Wednesday, February 29, 2012

Solus Outdoor Advertising

so·lus

[saw-loos; Eng. soh-luhs]
adjective Latin .
(referring to a man) alone; by oneself (used formerly in stage directions).

It is common enough media jargon word: An article on "Media Promotion: How Promotion Is Accomplished" (link here)defines a 'Solus' Position: It implies that there is no adjacent advertisement. Large 'supersite' outdoor advertisements occupy isolated or 'solus' sites often decorated with gardens and given extended visibility by means of floodlights. A single advertisement on the page likewise enjoys a 'solus' position.

Having a solus outdoor advertising or a solus billboard is important especially when we are considering corporate branding messages. As the viewing distance is very far, the recommended display format is open neon or channel lettering to create a spectacular effect. However, such formats are not always technically or regulatory feasible, so frontlit displays are also common. A solus outdoor advertising display is also usually in a prominent location or a significant location which adds to the prestige of such a corporate branding sign.

Are you looking for a spectacular, high profile solus outdoor advertising display or a solus billboard?

Friday, February 24, 2012

Water Tower Branding, Outdoor Advertising Phnom Penh Cambodia


Water Tower Branding, Outdoor Advertising Phnom Penh Cambodia
Unique execution of some special OOH medium; we even had opportunities for Airport Control Tower branding once in Indonesia. OOH, the sky's the limit!

And I think many are doing the skies already...

Thursday, February 9, 2012

Sunscreen Ad Billboard - Making Use of the Sun

Originally published on psfk, by Emma Hutchings:

Developed by AgenciaClick Isobar, this billboard for Nivea sunscreen in Rio de Janeiro, Brazil, features a mosaic made up of 1 million white beads that become colorful when exposed to the sun. The creative advertisement is on display in the sunshine during the day and at night offers a teaser message.


The artist even used the sunscreen itself on the beads to create different shades on the coloured beads! I like this sunscreen already! Watch how this amazing mosaic is made in the youtube video