Friday, February 5, 2016

Queensway; A Local Hero

Queensway Shopping Centre is getting busier and busier with the addition of new places of interests such as Park Hotel, Alexandra Central and all the amenities that come with it.

What to expect:
  • Hipster Cafes, Restaurants
  • Spas, Salons, Boutiques
  • Electronic & Appliance Stores
  • Education Centers

What’s already there:
  • IKEA, Park Hotel, Alexandra Central
  • Car Showrooms; BMW, Porsche, Mazda, Mini Cooper, Land Rover, Mercedes, Toyota, etc

This area is already bustling with business people / working adults gathering for lunch or dinner, more tourists / foreigners on vacation, staying in the newly launched hotel.

On that note, this is a very strategic location for outdoor billboard advertising as it is a unique media centre package. It can now reach out to a more variety of audiences -be it the young, the pioneers, the working class or the frequent passer bys who use this route to and fro everyday.

The type of media displays that we own in this area includes;
  • External Displays – wrap around billboards
  • Internal Displays – total immersion experience
  • Giant LED Screen Wrap and exclusive Airtime 

So don't miss a chance to have Queensway -The Local Hero- to be part of your marketing plans. (:

Monday, February 1, 2016

Advertising in Chinatown

Did you know? People’s Park Complex in Chinatown is one of the most reputable money changing hubs in Singapore, amongst others such as The Arcade in Raffles Place, Lucky Plaza on Orchard Road, Mustafa Centre in Little India and Parkway Parade in Marine Parade.

These hubs are also well-known as Singapore’s tourist attractions, easily accessible by public transport. So it is very commodious for travelers to do the exchange.

There are also many bank/finance companies that prefer to put up an advertisement in this area. ICBC (Industrial & Commercial Bank of China Limited), for example. As shown in picture below;

ICBC @ People's Park Centre, Chinatown
ICBC @ People's Park Complex, Chinatown
ICBC @ People's Park Complex, Chinatown

This year, Bank of China has invested in many types of advertising during their launch of two global commodity business centers - the first Chinese bank to do so outside its home market.

TPM Outdoor is proud to be part of this fruitful event.

Bank Of China @ Furama City Centre, Chinatown

Another recent project is with DBS Bank Singapore. Currently promoting their best remittance service – a S$0 transfer fee to Malaysia. 

DBS Billboard @ People's Park Complex, Chinatown

DBS Billboard @ People's Park Complex, Chinatown

The benefit of advertising on our billboards here is the wide exposure and viewing angle. Our billboards are so huge you can hardly miss it! 
'Accidentally' captured, as seen on news. (;