Tuesday, May 24, 2011

Most awe-inspiring Outdoor Advertising medium

Outdoor advertising is often criticised for:
1. Not easily measurable due to lack of standard measurement matrix,
2. Becoming a "Blind Spot" over time
3. Limited space for creative and message
4. Limited to a specific catchment of eyeballs

The list above applies completely to the following below. But to me, this is one of the most awe-inspiring Outdoor Advertising medium yet: 

Hot air balloon over Turkey, Cappadocia
For the Dinler Hotel chain

Friday, May 6, 2011

The Economist = Billboard boom

The Economist is really upbeat about the Out-of-Home (OOH) advertising industry.

Its recent article sees the future of out-of-home advertising as rosy, and digital. As the second fastest growing media behind digital media, the Out-of-Home advertising growth is driven by spending on digital billboards and posters. But as quoted by Jean-Charles Decaux, the boss of France’s JCDecaux, though there is a real significant switch to digital, these will mainly be "inside airports, railway stations, shopping malls and other controlled environments. Ads in bus shelters and other outdoor spots at risk of vandalism will take a lot longer to move away from paper"

The analysis is simple and the overall article is very US and UK centric. Furthermore it only acknowleges the standard formats of the Out-of-Home (OOH) advertising industry. While informative, my head is spinning with more questions - What about of Spectaculars and other non-standard formats? What about countries that are less urbanised and less connected? Where are the real growth contributors within the Out-of-Home (OOH) advertising industry?


Thursday, May 5, 2011

Amazing Huge Camera Made from a Shipping Container


Shared by my colleague Nora, a huge camera had been made out of a shipping container and a wireless link to a nearby screen. This campaign was done in 2010, it links to http://www.cr8yourworld.com which is Samsung Imaging. Smart, fun and it is a simple execution.