Good OOH Billboard Checklist

The basic "Good Billboard Checklist" is straight forward:

• Targeted traffic based on audience
• High pedestrian and vehicular traffic 
• Viewing: Head-on, long viewing distance, wide viewing angle

Then there is the add on list: Such as when an article from www.hongkiat.com arrowed in on design elements of a good billboard for being "Graphic-oriented, informative, interesting and most importantly, creative" We also wrote previously that Billboards are more creative than anyone has yet to imagine: Mike Fromowitz

A couple of weeks back, a close friend shared the following creative billboard. Koleston Naturals Change Billboard in 2007.

Time to take out the compass, let's have an EAST-WEST direction for this billboard brief please. No, it is not for a fengshui master client.

I am impressed, yet again.

Advertising Agency: Leo Burnett, Beirut, Libanon
Spotted at Ads Of The World