Money Can Buy Happiness... Money Can't Buy Happiness
Call me jaded, but it has been increasingly difficult for me to get as excited about good Outdoor Advertising as before. Sometimes it is about good media placements, clever content and location matching; sometimes it is the using digital interactivity to amplify the OOH experience (previously blogged in The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency) Grandiose production techniques are also great to capture attention and "burn" the message into the audience's minds.
But sometimes the simplest execution does it for me.
Flickering neon sign. Flickering for attention - is it spoiled? Or is it hiding a great creative?
Well placed above the cashier too.
Spotted: 2013 Aug 16
Location: Seyanan City TGA Bookstore
Call me jaded, but it has been increasingly difficult for me to get as excited about good Outdoor Advertising as before. Sometimes it is about good media placements, clever content and location matching; sometimes it is the using digital interactivity to amplify the OOH experience (previously blogged in The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency) Grandiose production techniques are also great to capture attention and "burn" the message into the audience's minds.
But sometimes the simplest execution does it for me.
Flickering neon sign. Flickering for attention - is it spoiled? Or is it hiding a great creative?
Well placed above the cashier too.
Spotted: 2013 Aug 16
Location: Seyanan City TGA Bookstore
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