Friday, July 29, 2016

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART II

Myth 3-02
Relating back to our OOH Myths Part I, there are several different types of outdoor media. Depending on the size and usage, obviously the prices vary as well.
People often think that digital or print media is much more effective or less expensive. However, what people do not understand are risks such as fraud, privacy, ad-blocking and more. How often do we click on a popup ad to go to its website as compared to clicking on its close window button? How often do we remain seated when the television changes to product / business related advertisement as compared to going to the washroom or switching to other channels? And how often do we purchase a regular subscription for newspapers and magazines as compared to checking out the latest news on social media?
As opposed to digital or print media, outdoor advertising is unavoidable. Not only do outdoor creative visuals catch consumers’ attention, large format billboards which are placed strategically at specific locations are also sending subliminal messages to all passers-by. If you walk pass the same billboard every day whilst going to school or work, chances are you are already influenced. This means that your advertisement is probably seen by hundreds or thousands each day and depending on your total duration of display, the longer the better.
When you divide the amount you invested with the number of total reaches, outdoor media is actually one of the least expensive forms of advertising. Thus, debunking the myth that OOH media is expensive. Below are some of our media that have achieved its objective in advertising.
Nike at Queensway Shopping Centre
Nike at Queensway Shopping Centre
Queensway Shopping Centre is already known as a sports hub. However, it certainly helps that when consumers reach there to get their sporting needs, they are already going in with Nike in the back of their minds. To add on, this location is strategically facing the x-junction, thus, able to target the vehicular traffic as well.
Nike at Queensway Shopping Centre X-Junction
Nike at Queensway Shopping Centre X-Junction
Feel free to contact us at 62730556 if you have any more unanswered queries on OOH!

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART II

Myth 3-02
Relating back to our OOH Myths Part I, there are several different types of outdoor media. Depending on the size and usage, obviously the prices vary as well.
People often think that digital or print media is much more effective or less expensive. However, what people do not understand are risks such as fraud, privacy, ad-blocking and more. How often do we click on a popup ad to go to its website as compared to clicking on its close window button? How often do we remain seated when the television changes to product / business related advertisement as compared to going to the washroom or switching to other channels? And how often do we purchase a regular subscription for newspapers and magazines as compared to checking out the latest news on social media?
As opposed to digital or print media, outdoor advertising is unavoidable. Not only do outdoor creative visuals catch consumers’ attention, large format billboards which are placed strategically at specific locations are also sending subliminal messages to all passers-by. If you walk pass the same billboard every day whilst going to school or work, chances are you are already influenced. This means that your advertisement is probably seen by hundreds or thousands each day and depending on your total duration of display, the longer the better.
When you divide the amount you invested with the number of total reaches, outdoor media is actually one of the least expensive forms of advertising. Thus, debunking the myth that OOH media is expensive. Below are some of our media that have achieved its objective in advertising.
Nike at Queensway Shopping Centre
Nike at Queensway Shopping Centre
Queensway Shopping Centre is already known as a sports hub. However, it certainly helps that when consumers reach there to get their sporting needs, they are already going in with Nike in the back of their minds. To add on, this location is strategically facing the x-junction, thus, able to target the vehicular traffic as well.
Nike at Queensway Shopping Centre X-Junction
Nike at Queensway Shopping Centre X-Junction
Feel free to contact us at 62730556 if you have any more unanswered queries on OOH!

Monday, July 25, 2016

Outdoor Advertising is More Relevant Than Ever Especially for Digital Companies

According to a Techcrunch article - by Jonathan Sills - OUTDOOR IS THE NEW BLACK It is clear the outdoor advertising is making a comeback, and more so for advertisers from the digital and technology ones. In fact, the higher the propensity smartphone savvy consumers, the more evident the use of outdoor advertising. Digital advertising and outdoor advertising are highly complementary for the following reason 1. Both digital advertising and outdoor advertising reaches the highly mobile and always on the move consumer 2. Digital advertising creates a pull effect when the consumer searches for the content and the consumer is usually hooked on its digital platform of choice. More and more consumers are turning to adblocking due to over exposure and concerns for data protection. Outdoor advertising can reach these consumer where other analog media such as newspapers, TV, radio and magazines cannot since ALL such information needs are replaced by online channles. And so far, as I know, no app can actually block an outdoor advertising yet. ;p Noted by the Techcrunch article:
"Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups — and to hordes of smartphone-toting, app-using consumers. But when it comes to making a name for themselves, many of the companies hoping to influence these techie urbanites are going decidedly analog. In these cities, and others, it’s hard to miss the resurgence of old-school, outdoor marketing on behalf of venture-backed technology companies. And we’re not just talking about traditional highway billboards. These days, taxi tops, newspaper stands, bus stands and even the buses themselves — traditionally the turf of local advertisers like museums and the lottery — are blaring messages for the likes of Percolate, DraftKings, Rinse and Jet.com. Most outdoor-marketing campaigns need to be executed in conjunction with separate (or related) digital campaigns, which leverage incredible data and analytics to improve targeting. But when advertising outdoors — not a venue in which marketers can track clicks and engagement — companies today need to be more strategic and thoughtful in how they place and position these old-school ads."

