Outdoor advertising is often criticised for:
1. Not easily measurable due to lack of standard measurement matrix,
2. Becoming a "Blind Spot" over time
3. Limited space for creative and message
4. Limited to a specific catchment of eyeballs
The list above applies completely to the following below. But to me, this is one of the most awe-inspiring Outdoor Advertising medium yet:
Hot air balloon over Turkey, Cappadocia
For the Dinler Hotel chain
1. Not easily measurable due to lack of standard measurement matrix,
2. Becoming a "Blind Spot" over time
3. Limited space for creative and message
4. Limited to a specific catchment of eyeballs
The list above applies completely to the following below. But to me, this is one of the most awe-inspiring Outdoor Advertising medium yet:
Hot air balloon over Turkey, Cappadocia
For the Dinler Hotel chain
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