Insights 1: A Highly Effective Visual Impact

A picture paints a thousand words. Or in this case, more like PAIN(t) a thousand words.

It is really hard to describe pain – is it throbbing, sore, numbing blood curling or I-rather-be-dead-now etc. Given the New Year festivities, how would you describe the current hangover again? ;)

Spotted at: adgoodness

Location: Toronto, Dundas Square, Canada.
“Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.”

Talk about ouch!