Some of the online to offline advertisement billboards for TPM Outdoor this year includes -

For Motoworld - in boosting their online sales channel at the Jalan Besar Plaza area where there is a large concentration of motorcycle shops


For Traveloka - one of Indonesia's fastest growing tech company based in Jakarta, Indonesia. As stated from their LinkedIn page, Traveloka was founded in 2012 by ex-Silicon Valley engineers, the company aims to revolutionize human mobility through technology. Many Indonesians are already booking via this platform and Traveloka is reaching out beyond Indonesia

Further from the same Techcrunch article - OUTDOOR IS THE NEW BLACK, the author Jonathan Sills created a very detailed and well crafted summary of the FOUR KEY SUCCESS CRITERIA OF OUTDOOR ADVERTISING
"But I believe outdoor advertisers can increase their odds of success if they evaluate their buys against four key elements: time, place, “state of mind” and creative relevance. All of these increase the likelihood of provoking action, as well as getting eyeballs. Call it the “quadruple-threat” of outdoor marketing."
I am so excited about this “quadruple-threat” of outdoor marketing" and we will be sharing details of how our advertisers have used these criteria to their best advantage when choosing our Outdoor Advertising locations

Friday, July 8, 2016

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART I


Often, people are ignorant to the fact that most information received out of their homes is a form of outdoor advertising. They come in so many shapes and sizes that people don't even recognize they are actually part of OOH. Even the back of the cubicle doors are seen as an opportunity to advertise. 

These are some of our media that are not billboards or hoardings.


Digital Screens at Jakarta Soekarno-Hatta International Airport, Indonesia
Taxi Media in Yangon, Myanmar
Outdoor advertising has also advanced in time with the technology. In these modern days, digital screens and interactive mobile billboards can be spotted in many places. 

Visit our website www.tpmoutdoor.com or drop us a call at 62730556 to find out more about OOH.

Friday, July 1, 2016

Vietnam Airlines: Reaching Further in Asia with TPM Outdoor



Vietnam Airlines (VN) is a national flag carrier that was established in 1993. The national carrier has been on a growth and expansion mode since the early 2010’s. Their target is to become the second largest airline in Southeast Asia by 2020, operating 84 routes to 45 international destinations.

As the airline plans for the growth stemming from the government’s more liberal travel policies, and common interests between Vietnam and Asia/Europe for ongoing trade or as a holiday destination, they have become the first Southeast Asian carrier to join the SkyTeam alliance in June 2010, and the world’s second airline to fly the A350XWB aircraft — it is the, and the first Asian carrier to fly Airbus’ latest NextGen aircraft.

TPM Outdoor is exhilarated to be part of Vietnam Airlines’ exciting growth plans, the latter has recently partnered with us on their outdoor marketing campaign in these fast growing markets in Asia:
  • Myanmar
  • Indonesia
  • Korea
  • Japan
  • Taiwan
  • Laos

This outdoor campaign is an extension of their global campaign – titled “Reach Further” - to ‘globalise’ Vientam’s national flag-carrier. They have chosen outdoor advertising as an effective medium to increase brand consideration, reaching out to their core target audience, namely business travelers and tourists where they are in the mode of travelling / transit. The campaign has a simple but impactful message “World Class Dining”, translated in 6 local languages.

The brief covered these 6 countries using different types of outdoor media at strategic locations – billboards, in-train videos, lightboxes at train stations and airports. The project, championed by Thi Do, TPM Outdoor’s Regional Sales Head, took an approximately 2 months to complete, no mean feat given the immense amount of coordination among the representative parties across 6 countries.

We look forward to seeing the brand consideration for Vietnam Airlines to “reach further” and soaring in these markets!

*Myanmar recently announced that starting December 2016, Singapore and Myanmar residents will not need visas to enter each other’s country for visits of up to 30 days. This may point to similar visa exemptions between Myanmar and more countries, leading to an increase in business and leisure travels.




Vietnam Airlines in Myanmar, Yangon City, Sule Pagoda

Vietnam Airlines in Korea, Seoul, Incheon International Airport
Vietnam Airlines in Korea, Seoul, Incheon Subway Airport Road Express

Vietnam Airlines in Japan, Tokyo, Narita Airport Express Line

Vietnam Airlines in Taiwan, Taipei, City Hall MRT
Vietnam Airlines in Laos, Wattay International Airport

Vietnam Airlines in Indonesia, Jakarta, Soekarno-Hatta International Airport
Contact us today at 6273 0556 or reach us at ask@tpmoutdoor.com to see how we can help you with yours!