Chinese New Year in Chinatown

Chinatown Singapore greets visitors with a 108-metre long 3D water dragon and eight other dragons for the Chinese New Year 2012 celebrations this year. These dragons symbolise longevity and prosperity and are part of the annual Chinatown light up festivities.

Chinatown is the second largest shopping belt after Orchard Road in Singapore. It stretches from the start of Eu Tong Sen Street, New Bridge Road, Garden Bridge, inner streets of Chinatown and all the way to Havelock Road and beyond. Notable shopping malls include People's Park Complex, People's Park Centre and The Central etc.

Some of our clients that are showcasing their branding during this Chinese New Year period include and Seiko watch. Other regular clients include Winning Marketing for their winter wear line and the telcos that are targeting the tourists in the area for pre-paid services.

This annual event is one of the key highlights of Chinatown and this year it is set to attract more than two million people over the next few weeks. More details on this special event here 

Capture the spirit of Chinese New Year of joy and happiness through our giant billboards today.