Just watched The Greatest Movie Ever Sold. Some alternate perspective esp. for my friends in the advertising industry. Here's the director, Morgan Spurlock on TEDTalks about this movie/ documentary...
In Morgan Spurlock's words, this is a "film about product placement, marketing and advertising where the entire film is funded by product placement, marketing and advertising." It also explores the world of marketing and advertising.
Spurlock touched on the thoughts of some consumer protectionism advocates and the circumstances that have forced extreme situations towards advertising - where Sao Paulo City has banned all Out of Home advertising (inclusing transit) and where in USA, a high school is so cash strapped that they are selling every inch of space including the naming rights to their school buildings.
And no, this is not a paid endorsement.
In Morgan Spurlock's words, this is a "film about product placement, marketing and advertising where the entire film is funded by product placement, marketing and advertising." It also explores the world of marketing and advertising.
Spurlock touched on the thoughts of some consumer protectionism advocates and the circumstances that have forced extreme situations towards advertising - where Sao Paulo City has banned all Out of Home advertising (inclusing transit) and where in USA, a high school is so cash strapped that they are selling every inch of space including the naming rights to their school buildings.
And no, this is not a paid endorsement.
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