A Billboard is Sometimes more Than Inkjet On Vinyl

Most of our displays are usually printed on vinyl banners or stickers, thus I am always very impressed that some billboards are still painted on by artists in countries such as America etc. Thus the billboard becomes an unique art piece in the great outdoors .

Once in a while a fantastic medium-product link appears in outdoor by the way of this Makita Drill outdoor installation by Saatchi & Saatchi, South Africa.

Spotted at: adgoodness
“[To] Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? ...Drilled over 20,000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated

Creating precision holes to give colour variation in a billboard display. - That's just an amazing piece of billboard art out there...


Onuphriy said…
Wow! It's great! But is it advantageously? Because the cost of making this board is more expensive than printing on vinyl banner.
April said…
Hi, many thanks for dropping by our blog. I agree that while vinyl printing on banner costs less. But the costs of creating a visual art similar to the Makita Drill display has high visyal impact and its costs may be amortized over 12-24 months. The ROI varies depending on the marketing objectives of the campaign. ;)