Since we have been on the topic of Japan for the previous posts, I will round off everything on Japan with a final post on a mobile billboard that Nike had executed for the recent FIFA Club World Cup 2012 which was held in Japan (Yokohama and Nagoya) and Korea (Ulsan) from December 6th to 16th 2012.
These mobile billboard trucks broadcasts music from 7pm to 10pm in the streets where they roam.
Mobile billboard executions are regularly spotted in lively places in Tokyo - more here
TPM team had executed similar mobile billboard trucks for Shell and Queensland Tourism in Singapore - details of Shell is here and Queensland Tourism's here
HAPPY NEW YEAR!