Friday, September 28, 2007

Stay Curious

TPM Outdoor Productions is infecting little pieces of green around your office and leisure places with red and round balls. What's more is that YOU can bring any of them home immediately. The first location is at the lawns outside Raffles Place MRT station. But there will be more locations coming up, so keep a look out at your nearest piece of field, for you might never know.... ;)

We are proud to be part of the "Stay Curious" campaign. While many have guessed at the end client, I shall not reveal it here. Hopefully such an event will also increase the public's awareness for out-of-home media to connect these interesting balls to the "Stay Curious" lightbox displays around the malls and MRT stations that is happening concurrently. More pictures on that and its follow up projects coming up in our next update.

Psst >> Featured on STOMP!

Sunday, September 9, 2007

The Countdown Begins

Had a whirlwind trip in Hong Kong/ Macau in several weeks ago. The international airport and high traffic MTR stations such as Causeway Bay had these large countdown clocks displayed. All in anticipation for the Olympics 2008 held in Beijing on 08. 08. 08.

Where have all the Large Formats Gone?

Specialist Shopping Centre was a discreet success along Orchard Road - firstly as the stronghold of John Little/ Robinsons department store, its unpretentious hotel and its heavenly nonya kuehs. This site will be redeveloped so there's no great loss for the public who can look forward to a revitalized part of the Somerset MRT station vicinity in 2008. But it has been a blow for the local outdoor advertising industry.
Specialist Shopping Centre had been the site of the largest trivision (three-message) displays in Orchard Road. As of last week, even the prisms have already been removed for the impending construction works. In fact, many large formats displays are now no more. Noted from an industry observer: The entire stretch of AYE is now quiet and dark. The JC Decaux site for DHL - yellow and the Courts display at the Keppel Distripark have all disappeared in a wink! Even the neon display for Casio at Chinatown Point had shone its last in mid-Aug.

What's happening? Are these "disappearances" an observable trend? Maybe the industry is simply refreshing the site inventory or is it the beginning of an end?

PS: If you had not notice any of these "disappearances" - your only excuse is that you are not living in Singapore. *kidding..