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Almost the Rabbit Year!

Posted by April on January 24, 2011

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TPM Team

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Tokyo Highlights - OOH Advertising

According to a March 2012 ZenithOptimedia forecast, Japan's adspend has grown by 3.1% in 2012 from 2011 - this is a rosy outlook from its decline in the previous years.Japan is the second largest ad market in the world with China trailing a close third place. We had blogged about the advertisements around the Shijuku area before and it is evident that Out-of-Home OOH advertising in Japan remains vital to a populace that works hard, plays hard (and drinks hard). OUTDOOR advertising = OOH formats are balanced with static billboards still taking a good dominance of OOH outdoor spaces in the key city areas like Shinjuku, Harajuku and Akihabara etc. Selected prime areas are developed into digital formats especially on buildings with fashion dominance or music and movie entertainment. These digital formats are dominant in size, excellent quality with minimal or no blockages for maximum impact Akihabara - Electronics and Comics (otakus' haven) Takeo Kikuchi Shibuya Sto

Billboard TV Shows - 2014 Emmy Winner - Mad Men

It has come to my attention like too many years later - that the Emmy Winning Drama Series - Mad Men set in the vintage 1960's where advertising execs are mavericks and spinners of marketing gems that ignites the awakening aspirations of consumers in America. “Happiness is a billboard on the side of the road that screams with reassurance that whatever you’re doing is OK.” Pictures taken from the the Daily Billboard . Pic from Daily Billboard: Don Draper = "Behind every pair of our glasses is a man with winning character.. and much more" Pic from Daily Billboard: Peggy = "You are a natural. Like our silk pressed powder. Not too heavy. Not too light. It always performs perfectly. And so do you. The billboards placement of the Mad Men characters of Don Draper, Betty, Pete and Peggy are well positioned to dominate the major cross junctions as they offer themselves "in consideration" of the upcoming Emmys in LA 2014.

Wild Posting / Fly Posting

Along the same lines of getting increasingly jaded, I learned a new word today - Wild Postings, or as Wikipedia - it also known as flyposting - [is a guerrilla marketing tactic through the act of placing advertising posters or flyers in legal or illegal places....] [In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways] I remember Apple iPod did a series of these worldwide in 2004. I now know the terminology for it. Nice.

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