Friday, October 28, 2016

Government Motivates People To Keep A Healthier Lifestyle

There is a 90% chance that you might have seen the advertisements by Singapore’s Health Promotion Board (HPB). Whether you’re at a bus stop or buying some food items that is a healthier choice, you’ll probably receive a token that entitles you to win something. This is one of the best motivations out there possible.
Another marketing tool used to send the message across to their target audience is by putting up ads of different languages in strategic locations. A recent campaign likewise is called “Let’s beat Diabetes” and TPM Outdoor is delighted to be part of this campaign as HPB has also been advertising with us on our Out-Of-Home (OOH) media in various locations.
Health Promotion Board @ 136 Syed Alwi Road
Health Promotion Board @ 136 Syed Alwi Road
Health Promotion Board @ Tristar Complex
Health Promotion Board @ Tristar Complex
Health Promotion Board @ People's Park Complex
Health Promotion Board @ People’s Park Complex
No matter the movement, TPM Outdoor will always have the perfect media for your campaign. Call us now for inquiries at 62730556!

Thursday, October 27, 2016

A man who stops advertising to save money is like a man who stops a clock to save time - BUT WHY?



“A man who stops advertising to save money is like a man who stops a clock to save time.” is a popular saying - but WHY? Summarizing - ANGLING TRADE's article here   The WHY =


Communications is key:

  1. Out of sight…out of mind, and out of mind can mean out of business. Familiarity breed preference, and preference leads to long term customer loyalty. 
  2. Marketing Never Stops. If you stop your marketing, you are wasting the brand equity you have built so far. This is not a start and then stop process. 
  3. Reinforce evidence of product performance. When a consumer makes a budget cut…you don’t want to end up on the cutting room floor. This is exactly the time you need to turn up the volume. 
  4. Your competition is hiding: right now you can have a larger share of mind. 
Now is the time you need the business! When the economy is weak, your business will only get weaker without marketing. It is a vicious cycle: 

Attitudes are shifting: 
  1. Customers are hunting. People are looking for value and meaning. Thus while they are hunting and evaluating, you need to be out there marketing and not hiding behind your desk. 
  2. What was important yesterday may not be so important in today’s environment. That can spell new opportunities for your product or service. 
  3. Re-position the competition and make your brand more relevant for the next 12 months of economic hardship? 

It is not only Harry Ford that does this contrarian thing. While others go into the panic mode, Warren Buffett goes into the shopping mode. While others are into a cut and run mode, the smart money looks for marketing opportunities.

So are you cutting or are you investing your marketing budget?

Friday, October 14, 2016

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART III

myth-3-03
Stereotypically, big things are meant for big things. However, large format billboards are not only for large companies. When done correctly, Out-Of-Home advertising is definitely effective for all.
Here are a few of our case studies;
pilotpen
Pilot Pen @ Furama City Centre Hotel, Singapore
Perfect Image Beauty & Cosmetology Academy @ 121 Sims Ave, Singapore
Perfect Image Beauty & Cosmetology Academy @ 121 Sims Ave, Singapore
ERA Real Estate Agent, Pertapis & NETS @ Tristar Complex, Singapore
ERA Real Estate Agent, Pertapis & NETS @ Tristar Complex, Singapore
Any form of advertising can be ineffective if the target is not achieved. It also depends on the objective of your campaign. With TPM Outdoor, whoever is your target audience and whatever your target, we have the perfect media for you.
Call us at 62730556 if you want to know which one of our media is perfect for you!

Thursday, October 13, 2016

TPM Advertising and Sponsorships

Pertapis @ Tristar Complex, Singapore
Pertapis @ Tristar Complex, Singapore
Why do we sponsor? We do it for a few reasons. Some are to raise brand awareness; some are to build client relationship and some to show loyalty. Sponsorship is not charity. It is an investment made to get a profit return.
Fashion Festival @ Jakarta Airport, Indonesia
Fashion Festival @ Jakarta Airport, Indonesia
Recently, TPM has been acknowledged as a sponsor for events like the Fashion Festival (above), The Singapore Bike Show and also the AWARE organization (below).
Singapore Bike Show @ Jalan Besar Plaza, Singapore
Singapore Bike Show @ Jalan Besar Plaza, Singapore
AWARE @ People's Park Complex, Singapore
AWARE @ People’s Park Complex, Singapore
It is part of TPM’s plans of expanding our name to climb the steps to success in becoming Singapore’s reputable media owner in Out Of Home (OOH) advertising.
One of our regular sponsorships is with the local heroes of Singapore, namely, the Singapore Police Force. We have been working together hand in hand for many years now, and TPM has proudly been seen by clients, families and friends on the credits after every Crime Watch episodes.
Singapore Police Force @ Jalan Besar Plaza, Singapore
Singapore Police Force @ Jalan Besar Plaza, Singapore
Ergo, TPM’s name has been unknowingly spread around and in return, we get call-ins and inquiries. This is a win-win situation where every party gets benefited.
Amidewa @ 175A Geylang Road, Singapore
Amidewa @ 175A Geylang Road, Singapore
Whilst the year is coming to an end, TPM is gearing up for our next sponsorship deal for an upcoming prestigious event in January 2017. Stay tuned in with us to find out what the exciting event is! For any enquiries, contact us at 62730556 or ask@tpmoutdoor.com.

TPM Advertising and Sponsorships

Pertapis @ Tristar Complex, Singapore
Pertapis @ Tristar Complex, Singapore
Why do we sponsor? We do it for a few reasons. Some are to raise brand awareness; some are to build client relationship and some to show loyalty. Sponsorship is not charity. It is an investment made to get a profit return.
Fashion Festival @ Jakarta Airport, Indonesia
Fashion Festival @ Jakarta Airport, Indonesia
Recently, TPM has been acknowledged as a sponsor for events like the Fashion Festival (above), The Singapore Bike Show and also the AWARE organization (below).
Singapore Bike Show @ Jalan Besar Plaza, Singapore
Singapore Bike Show @ Jalan Besar Plaza, Singapore
AWARE @ People's Park Complex, Singapore
AWARE @ People’s Park Complex, Singapore
It is part of TPM’s plans of expanding our name to climb the steps to success in becoming Singapore’s reputable media owner in Out Of Home (OOH) advertising.
One of our regular sponsorships is with the local heroes of Singapore, namely, the Singapore Police Force. We have been working together hand in hand for many years now, and TPM has proudly been seen by clients, families and friends on the credits after every Crime Watch episodes.
Singapore Police Force @ Jalan Besar Plaza, Singapore
Singapore Police Force @ Jalan Besar Plaza, Singapore
Ergo, TPM’s name has been unknowingly spread around and in return, we get call-ins and inquiries. This is a win-win situation where every party gets benefited.
Amidewa @ 175A Geylang Road, Singapore
Amidewa @ 175A Geylang Road, Singapore
Whilst the year is coming to an end, TPM is gearing up for our next sponsorship deal for an upcoming prestigious event in January 2017. Stay tuned in with us to find out what the exciting event is! For any enquiries, contact us at 62730556 or ask@tpmoutdoor.com.