The year is rolling along fast and furious, busy is good rather than the same time last year in 2009, when the phone was hardly ringing at all.
I'll like to take this opportunity to thank and give a big "pat on the back" to all those involved in Out-of-Home media and production everywhere around the world. All Out-of-Home industry participants deal with so many aspects of the living environment and multiple stakeholders, including the landlords, the conflicting tenants, the various city governments, the public that engage with the display etc etc etc. - thus we really get involved into every nitty gritty to pull off any campagin be it digital or traditional; one day only or more than one year. Perhaps a bigger thank you for the trust our clients have in all us to explore and exploit the full potential of Out-of-Home media. You all are "The Man in the Arena"
Define by Wikipedia:"Someone who is heavily involved in a situation that requires courage, skill, or tenacity (as opposed to someone sitting on the sidelines and watching), is sometimes referred to as "the man in the arena."
Exact from "The Man in The Arena" by by Teddy Roosevelt, April 23, 1910
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face in marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."
Happy 2010 everyone - all the best and HAVE FUN ;)
sasete itadakimasu - "It is a joy to be of service"