By Chris Ong
Other than trailers, the second thing that will force me to
shell out the money from my wallet to watch a movie in the theaters would be
the movie poster. Movie posters are usually clean and simple, usually showing
the genre of the movie using simple pictures.
As the number of blockbuster yearly increase, it would be
harder for these movie makers to stand out among the stars. In recent years, we
can see movie makers spending more and more budget in outdoor advertising for
their new movies.
Outdoor advertising works wonder for movies; they usually
create word of mouth both physically and also digitally. This would greatly
improve the campaign awareness and also create a greater impact and feel to the
movie.
One of the simple and my personal favorite execution for is
done quite some time ago for the movie “The Day After Tomorrow”, which is about
Manhattan being overwhelmed by a huge tsunami.
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Half Submerged
billboard creating an impactful message for the movie and created a buzz
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This creative placement was done in India Mumbai. The billboard poster itself is pretty straight forward, but it’s the
location of it that's clever and witty. Its message is totally in line with
that of the movie, and you just can’t help but look at it. It clearly shows the
theme of the movie and effectively promotes it.
To sell the futuristic theme of the
movie “Tron Legacy”, Fluorescent lights were used to show a different feel to
this huge movie poster along the streets of United State.
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Simple movie title for Tron Legacy by Disney, wait till you see the
night version…
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Now, THIS is Tron!
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We see how this simple movie poster was
portraying the theme of the movie across to the consumers. With bright neon
light lighted for the movie title, both human and vehicle traffics would be
sure to notice the gigantic poster.
Remember the movie “Inception”? They are the talk of the town some time back,
with a huge cast of actors and a wonderful story line They have spent quite a
bit on out of home advertising with great placement at strategic location in
France and United State.
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What is real? The building or the
gushing water?
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Now, the dream is real!
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Cleverly using the tall building along the streets, the
posters and billboards manage to show the movie’s concept and grab the interest
and target the passerby. With a placement so big and a concept so special,
these poster will sure to generate a talking point and create awareness across
the nation.
With strategic placement and simple and clear message, we
can see how movie posters can hooks a person’s interest of a movie in just an
instance. To end it off, I would like to share one interesting campaign for the
movie “Contagion” which was done at Canada. Wonderful campaign and true to the
message it wants to bring across. Not to mention, using something that you
would never think of, bacteria.
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