TPM Batam's Creative Use of Escalator Sides

Creative ambient displays done on escalator sides at Nagoya Hill, a high-end mall in Batam Indonesia. These ambient displays feature all the new phones and services by the local telecommunications provider - Telkomsel.

Peronally, I feel the layout of these creatives also make use of the unique space of the escalator sides very well. Clear strong wording and length-wise use of brand slogans and images, all of which are concentrated in the centre part of the escalators.

The media and the creative layout are all attributed to our local team in TPM, Batam. Nice job!

Date Spotted: May 2009
Location: Nagoya Hill, Batam


This kind of reminds me of the stair advertising they do at Penn Station in NY