. People may not realize but billboards send their messages across subliminally. This means that you may not remember where or how you see it, but your brain already has that knowledge stored just by glancing –especially if you keep going to and fro the same route and seeing the same thing repeatedly.

>  What is better than a static image advertisement? An interactive one. Citibank advertises at our LCD screens in Jakarta International Airport to target the business frequent flyers and the middle to high class people. A moving / changing visual would certainly grab the attention and curiosity of viewers. This is how OOH media can be engaging.


  After all that is stated above, don’t you want to consider giving OOH media a shot yourself? To find out more on how this can be useful to you, drop us a ring at 0811 7747 888.