All over the
internet, people have captured and shared to no end various #advertisingfails.
Some of which are downright hilarious, while others are sadly unfortunate.
Like all
things in life, it pays to be meticulous: the devil’s definitely in the details
and the littlest mistakes can often cause the greatest #advertisingfails.
With
out-of-home (OOH) ads, your copy and creative needs to be easy to understand.
Your audience won’t have time or the attention to decipher an ad that is
unclear. It’s a fine balance, but all it takes is careful proof-reading and an
eye for unintended nuances that could make your campaign go awry. Just think of
those unfortunate ads that went viral for all the wrong reasons!
Learning from
the best comes hand in hand with taking notes from the mistakes of others. Below
are five tips on how to fail-proof your OOH ad.
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| Tip1 - Choose the right font - Pepsi x Aape |
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| Tip2 - Know Thy Medium - Wildrose |
Tip #2 - Know thy medium: While a campaign may have more than one creative visual, it’s crucial to know which ones work best with the chosen medium.
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| Tip3 - Check Your Viewing Angles - Esurance |
Tip #3 - Avoid the Mona Lisa Effect: Simplicity is indeed key but sometimes, simple fonts can lead to devastating consequences as seen in this case. It helps to check if your creative sends a different message than you intend from a different angle. Our advice? Check that blind spot!
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| Tip4 - Perfect Installation Is Key |
Tip #4 - Installation Done Right: We’ve got you covered on this one, so you have one less thing to worry about! When it comes to installing your ads across our ad spaces, we do a mean job out of it such that your campaign doesn’t end up looking like this.
Tip #5 - Sex Sells, So Does High Visibility Spaces: Our outdoor
ad spaces are strategically located at areas of high density (both vehicle and pedestrians), so that you can maximize the attention received for your creative message.
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| Tip5 - Sex Sells, So Does High Visibility Spaces |
Ok this last tip isn't really a #fail, but it does make a point.
Now that we've gotten your attention
We can help
you get your marketing message cut through the 'noise'. Reach your intended
audience with our cost-efficient high impact form of advertising. Talk to our
team at TPM Outdoor today and find out how. Call us for a no-obligations chat
at 6273 0556 or email us at ask@tpmoutdoor.com.
Over the
years, we have gained insights across our various markets that can save you the
heartache of joining the ranks of the many #advertisingfails gone viral. But enough
about what not to do. Here’s something we found rather clever.
Google recently did an Outdoor campaign featuring a group of advocates with disabilities who pulled themselves up the stairs in 1990 to make their case regarding the American With Disabilities Act. Here are some
images from the campaign, showing prominent personalities such as Claudia
Gordon, Ed Roberts and Tom Harkin.
Pretty neat, huh?
TPM OUTDOOR is an Outdoor Media group with
more than 100 media locations in South East Asia. Headquartered in Singapore,
TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and
affiliate offices in the Philippines and South Asia. We take pride in providing
our clients with:
- On-ground local expertise, offices, people
& billing in rapidly developing Asian Markets;
- Years of proven experience and know-how for
regional and local implementations;
- Impactful, eye-catching
solutions at prime locations to reach the right people.
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