Vietnam Airlines: Reaching Further in Asia with TPM Outdoor

Vietnam Airlines (VN) is a national flag carrier that was established in 1993. The national carrier has been on a growth and expansion mode since the early 2010’s. Their target is to become the second largest airline in Southeast Asia by 2020, operating 84 routes to 45 international destinations.

As the airline plans for the growth stemming from the government’s more liberal travel policies, and common interests between Vietnam and Asia/Europe for ongoing trade or as a holiday destination, they have become the first Southeast Asian carrier to join the SkyTeam alliance in June 2010, and the world’s second airline to fly the A350XWB aircraft — it is the, and the first Asian carrier to fly Airbus’ latest NextGen aircraft.

TPM Outdoor is exhilarated to be part of Vietnam Airlines’ exciting growth plans, the latter has recently partnered with us on their outdoor marketing campaign in these fast growing markets in Asia:

Myanmar
Indonesia
Korea
Japan
Taiwan
Laos

This outdoor campaign is an extension of their global campaign – titled “Reach Further” - to ‘globalise’ Vientam’s national flag-carrier. They have chosen outdoor advertising as an effective medium to increase brand consideration, reaching out to their core target audience, namely business travelers and tourists where they are in the mode of travelling / transit. The campaign has a simple but impactful message “World Class Dining”, translated in 6 local languages.

The brief covered these 6 countries using different types of outdoor media at strategic locations – billboards, in-train videos, lightboxes at train stations and airports. The project, championed by Thi Do, TPM Outdoor’s Regional Sales Head, took an approximately 2 months to complete, no mean feat given the immense amount of coordination among the representative parties across 6 countries.

We look forward to seeing the brand consideration for Vietnam Airlines to “reach further” and soaring in these markets!

*Myanmar recently announced that starting December 2016, Singapore and Myanmar residents will not need visas to enter each other’s country for visits of up to 30 days. This may point to similar visa exemptions between Myanmar and more countries, leading to an increase in business and leisure travels.