By Chris Ong
Across the globe, we always view any police force as
individuals that are vigilant and brave; the same could be said for our own
Singapore Police Force (SPF). We can be sure that we are safe in the hands of
these crime fighters.
In recent
years, we can see a rise in public awareness about crime prevention all around
us.
“A brand is
a psychological construct in the mind of everyone who’s aware of us,” said Mr.
Ng, who was made police chief in 2010. He kicked started a series of campaign
to educate us citizens to keep a look out for our surrounding and engage the
public with the force.
An image paints a thousand words; a wall of text requires
you to read through it, a video needs you to invest time if you want to watch
entirely of it. Images does not have either of those problems, instead, what
you see is what you get. Advertising not only benefits consumer goods, it can
be used to create awareness and public message for everyone.
From pillar wraps to large format billboard display, we can
see SPF putting effort to educate and encourage the public to fight crime
together with the force.
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| Lowest Crime Rate in 29 Years |
Statistics shows that Singapore enjoyed the lowest crime
rate in 29 years. Of course, the vigilant policemen and patrolmen are doing
their job diligently to ensure that these crimes would not happen under their
watch. But a lot more effort was placed into crime prevention campaign that was
spread across the nation.
TPM is proud to be part of SPF campaign which was pushed out
in Mid-March. This campaign was spanned across various places in Singapore to
ensure that the message to be well received nationwide.
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| Giant Lightbox located at Furam City Center |
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| Tri-vision Display located at People's Park Complex |
These awareness messages are strategically located at places
with high human and vehicle traffics which ensure that no one misses them. To reach out to more people, SPF choose to make use of table tops across various major food centers to help push the awareness even
more. Around 800 table top displays were used to cover 8 major food centers
across Singapore.
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| Joo Chiat Food Center Table Top Displays |
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| Sembawang Hill Food Center Table Top Displays |
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| Serangoon Food Center Table Top Displays |
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| Joo Chiat Food Center |
With that much amount of impression that is carefully placed at every corner of Singapore, we sure believe that these images are “Burn” into the minds of all our fellow citizens. As the saying goes, “Prevention is better than cure”, we strongly believe that these prevention measures that the SPF took will be well worth the effort.
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