Wednesday, January 30, 2008

Rocky Balboa Digital Outdoor Campaign

A digital poster campaign featuring Rocky Balboa training on the stairs as you ride side by side with him up the escalator in the subway. Just when both you and Rocky reach the top, we have that fist hitting the air triumph!

Haha, corny, but very very fun. In the spirit of Rocky.

Digital Outdoor Today and Beyond

Outdoor advertising made its first historical footprint as early as 1835 as 9x6 posters for the circus in the U.S. That is close to 180 years ago, making outdoor advertising, or now better re-branded as "Out-of-Home (OOH) advertising", one of the oldest forms of media in existence today. It is amazing to see how the oldest form of media today, is also the arena for the most exciting innovations in new media creation today. New media in the OOH arena is everywhere from the pathways we walk on to the sophisticated digital signages that is creeping into our lives everywhere outside the home.

Picture - TM and (C) 2002 Twentieth Century Fox and Dreamworks L.L.C. All rights reserved

I personally believe that our industry's future has been exemplified in the streetscape scene in the "Minority Report" movie (2002) - there was this scene where Tom Cruise's character was escaping through a shopping mall. By iris recognition, Cruise's character was identified and - customised, holographic outdoor advertisements started to appear before his own eyes only...!

Minority Report depicts an advertising-saturated society where billboards call out to passersby on a first-name basis, newspapers deliver news instantly over a broadband wireless network, holographic hosts greet you at retail stores, biometric retina scans deduct the cost of goods from your bank account, and cereal boxes broadcast animated commercials. - mpulse
It was great that I chanced upon OOHic - a site dedicated to spreading as much information as possible about the OOH industry/ digital signage in under one roof. OOHic is set up by Austin Dsouza and he's doing a fantastic job achieving his website's objective. Good job! I'll be your new regular.

Static, Digital and finally, one day holographic and completely personalised and for-your-eyes only! The implications are very wide-ranging, ethically debatable and whats-not, but I am sure that by the time the technology matures, we would have ironed all the involved issues as well.

Thursday, January 24, 2008

Road Accidents and "THAT PINT"

It is a long stretch of festivities again and while many are enjoying, some few people may be grieving over unnecessary accidents just because of "THAT PINT". While the Singapore Police Force and the Traffic Police of Singapore has done much both in terms of enforcement and attention grabbing outdoor advertisements to discourage drink driving, it does not provide the high shock impact as the following:

'Man in a pint glass' In the United Kingdom, the Department for Transport trapped an actual convicted drunk driver in a giant pint glass as part of its Christmas 2007 campaign against drink driving. The Leo Burnett Group produced the 7ft tall replica pint glass with a man "trapped" inside.

Via: Brand Republic and Adgoodness
Date: Dec 2007
Location: United Kingdom
Intention: Show how drinking and driving can come between "you" and Christmas

Wednesday, January 23, 2008

Happy Chinese New Year!

Happy Chinese New Year in 2008! OCBC has really harnessed its corporate colours strongly to heighten the festive spirit. This was spotted along Chinatown today.

The TPM team also had the chance to join in the festive season by installing this similar Chinese New Year banner for OCBC at Northpoint. What a splash of strong colour and hopefully, strong luck for the Year of the Rat!
Location: Northpoint Shopping Centre
Format: Banner