The right media mix is a science and an art - it depends on the budget, the advertising objective and the message/ reaction required. The best media strategy is the most effective ROI advertising ones with the lowest media spend for the maximum effect for brand re-call and purchase translation.
The thought that outdoor advertising is expensive puzzles me as this is an often quoted objection. I think everything is expensive if it does not serve the advertising needs.
The Outdoor Advertising Association of America has done extensive studies incl. a CPM for Outdoor and also its effectiveness against other media. The OAAA MEDIA COMPARISON study is found here as it answers the key questions -
1) WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF THE MAJOR MEDIA FORMATS?
2) HOW DOES OOH COMPLEMENT THEM? WHY IS OOH ADVERTISING A GOOD CHOICE?
The thought that outdoor advertising is expensive puzzles me as this is an often quoted objection. I think everything is expensive if it does not serve the advertising needs.
The Outdoor Advertising Association of America has done extensive studies incl. a CPM for Outdoor and also its effectiveness against other media. The OAAA MEDIA COMPARISON study is found here as it answers the key questions -
1) WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF THE MAJOR MEDIA FORMATS?
2) HOW DOES OOH COMPLEMENT THEM? WHY IS OOH ADVERTISING A GOOD CHOICE?
TPM Outdoor has launched several advertising packages for advertisers to trial outdoor advertising in Singapore at an affordable and powerful manner, It is also customisable and can be created in a way that is Perfect for the advertising objectives.
Drop us an email at ask [ a t ] tpmoutdoor dot com to see what's possible for your brand.
Outdoor advertising in Singapore is expensive. Outdoor advertising in Singapore is cheap. We are only interested that Outdoor Advertising in Singapore is effective.
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