Mini Cars Climbing Buildings Again

Not the first time that Mini Cars are climbing buildings in Singapore, but this execution was particulary interesting as it also involved a tug-of-war on the opposite. Very nice use of the media since the building facade has a cave-in area where the main entrance of the building is.

One question though: If the men on the right side of the creative are "side view" why is the Mini Car mounted on the building facade with its "top/ plane view" facing the target audience?

Date spotted: 25 May 07 (Fri)
Location: OUB Centre, Raffles Green, Singapore

Very clever how this production team extended the 3D imagery by putting parts of the actual hemp rope on a 1D display.