Hey - more free food again!
But you'll only benefit from this if you are in Japan for the time being. Jointly launched by Apex-Corp and advertising agency WillB Inc, thirsty Japanese will soon be able to enjoy a coffee or other non-alcoholic beverages at a low price or even free! This is on condition if they watch a 30-second advertisement on the vending machines.
The companies aim to generate about 400 million yen through the project in the year from June.
Not a new concept, as e-zines such as Wired Online and Sloan offer full articles on the same condition that the reader watch a 30 second advertisement online. But first time outdoor, and launched on such a scale. Apex-Corp runs 35,000 vending machines across Japan and will start this service next month. These vending machines are well-located at public places - supermarkets, hospitals, schools etc
I think this is very fitting since Japan is the capital of vending machines - besides the usual drinks and snacks, you can buy cigarettes, batteries, condoms, umbrellas, DVDs and even fresh hot French fries. No new learning curve for the target market.
But you'll only benefit from this if you are in Japan for the time being. Jointly launched by Apex-Corp and advertising agency WillB Inc, thirsty Japanese will soon be able to enjoy a coffee or other non-alcoholic beverages at a low price or even free! This is on condition if they watch a 30-second advertisement on the vending machines.
The companies aim to generate about 400 million yen through the project in the year from June.
Not a new concept, as e-zines such as Wired Online and Sloan offer full articles on the same condition that the reader watch a 30 second advertisement online. But first time outdoor, and launched on such a scale. Apex-Corp runs 35,000 vending machines across Japan and will start this service next month. These vending machines are well-located at public places - supermarkets, hospitals, schools etc
I think this is very fitting since Japan is the capital of vending machines - besides the usual drinks and snacks, you can buy cigarettes, batteries, condoms, umbrellas, DVDs and even fresh hot French fries. No new learning curve for the target market.
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