Thursday, July 30, 2009

Draft ad regulations contradictory, says AMLI

Some article I spied off the Internet - taken from the Jakarta Post on Jul 23 2009. I have not analysed the attached article in detail, but the implications will be far-reaching since the Jl. Thamrin and Jl. Sudirman areas are such prominent locations in the Jakarta City... Any comments/ updates out there?

My observations of general Out of Home Advertising in Jakarta in an article posted in 2008.
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Draft ad regulations contradictory, says AMLI
By Benget Besalicto Tnb. , The Jakarta Post , Jakarta Thu, 07/23/2009 1:38 PM


Businesspeople have called on the city administration not to pass the draft of a gubernatorial decree on outdoor advertising, claiming that it contains contradictory articles, an executive with the association said Wednesday.

"It contains a number of contradictory articles. It's still a draft, but as it could be the final draft before being passed into law by the administration, we are afraid that it will result in inconsistent implementation," said Nuke Mayasaphira, the secretary general of the Indonesian Outdoor Media Association.

Nuke said that article 9 and 49 of the draft advertisement regulation were contradictory.

Article 9 refers to advertisement-free zones, dubbed "white areas", where outdoor advertisements would be completely banned, including along main city roads such as Jl. Thamrin and Jl. Sudirman in Central Jakarta. However, article 49 gives the governor the authority to make exceptions to this rule in all city areas.

The regulation is expected to map the city into zones where outdoor advertisements will be either prohibited, tightly controlled, moderately controlled or completely controlled.

"If certain areas are designated as white areas, but exceptions are permitted, this could lead to collusion. It will not only harm the interests of the government in regulating the city, but will also harm the interests of other businessmen," she
said.

She said that unclear rules about the exception could lead to further violations of the regulation, such as those that had already occurred in certain banned areas.

She pointed out the administration should accompany its planned decree with clear guidelines on how space should be categorized.

"We need legal certainty to avoid any unfair practices when the regulation is implemented," she added.

AMLI's chairman Aip Syarifuddin concurred with Nuke, pointing out that outdoor advertisements had already been displayed in "white areas", including LED displays on Jl. Thamrin and Jl. Sudirman, and at road junctions on Jl. Proklamasi, Jl. Senopati and Jl. Parman in Central and South Jakarta.

He pointed out that the city bylaw on advertising should strictly rule that advertisements should not be installed near traffic signs as they could distract the attention of motorists that could lead to traffic accidents.

"For example, the LED near the traffic light in front of the Sarinah shopping complex on Jl. Thamrin is very distracting."

Aip said the city administration had received more than Rp 350 billion (US$30 million) in total tax income from outdoor advertisements alone and that the administration should not only focus on tax income.

"We support the city administration's efforts to develop Jakarta as a service city through the issuance of the bylaw. However, it should create legal certainty and a level playing field for all players to do business and to do so should ensure the laws are clear," he said.

Aip also said that city regulations previously stipulated that outdoor advertisements larger than 24 square meters were only allowed in 160 areas, but were now permitted in 400 areas.

He also asked the administration to set up an effective service that would license advertisements; ideally one that would be free of illegal fees and would not waste company time.


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It is in my humble opionion that the most effective form of licensing is self-regulation by an elected board with a good mix of industry players, urban planners and architects. ie all the stakeholders that know why and how to grow a vibrant, colourful and balanced city that is for the economic well being of the city. Taxpayers' money should be well governed and business interest must be protected in poor economic times as such. Long gone are the days when the goverment is the single authority on anything anymore...

Wednesday, July 29, 2009

Launch of New Media Centre - Joo Chiat Complex

I am pleased to share that TPM has recently confirmed the exclusive marketing rights of the Outdoor Advertising media spaces at the Joo Chiat Complex.


This shopping complex has been newly refurbished and will the center of attraction for the build up towards the Malay's Hari Raya Puasa celebrations from 21 Aug to 21 Sept 2009. It is also the catchment area for the nearby residents in Joo Chiat and Eunos area esp. with NEWLY opened Geylang Serai Market. It is exciting times indeed...

Sunday, July 19, 2009

CIMB Presence in the Jakarta Airport (Soekarno-Hatta) Indonesia

TPM had recently completed the media placement for CIMB Bank in the Jakarta International Airport (Soekarno-Hatta) Indonesia. These placements were focused in the international departure areas of T2D and T2E.


A special note about the suspended lightbox at T2D – ie. The landscape visual of 0.8m H x 8.0m W, these 2 lightboxes are located just in front of the business lounges for first class and business class passengers. These must be one of the best locations for departure placement in the airport ;)



Date Spotted: 15 Jul 2009
Location: The Jakarta International Airport (Soekarno-Hatta) Indonesia

With the recent Jakarta twin bombings at the J W Marriott and the Ritz Carlton, we express our heartfelt condolences to the people and their families who have suffered pain and losses. Thankfully, no TPM personnel were affected although one of our business associates had a close shave since he had a 7.30pm meeting nearby the hotels on the night before the bombing incident. If the meeting was a 730am meeting instead, I guess the consequence may have been fatal.

TPM Batam's Creative Use of Escalator Sides

Creative ambient displays done on escalator sides at Nagoya Hill, a high-end mall in Batam Indonesia. These ambient displays feature all the new phones and services by the local telecommunications provider - Telkomsel.


Peronally, I feel the layout of these creatives also make use of the unique space of the escalator sides very well. Clear strong wording and length-wise use of brand slogans and images, all of which are concentrated in the centre part of the escalators.

The media and the creative layout are all attributed to our local team in TPM, Batam. Nice job!




Date Spotted: May 2009
Location: Nagoya Hill, Batam

Wednesday, July 8, 2009

Not Related To Outdoor Advertising

This post is not related to outdoor advertising but for interest's sake - the TPM Singapore office is currently renovating. This was the chaos captured over the last weekend.

/shudder

While most of us have settled down, a couple of us (ie. me me me) still have refugee status. We are having some teething issues, so please bear with us while we get back to the swing of things.

One thing for sure, TPM Singapore will be remaining at this address for sometime now... ;)