Friday, February 28, 2014

Advertising Opportunities for the 2014 FIFA World Cup Brazil

Once in 4 years – 2014 FIFA World Cup Brazil #worldcup #brazil #2014 #soccer #brasil #ball #sport #brazil #brasilia #national #green #goal #team #recreation #nation #sphere #round #football #brazilian #amateur #professional #country #competition #score #play #leather #game #league

A chance for your brand to celebrate and cheer on together! Out-of-Home media is one of the perfect platforms to reach out during the World Cup!

Our February newsletter is exciting as it is highlighted by the upcoming World Cup and also special media rates under the the Great Singapore Sales packages.

These packages are wide ranging and can cater to various marketing needs including launching or general media awareness. The packages are also customisable and start from S$36,000 for 3 months upwards - these rates are also all in with production. It is really worth considering how Out-of-Home advertising in Singapore can work for great marketing in Singapore.

Wednesday, February 26, 2014

CPA Australia in Jakarta

Starting off the new year with new resolutions? Some of the best resolutions are self enrichment via further education. As the spending propensity and education levels rises in Indonesia, more and more young professionals are looking to differentiate and upgrade themselves.

CPA Australia is well poised to capture this fast growing trend for the thirst of professional education in Indonesia. CPA commenced with a advertising campaign  in the airport to greet key arriving passengers from the T2D terminal flying via Singapore Airlines, Cathay and other Star Alliance passenges. 

This is done through a billboard advertising in the Jakarta International Airport - Jakarta Soekarno–Hatta International Airport in January 2014

Be Heard.
Be Recognised.

Thursday, February 13, 2014

Oddity Central - Thai Tech Company Turns Motorcycle Wheels into Cool LED Screens

Taking a direct newsjack from Oddity Central, I did not want to paraphrase to lose the content of such an interesting new innovation. I guess, necessity is the mother of all invention and I am sure this is a certain luxury especially from motorcycle fans.

Apparently known as ‘Wheelies’, these are the the latest accessories for motorcycles, developed by World Moto, a Bangkok-based tech company. This invention was launched during the Sign Asia Expo in 2013. This World Moto invention allows bikers to convert a bike’s front wheels into full color LED screens – displaying mobile billboards, videos, animation or text of their choice. What’s great about Wheelies is that the display is stationary even when the wheels are in motion.

The invention is centred on the use of persistence vision – the illusion of motion generated by static images moving at high speeds. In layman terms, this means that the images are actually rotating with the wheels, but appear to be static. Each Wheelie has 424 LED lights mounted on an eight spoke wheel. A computer tracks the wheel’s speed and the position of each spoke, and controls the lighting of the LEDs.

Certainly a revenue generator possibility for Out-of-Home media owners. And a great way for motorcycle owners to impress their hot girlfriends. This girl here is certainly impressed.

When will it be launched for commercial use?
Spotted: Oddity Central 2014