Heated Bus Stops Offer Sympertising and Tryvertising

Kraft Foods is offering warmth and samples at select Chicago area bus stops - With ads posted in 50 bus shelters around Chicago, the tagline reads, "Cold, provided by winter. Warmth, provided by us. It's a good night for Stove Top."

Kraft even went further and began heating ten of those shelters to give consumers within a little sympvertising in the form of relief from the cold. It will also conduct some tryvertising by giving out samples of its Quick Cups at those heated shelters.

Feels like it is almost a little roadshow out there already! Transforming the outdoors to be as homely as the indoors...

Spotted at nytimes.com
Referred by Shen (Thanks!)