By Chris Ong
Arriving at the half year mark, TPM is excited to launch our second Newsletter for the year to share more about one of our many key business locations, the largest city and capital of Indonesia, Jakarta.
Achieving a 6.23% economy growth and 26% increment for foreign investors in 2012, Indonesia emerge as one of the top market for global investors and a worthy contender to join the BRICS group.
Being the gateway of Jakarta, the Soekarno-Hatta International Airport is Asia’s 4th busiest airport with 57 million passengers in 2012. This international airport is enjoying a passenger increment of 15%-20% each year since their opening in 1985. With Terminal 2 to be anticipating the ASEAN open sky policy in 2015, we are sure we can see the figures shooting up to a greater height.
Airport is the hotbed for advertisers, with millions of travelers yearly; we can understand why brands are all fighting for a space in the airport for a chance to reach out to their target audience. Just to name a few, OCBC NISP worked with us to showcase their status in the airport with a custom premium lounge concept with our concept lightboxes at the international baggage claim area. For tourism, we have Singapore’s Resorts World Sentosa and Macau Tourism strategically placing their advertisement at check-in counters targeted at specific airline's frequent flyers.
What is the meaning of life if there is just work and no fun? As the living quality of Indonesian rises, we can see a booming demand for luxury cars, consumer goods and also entertainment premises. Located at the 56th floor of the BCA tower in Jakarta, SKYE is the one place to party and dine. Instant getaway from the hectic day and we are sure that magnificent view of the skyline will captivate you and set you into the "Kick Back and Relax" mode in an instant.
Shifting the attention back to Singapore, we are proud to be part of the massive network campaign that the Singapore Police Force (SPF) initiated during March this year. To raise awareness of scam crimes and also thief, the SPF launched their awareness campaign nationwide using our prestige sites to educate the public about crime prevention. From sites along Eu Tong Sen St to table top displays in 8 major food centers, we can assure that the message is clearly brought across to Singaporean of all ages and nationality.
The half year point marks a fun and exciting start for the year and also more that is to come in the coming second half of the year. We look forward to share more of our achievements to you.