By Chris Ong
Airports are always the first and last point of contact when
you are traveling to another country; needless to say, it is also one of the
key locations where advertisers would take their chance to aggressively market
their product and brand.
Jakarta Airport is home to a number of advertisers, from the
sponsors at the waiting area before the departure gates to the countless light
boxes at the check-in counters, it would be hard to be not “intoxicated” by
these brands that you see everywhere.
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| Accenture key Sites in Jakarta Airport |
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| Jakarta Airport Human Traffic Flow |
Making
use of the unique structure in Jakarta Airport, one of our clients, Accenture,
managed to target all the travelers flying from the Star Alliance and Sky Team.
By cleverly and strategically placing 2 of their advertisement at the check-in
counters of the airport, they covered most of the check-in areas within the
international airport and also reaching out to their customers.
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| Accenture site located at the end of Terminal 2D |
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| Accenture site at the start of Terminal 2E |
Similarly, Industrial and commercial Bank of China (ICBC),
who wished to target the arrival passengers, booked with us the site that is right
after the arrival counter of terminal 2D, targeting the passenger who arrives
via the terminal. This site is prominently situated at the turn before the
baggage claim area.
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| Jakarta Airport Arrival Terminal 2D ICBC |
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| Jakarta Airport Arrival Termian 2D ICBC |
What is interesting in Jakarta Airport are the few “out of
the box” kind of advertising found in the airport. Located at the arrival of
Terminal 2D, ICBC used what we call a “Concept Lightbox” placement to capture
their esteem client. Making use of the space that we have, they manage to
create a special space for their campaign which acts like a lounge for their
clients.
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| Jakarta Airport Concept Lightbox ICBC |
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| Jakarta Airport Concept Lightbox ICBC |
With the amount of business travelers on the rise in
Indonesia, we can also see a rise in number of B2B advertisers in the airport.
Jakarta Airport also acts like a hub for travelers, who wish to fly
domestically. After the recent APEC that was held in Bali, we are seeing a rise
in number of advertisers in Indonesia.
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