Wednesday, June 27, 2007

Mini Car Advertising - Targeting Drivers


Mini Car is very adventurous in their advertising and the outdoor medium is especially apt for them to unleash the uniqueness and creativity. They have Mini Cars climbing all over buildings around the world and recently in Singapore as well. Some years back, we also participated to create toy-boxes and cages to "house" the Mini Car for ambient displays in Orchard Road.

We also got involved in the Mini campaign this year. In a small, but ideally impactful manner.
We would have installed carpark boomgates advertisings in at least 6 carparks by next week. The taglines give the audience a little laugh and this strategy usually gets the message to stick well. The above picture was taken at the St. James Power House. Other locations already installed include the Market Street Carpark, Golden Shoe Carpark etc.

We do our boomgates advertising in a careful manner both suitable for indoor and outdoor carparks. Some other installers prefer to use cable ties as in the picture below, but I think it is unsightly and should be avoided.

No matter, boomgates advertising should be installed above or on the barrier - in line with the rubber protection beneath the barrier. The rubber protects the car from hitting the barrier directly when the car is too slow or fast to move off. Even though our boomgates advertising panels are very light in weight and have no sharp edges, no Lamborghini will appreciate anything to land on its shiny exterior!

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Oi, Mind Your Own Business!

Not being rude here, but it is really, Mind Your Own Business - MYOB for short. It is an accounting software which targets small business owners who seek an accessible programme to handle their own accounting needs. I can empathize well with such a target audience.

MYOB has commenced on their outdoor advertising campaign at end May and now in June as well. Outdoor advertising is highly suitable for the myriad of small business owners that are always zipping around town. TPM Outdoor Productions has already printed and installed at 3 locations in the last 3 weeks.

Location 1: Singapore Badminton Association, Geylang
Format: Giant Lightbox

Location 2 and 3: 224 Balestier Rd and 183 Sims Ave, Geylang
Frontlit Banner
Date: Jun 2007

We have 2 more locations coming up in the next 2 weeks! Email me/ leave a comment when you spot them and be entitled to a TPM gift pack! *Related persons from TPM and our affiliates are not allowed to participate. I am also open to suggestions on what the gift pack should be! ;)

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Friday, June 22, 2007

What is Digital Media?

I can hardly believe that it has been more than 3 weeks since I last updated. Where has all the minutes and seconds flown to? It has been busy. Or perhaps it was only until earlier this week that I chanced upon a fantastic "Digital Outdoor" execution in Singapore that I was so inspired to share this!

It is for the Nokia Nseries whereby the UPS is about the experience - whatever the tagline is. So this digital outdoor execution is also about the experience. In a LCD screen display incorporated into a giant Nseries phone, the audience has the potential to interact via the wireless control stand right in front of the screen. So it is like playing with a giant mobile phone.

The attention to detail is also amazing - not a typical universal remote control, but a touch enabled wireless remote control! Ooh. I am a sucker for details...

Even some veterans of the outdoor advertising industry has trouble identifying what exactly is "Digital Outdoor". I am sure it is not just placing a computer in an outdoor environment.

Though I do not have a definitive answer, I feel that any outdoor display that uses technology in a manner that it engages the audience on an additional level - to be involved and drawn into some participation provides a clear value adding enhancement to any traditional outdoor.

Date spotted: 19 Jun 07 (Tues)
Location: Citilink Underpass, Singapore

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