Running for Billboard

Creative Outdoor Execution - Sports Brands

Billboard ads are getting more and more interactive these days. One of the most ingenious ideas is to run past a billboard at a certain speed to get a freebie; a pair of shoes. Watch the video below;

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This was done by Reebok earlier this month. It was definitely a great way to catch people's attention which immediately became a crowd caller. 

What's YOUR ingenious idea?