Only starting its international expansion since 2014, Vivo smartphones has been rapidly internationalizing with their launching in India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines then.
Today their signature blue background advertising with their Selfie focused campaigns for the Selfie-loving consumers is found in major airports, secondary airports such as at the Sultan Abdul Aziz Shah Airport (Subang airport in Malaysia), ferry terminals, key traffic junctions of capital cities of these countries.
The Perfect Media Myanmar executed a last minute billboard buy for Vivo Smartphone in Myanmar by advertising on an iconic billboard located in downtown Yangon at the junction of Sule Pagoda Road and Bo Gyoke Road. Well timed before the 2017 Thingyan festival, advertising during this period is well timed with heavy crowds and a celebratory mode.
|Close up of Selfies with Vivo V5 in Yangon advertising for mobile phones|
|Far view of the best billboards in Yangon Downtown for Oppo and Vivo |
|Night view of the best billboards in Yangon Downtown for Oppo and Vivo |
In terms of advertising, Vivo is well placed do dominate these markets with strategic media buy and also in situations where lots of photo-taking and selfies will happen the sponsorship with the Indian Premier League (IPL), the highest level professional cricket league in India. Vivo smartphone took the title sponsorship position from 2015 through 2017 and Vivo and IPL cooperates extensively in terms of sports events, media exposure and marketing campaigns
In fact, apparently, in India, Vivo and Oppo are good rivals but also allies against Korean smartphone leader Samsung - According to the Economics Times of India
The tactic of the Chinese duo is aimed at overtaking market leader Samsung in the next one year in the Rs 6,000-20,000 smartphone segment, which accounts for 78% of the market.
Outdoor advertising firm Laqshya Media chief executive officer Atul Shrivastava said Oppo and Vivo are taking up all outdoor advertising space that is available in the market.
"They are extremely aggressive on the outdoor sites of prestigious brands like Apple and Maruti," he said.
According to estimates, the two companies are spending more than Rs 20 crore each on outdoor media in large cities and are also expanding the advertisement thrust to smaller towns and rural markets. They are now approaching shops or spots that do not even deal with cellphones.
The above news is no surprise even outside of India. At the busy KLIA 2 and the KL Sentral, we can already witness the battle of blue and green dominating all the head-on outdoor advertising locations. And there is no fight really, as the markets are big enough for both to survive and beat out the incumbent leaders.
|KL Sentral Bulkhead Outdoor Advertising for Vivo Smartphone|
|KLIA 2 Bulkhead Outdoor Advertising for Vivo Smartphone|
Consumers are always on the look out for better, faster and cheaper so being on the top of mind and also constant reinforcement of the brand with strategic outdoor advertising indeed makes consumer consider twice and thrice a day about about attractiveness of buying Vivo smartphone.